7 Shocking Facts About Suebelle Robbins: The Instaqueen Of Palm Beach’s Age, Net Worth, And Viral Transformation

The captivating story of Suebelle Robbins, often dubbed the "Instaqueen of Palm Beach," is a powerful testament to the idea that life truly begins at any age. As of late December 2025, the social media personality has cemented her status as a global style icon and content creator, charming hundreds of thousands of followers with her vibrant outfits of the day (OOTD), candid life advice, and signature "BIG HAIR." Her transformation from a quiet corporate wife to a viral sensation in her 70s has made her one of the most talked-about figures in the high-society circles of Palm Beach and the digital world.

The curiosity surrounding her personal life, particularly her age and background, remains a top search query, with many seeking the official details often found on a Wikipedia page. This article dives deep into the verified facts and the most current updates on Suebelle Robbins, including her estimated net worth, her long-standing marriage, and the latest developments in her blossoming career as a fashion influencer and entrepreneur.

Suebelle Robbins: Complete Biography and Profile

Suebelle Robbins' life is a rich tapestry woven through various chapters, from her roots in Texas to her current residence in the luxurious enclaves of Palm Beach, Florida. Her journey before becoming a social media star included multiple professional roles and significant personal transformations.

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• Full Name: Susan "Suebelle" Robbins (also known as SueBell Robbins)
• Known For: Social Media Influencer, Style Icon, "Instaqueen of Palm Beach," Content Creator.
• Current Estimated Age: Approximately 76 years old (as of 2025). She became a viral influencer around the age of 70.
• Place of Birth: Upstate New York.
• Hometowns: Raised in San Antonio and Austin, Texas.
• Education: University of Texas (B.A. in American Studies).
• Early Career Roles: Travel Agent, School Teacher, Runway and Print Model.
• Spouse: Richard Robbins (Stockbroker). They met and married in 1992.
• Residences: Has lived in Rochester (NY), Boston, Newport (RI), New York City, Southampton, and currently resides in Palm Beach, Florida.
• Signature Style: Known for her vibrant "outfits of the day," bold fashion critiques, and the art of "BIG HAIR."
• Social Media Handle: @suebelle (on Instagram).

The Instaqueen's Viral Rise: From Rock Bottom to Palm Beach Royalty

Suebelle Robbins' ascent to digital fame is a remarkable story of reinvention and resilience. Her journey is especially inspiring because it happened later in life, proving that age is truly just a number when it comes to pursuing new passions.

A Career of Diverse Chapters

Before the "Instaqueen" title, Suebelle led a dynamic professional life. After earning her degree in American Studies from the University of Texas, she worked as a travel agent and a school teacher. Following her first marriage, she took on the role of a "corporate wife" and launched a successful career as a runway and print model in Rochester, New York. Following a divorce and a move to Boston, she continued modeling for catalog giants like Talbots and J. Jill.

The Instagram Phenomenon at 70

The true turning point came when Suebelle was around 70 years old. She began sharing her daily life, fashion critiques, and candid thoughts on Instagram, quickly amassing a devoted following. Her honesty, coquettish sense of humor, and unapologetic embrace of a glamorous Palm Beach lifestyle resonated deeply with fans globally, earning her the title, "Instagram Queen of Palm Beach." Her content focuses on "the beauty of being real" and the magic of never apologizing for standing tall.

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Current Collaborations and Entrepreneurship

Suebelle has successfully leveraged her online influence into a burgeoning entrepreneurial career. She has launched her own merchandise, including the "SB Clothing Drop," and has collaborated with high-end brands. A notable partnership is "Suebelle x Stubbs" with the luxury footwear brand Stubbs & Wootton, showcasing her influence in the fashion and lifestyle space.

The Robbins Family and Financial Snapshot (2025)

The foundation of Suebelle's life in Palm Beach has been her long-term marriage and her social involvement, which has contributed to her public profile and estimated wealth.

Marriage to Richard Robbins

Suebelle met and married stockbroker Richard Robbins in 1992. Their life together has been characterized by extensive travel, particularly to Paris, and residences in exclusive locations like Newport, New York City, Southampton, and Palm Beach. Richard Robbins has been a constant figure in her public life, often attending high-profile events with her, such as the "Country Comes To Mar-a-Lago" event. Suebelle has openly spoken about their marriage, stating that Richard makes her laugh and that they have had a life "beyond her wildest dreams."

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It is important to note that a recent obituary for Richard Robbins appeared in 2025, suggesting the passing of her beloved husband. The obituary noted their "fabulous life together" across their many residences, including Boston, Newport, and Palm Beach. This potential personal loss highlights the resilience and strength Suebelle has shown while maintaining her public presence.

The Estimated Net Worth of a Style Icon

As a successful social media influencer, entrepreneur, and the wife of a stockbroker, Suebelle Robbins' financial profile is substantial. Her estimated net worth has grown significantly with her online fame and commercial ventures.

• Estimated Net Worth (2024): $1,000,000
• Estimated Net Worth (2025): $1,200,000

These figures are projections based on her lucrative collaborations, merchandise sales (like the SB Clothing Drop), paid content creation, and the assets accumulated through her marriage and previous careers. Her status as a "Palm Beach Royalty" figure further solidifies her high-net-worth status.

The Enduring Topical Authority of Suebelle Robbins

Suebelle Robbins is more than just a fleeting social media trend; she has established herself as a figure of topical authority in the realms of fashion, lifestyle, and age-defying wellness. Her content often touches upon themes of self-acceptance and living authentically, making her a role model for women of all ages.

Key Entities and LSI Keywords in Her Sphere:

Her sphere of influence is defined by a dense network of high-value entities and related search terms (LSI keywords) that reinforce her topical authority:

• Fashion & Lifestyle: Outfits of the Day (OOTD), Fashion Critiques, Stubbs and Wootton, Talbots, J. Jill, Big Hair, Palm Beach Style, Luxury Lifestyle.
• Social & Political Affiliations: Trumpettes USA, Inc., Mar-a-Lago, High Society, Newport, Southampton.
• Personal & Motivational: Rock Bottom, Resilience, Age-Defying, Content Creator, Viral Influencer, Susan Robbins.

By consistently engaging with these topics and brands, Suebelle Robbins has created a unique and valuable niche. Her story—from her beginnings in Upstate New York and Texas to her current life as an "Instaqueen"—is a powerful reminder that success and reinvention can happen at any stage of life, making her a perpetual source of fascination for her global audience.