The Real Meaning Behind "Love All My Supporters It's Time": Playboi Carti's Journey To 'MUSIC'

The phrase "love all my supporters it's time" is more than just a simple message of gratitude; it is a legendary, and at times frustrating, touchstone in modern hip-hop culture, directly tied to the enigmatic rapper Playboi Carti. This cryptic tweet, first dropped in late 2022, became the official starting gun for what would be one of the most anticipated and delayed album rollouts of the decade.

As of December 2025, the "time" has finally arrived and passed, with the release of his third studio album, MUSIC (also referred to as I AM MUSIC), marking a definitive end to years of fan speculation and false alarms. This article dives deep into the context of Carti's career, the meaning of his message, and the seismic impact of his recent project, which solidified his status as a generational force in music.

Playboi Carti: Biography and Profile

Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper, singer, and songwriter celebrated for his experimental vocal style, punk-rock aesthetic, and influential fashion sense. His career trajectory has been defined by scarcity, high anticipation, and a genre-defying sound that has inspired a new wave of artists.

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• Full Name: Jordan Terrell Carter
• Date of Birth: September 13, 1995 (some sources cite 1996)
• Hometown: Atlanta, Georgia
• Notable Albums: Die Lit (2018), Whole Lotta Red (2020), MUSIC (2025)
• Record Label: AWGE, Interscope Records
• Associated Label/Collective: Opium (Founder)
• Signature Style: "Mumble rap," "baby voice," use of ad-libs, and a signature punk/gothic aesthetic.

The Cryptic Message That Launched a Thousand Theories

The original tweet, "love all my supporters it's time," was posted by Playboi Carti on December 25, 2022, approximately two years after the release of his polarizing but highly successful second album, Whole Lotta Red. For a fanbase already starved for new material—a common state for Carti fans—the message was immediately interpreted as the long-awaited announcement of his next project.

The timing was significant. Carti is notorious for his cryptic communication, often using social media only to drop vague, powerful statements before disappearing again. This particular phrase was an emotional olive branch to his loyal following (the "supporters") while simultaneously confirming that a new era of his music was imminent (the "it's time").

However, the "time" did not arrive immediately. For over a year, the tweet served as a recurring meme and a painful reminder of the rapper's tendency toward extreme secrecy and delays. It fueled countless fan theories on Reddit and Twitter, with followers attempting to decipher every cryptic post, snippet, and Instagram story for a hidden release date.

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This period of silence and teasing is a core part of Carti's mystique. By withholding information and making grand, yet vague, statements, he maintains an unparalleled level of hype. The phrase "love all my supporters it's time" became shorthand for the rollercoaster of anticipation that defines the Playboi Carti experience.

The Album Rollout: From Tease to Triumph

The true "it's time" moment began to materialize in late 2023 and early 2024. After the initial 2022 tweet, Carti began a slow-burn rollout that included several key milestones, which ultimately led to the release of MUSIC in 2025. This phase was characterized by a shift in his sound and aesthetic, moving away from the vampire-punk themes of Whole Lotta Red toward a more cinematic, powerful, and self-proclaimed "I AM MUSIC" identity.

Key Moments in the 'MUSIC' Rollout:

• The Singles (Late 2023/Early 2024): Carti dropped a series of promotional singles, including "2024," "DIFFERENT DAY," "BACKROOMS," and "H00DBYAIR." These tracks gave fans a definitive taste of the album's sound—a blend of trap, industrial noise, and his signature vocal experimentation.
• The Antagonist Tour Announcement: The announcement of the Antagonist Tour, featuring artists from his Opium label (Ken Carson, Destroy Lonely, Homixide Gang), kept him in the public eye and provided a live platform for new music.
• The Official Confirmation: In September 2024, after years of delays, Carti officially announced the title and a tentative release window for his third album, I AM MUSIC (later simplified to MUSIC). This was the first concrete confirmation that the 2022 tweet was finally coming to fruition.

'MUSIC' (2025): The Definitive "It's Time"

The long wait finally ended on March 14, 2025, when Playboi Carti released his third studio album, MUSIC. The project was immediately met with massive commercial success and critical discussion, proving that his strategy of scarcity and hype had paid off. The album was not just a collection of songs; it was a statement of intent, a declaration of his artistic maturity and his influence on the music landscape.

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The themes and entities woven throughout the album and its rollout solidify Carti's current status as a cultural icon:

• Opium's Dominance: The album heavily featured artists from his Opium collective, demonstrating his role as a label head and mentor, not just a solo artist.
• Genre Fusion: MUSIC blended elements of rock, trap, and experimental electronic music, pushing the boundaries of mainstream hip-hop further than his previous work.
• Kanye West and Producers: Collaborations with high-profile producers, including Kanye West, cemented the album's status as a major cultural event.
• The Legacy of Delay: The successful release retroactively reframed the two-year delay and the "love all my supporters it's time" tweet not as a failure, but as a calculated, performance-art-like buildup to a monumental event.

In essence, the phrase "love all my supporters it's time" was not a promise of a specific date, but a declaration of a new artistic chapter. It was the moment Carti signaled his transition from a cult favorite to a fully realized, genre-defining superstar. The ultimate "time" was not a moment in December 2022, but the definitive arrival of MUSIC in 2025, a project that rewarded the patience and unwavering support of his global fanbase.