The Full Story Behind '070 Was So Sweet And Willing': Unpacking The Viral Meme, Context, And 070 Shake's Life

The phrase "070 was so sweet and willing" has become one of the internet's most recognizable copypastas, igniting massive curiosity and debate across platforms like TikTok, X (formerly Twitter), and Reddit. As of December 2025, this specific line—originally part of a longer, highly-critical social media post—has transcended its initial context to become a shorthand for contrasting public perception, particularly concerning celebrity interactions and personal boundaries. The subject of the quote, the acclaimed rapper and singer 070 Shake, found herself at the center of a viral storm that simultaneously boosted her name recognition while offering a surprisingly intimate, albeit unverified, glimpse into a fan encounter.

The viral sensation is inextricably linked to the rapper's former relationship with actress Lily-Rose Depp and a now-infamous interaction described by an anonymous fan. Understanding the full scope of the meme requires delving into the biography of 070 Shake, the specifics of the copypasta, and the broader social media trend it fueled, known as the "Trench Coat Buttoned to the Top" phenomenon. This article provides a deep dive into the musician's life, the meme's origin, and the lasting cultural impact of a single, viral sentence.

Danielle Balbuena: The Full Biography of 070 Shake

The artist known professionally as 070 Shake is Danielle Balbuena, an American rapper, singer, and songwriter whose unique sound blends elements of hip-hop, R&B, and alternative music. Her stage name, "070," is a direct reference to the New Jersey area code (070) where she was raised, specifically North Bergen, showcasing her deep connection to her roots. Balbuena's career trajectory is a compelling narrative of a Soundcloud discovery that quickly escalated to a major record deal and collaborations with some of the biggest names in the industry.

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• Full Name: Danielle Balbuena
• Stage Name: 070 Shake (pronounced "oh-seven-oh shake")
• Date of Birth: June 13, 1997
• Age (as of December 2025): 28
• Hometown: North Bergen, New Jersey, U.S.
• Nationality: American
• Occupation: Rapper, Singer, Songwriter
• Musical Genres: Hip hop, R&B, Alternative, Experimental
• Record Label: G.O.O.D. Music / Def Jam Recordings
• Breakthrough: Signed to Kanye West's G.O.O.D. Music in 2016.
• Notable Collaborations: Kanye West, Pusha T, Nas, Raye, Teyana Taylor.
• Debut Studio Album: Modus Vivendi (2020)
• Second Studio Album: You Can't Kill Me (2022)
• Viral Fame: Her vocals on Kanye West's track "Ghost Town" from the album Ye (2018) are often cited as her major mainstream introduction.
• Personal Life: Her relationship with actress Lily-Rose Depp gained significant media attention from 2023 to 2024.

Balbuena’s early career was marked by her distinctive voice and emotionally raw lyrics, which quickly caught the attention of Kanye West and his G.O.O.D. Music label. She was heavily featured on the label's 2018 Wyoming sessions projects, contributing memorable hooks and verses to albums like West's Ye, Pusha T's Daytona, and Nas's Nasir. Her solo work, particularly the album Modus Vivendi, cemented her critical acclaim, showcasing her ability to craft atmospheric, deeply introspective, and expansive soundscapes. Her artistic evolution continued with the 2022 release of You Can't Kill Me, further establishing her as a unique voice in contemporary music.

The Viral Copypasta: Origin and Full Context

The phrase "070 was so sweet and willing" is not a standalone quote but a fragment of a much larger, highly controversial social media post. The original text, which quickly became a viral copypasta, detailed a purported encounter between a fan (or a group of fans) and 070 Shake and her then-girlfriend, actress Lily-Rose Depp. The full, unedited text is crucial for understanding the context:

"we approached them with nothing but RESPECT. 070 was so sweet and willing. the big headed b*tch on the right had the craziest attitude. Nd she was grasping onto shake like someone was tryna snatch her."

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This post, which circulated widely on platforms like TikTok and X, immediately set up a stark contrast between the two celebrities. The fan praised 070 Shake for being "sweet and willing," implying she was receptive to a photo or interaction. Conversely, Lily-Rose Depp was aggressively criticized for having a "craziest attitude" and being overly protective, a detail that the author interpreted as "grasping onto shake like someone was tryna snatch her."

The sentiment quickly spiraled into a meme, where "070 was so sweet and willing" became the punchline or the positive comparison, while the latter part of the quote was used to criticize anyone perceived as being unnecessarily rude or overly possessive. The entire episode became a flashpoint for discussing celebrity entitlement, fan expectations, and the right to personal space in public. The meme's popularity surged, especially in early 2025 (as noted by some reports), demonstrating its fresh and persistent relevance in the digital landscape.

The "Trench Coat" Trend and Public Perception

The "070 was so sweet and willing" copypasta gained an additional layer of virality through its association with the "Trench Coat Buttoned to the Top" trend. This trend often featured images of Lily-Rose Depp wearing a trench coat fully buttoned up, which some social media users interpreted as a visual representation of her perceived aloofness or desire to remain private, contrasting sharply with the "sweet and willing" disposition attributed to 070 Shake.

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The meme highlights a significant aspect of celebrity culture: the public's immediate and often harsh judgment of personal boundaries. For 070 Shake, the phrase cemented a public persona of approachability, kindness, and humility—a stark contrast to the perceived "big headed" attitude of her partner. This perception, while flattering to Danielle Balbuena, is based entirely on a single, unverified account of a brief interaction. The public's willingness to accept the narrative, however, speaks volumes about the desire for celebrities to be seen as grateful and accessible.

The Impact of Virality on 070 Shake’s Career and Image

While the meme originated from a personal anecdote, its viral nature had a tangible effect on 070 Shake’s public image and topical authority. The phrase "070 was so sweet and willing" inadvertently became a massive, organic marketing tool. For those unfamiliar with her music, the meme was their introduction to the artist. This phenomenon is a perfect example of how internet culture can drive celebrity relevance, regardless of the original context.

• Increased Visibility: The meme put 070 Shake's name in front of millions who might not follow her experimental hip-hop and R&B work.
• Positive Association: The "sweet and willing" label created an overwhelmingly positive public perception, painting her as down-to-earth and respectful of her fanbase.
• Entity Contrast: It solidified a public contrast between the musician (the "sweet" one) and the Hollywood actress (the "attitude" one), a dynamic that dominated gossip and entertainment columns for months.
• Musical Context: The increased interest drove new listeners to her albums, including the critically acclaimed Modus Vivendi and her collaborations on Kanye West's projects like Donda and JESUS IS KING, thereby boosting her musical entity's reach.

The incident also sparked broader conversations about the pressures on public figures. While a fan's desire for an interaction is understandable, the intense public shaming of Lily-Rose Depp for simply wanting privacy and the subsequent glorification of 070 Shake for being "willing" highlights the difficult tightrope celebrities walk between accessibility and maintaining personal boundaries. Ultimately, the phrase "070 was so sweet and willing" serves as a cultural artifact—a testament to 070 Shake's perceived kindness and a viral commentary on the often-unreasonable expectations placed upon public figures in the age of social media and instant documentation.