5 Reasons The Tabitha Brown Cutting Board Is The Most Coveted Kitchen Item Of 2025

The Tabitha Brown cutting board is not just a piece of kitchenware; it’s a cultural statement, and as of late 2024 and early 2025, it remains one of the most sought-after and often sold-out items from her massive collaboration with Target. This piece, particularly the iconic Afro Pick-shaped design, merges functionality with profound cultural significance, transforming a simple prep tool into a decorative serving board and a symbol of joy and self-love that is central to the influencer's brand. The continued demand, fueled by restocks and the launch of new pieces in her Home Collection, keeps this item—and its equally popular counterpart featuring the quote "Cut It Your Way Cause It's Your Business"—at the forefront of kitchen and home decor trends, cementing Tabitha Brown's status as a lifestyle guru.

Tabitha Brown: Biography and the Vegan Revolution

The woman behind the sold-out kitchenware phenomenon, Tabitha Bonita Brown (née Thomas), has a story that is as inspiring as her signature motivational phrases. Born on February 4, 1979, in Eden, North Carolina, Brown’s journey to becoming a global social media personality, Emmy-winning host, and entrepreneur was paved with persistence and a life-changing health decision.

• Full Name: Tabitha Bonita Brown (née Thomas)
• Born: February 4, 1979
• Birthplace: Eden, North Carolina
• Key Roles: Actress, Emmy-winning Host, Author, Social Media Personality, Entrepreneur, Vegan Food Influencer
• Career Highlights: Gained massive popularity on TikTok for her warm, authentic style and vegan recipes; signed a major partnership with Target; became a New York Times-bestselling author; hosted shows on the Food Network and the Ellen Digital Network.
• Vegan Lifestyle: Her switch to a plant-based, vegan diet in 2017 was a pivotal moment, helping her overcome chronic pain and fatigue, which she credits with saving her life and launching her career as a vegan advocate.
• Signature Mantra: Her content is saturated with positive affirmations and phrases like "Hello There," "Very Good," and "Cause It's Your Business."

Brown’s authentic voice and commitment to a positive mindset have resonated with millions, transforming her personal journey—from a struggling actress to a thriving entrepreneur—into a powerful brand. This authenticity is the engine that drives the success of her Target Home Collection, where every item, including the cutting boards, feels like a piece of her joyful, colorful world.

The Tabitha Brown Cutting Board Phenomenon: Why It’s Always Sold Out

The demand for the Tabitha Brown cutting board is unprecedented for a kitchen accessory, turning it into a collector's item and a viral sensation. This scarcity is rooted in a combination of unique design, cultural relevance, and the limited-edition nature of the Target collaborations.

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1. The Iconic Afro Pick Design

The most famous piece in the kitchenware line is undoubtedly the Afro Pick Shaped Wood Cutting Board. This item quickly sold out upon its initial launch and subsequent restocks, making headlines across numerous publications.

• Cultural Significance: The Afro pick is a powerful symbol of Black pride, identity, and natural beauty. By transforming it into a functional kitchen piece, Brown elevates the tool beyond utility, infusing the kitchen space with a sense of cultural celebration and heritage.
• Dual Functionality: While perfectly suitable for chopping and prepping, many fans use the Afro Pick board as a decorative piece for their kitchen countertops or as a unique serving board for charcuterie and appetizers, making it a versatile home decor accent.
• Resale Value: Due to its high demand and limited availability, the Afro Pick board often appears on resale sites like eBay and Poshmark at significantly marked-up prices, a clear indicator of its cult status.

2. The Motivational Message Board

Another popular design is the rectangular or shaped wood cutting board that features one of Tabitha Brown's most recognizable motivational phrases: "Cut It Your Way Cause It's Your Business."

• The Quote's Impact: This phrase encapsulates Brown's philosophy of self-determination, encouraging people to live their lives without worrying about the opinions of others. Having this message etched onto a daily-use item like a cutting board serves as a constant, positive affirmation during meal prep.
• A Pop of Color: This board often features a bright blue or vibrant colored edging, aligning with the overall cheerful and colorful aesthetic of the entire Tabitha Brown for Target collection, which is known for its bold patterns and joyful hues.

More Than Just a Board: Features, Materials, and the ‘Target’ Effect

The success of the Tabitha Brown cutting boards is a testament to the quality and thoughtful design that went into the entire kitchenware line. The boards are designed to be both durable for everyday use and stylish enough for entertaining.

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High-Quality, Sustainable Materials

In line with the demand for durable and natural kitchen tools, the Tabitha Brown cutting boards are constructed from a blend of high-quality wood.

• Material Composition: The boards are primarily made from a combination of Rubberwood and Acacia Wood. Both woods are known for their durability, resistance to moisture, and beautiful grain patterns, making them excellent surfaces for slicing and dicing.
• Care Instructions: To maintain the integrity and longevity of the wood, the boards require hand washing. This simple care routine helps to preserve the wood's natural oils and prevents warping or cracking that can occur with harsh dishwashers.
• Dimensions: While sizes vary by specific design, the boards are generally substantial, with the "Cut It Your Way" board measuring around 21 inches long by 11 inches wide, providing ample space for food preparation or a generous charcuterie spread.

The Broader Kitchenware Ecosystem

The cutting boards are a key component of the wider Tabitha Brown for Target collection, which includes a full line of kitchen accessories, table linens, towels, and even a new line of vegan food options.

This holistic approach allows consumers to fully immerse themselves in the "Tabitha Brown aesthetic," which is characterized by:

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• Vibrant Colors: Bold, joyful colors that reflect her personality and bring energy to the kitchen.
• Motivational Quotes: The use of her signature phrases is consistent across the collection, appearing on everything from towels to mugs, reinforcing her brand as a source of positive inspiration.
• Vegan-Friendly Focus: The entire kitchen collection complements her plant-based lifestyle, making it a perfect fit for a growing audience interested in vegan cooking and healthier living.

The Tabitha Brown cutting board is far more than a simple wooden accessory. It is a symbol of cultural pride, a piece of motivational art, and a highly functional tool, all wrapped up in the accessibility of a Target collaboration. Its continued status as a sold-out item in 2025 proves that Tabitha Brown has successfully translated her unique blend of joy, authenticity, and vegan advocacy into a tangible, must-have product for the modern home. If you're looking to add a piece of her magic to your kitchen, keep a close eye on the Target website for the next restock—because when they drop, they go fast, honey!