The Ultimate Guide To Bourbon & Beyond Merch: 10 Must-Have Items For 2025 & Beyond

The official Bourbon & Beyond merchandise line-up for the upcoming 2025 and 2026 festivals is already generating massive buzz among fans, offering a fresh, curated collection that goes far beyond the standard festival tee. This year’s collection, available for both "ship to home" and "mobile order pick up" options, focuses heavily on premium quality, limited-edition collaborations, and items that celebrate the unique blend of world-class music, gourmet food, and, of course, Kentucky's finest bourbon. As of today, December 15, 2025, the official DWP Merchandise store is the primary source for the most current and exclusive items, ensuring you snag a piece of the action before the event even kicks off at the Highland Festival Grounds in Louisville, KY.

The festival, known as The World's Largest Bourbon, Food & Music Festival, understands that merchandise is a vital part of the experience, serving as a tangible memory of the incredible four-day event. From high-end apparel like the exclusive Aviator Nation collaboration to highly collectible artist-signed memorabilia, the 2025 and 2026 merchandise strategies are designed to appeal to both casual attendees and dedicated collectors looking for unique festival souvenirs.

Essential Bourbon & Beyond Merch: The Ultimate Collector's Checklist

The official merchandise store is a treasure trove of apparel and lifestyle items. To help you navigate the best of the current collection, here is a breakdown of the most sought-after and collectible items that define the Bourbon & Beyond experience.

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• The Annual Lineup T-Shirt (2025/2026): Always the most popular item, the official festival t-shirt features the complete lineup and dates for the respective year (e.g., September 11-14, 2025, or September 24-27, 2026). Look for the premium washed cotton unisex tee for the best fit and feel.
• Limited Edition Aviator Nation Collaboration Hoodie: A standout item for the 2025 festival is the relaxed-fit ZIP Hoodie, often featuring a vibrant 'AQUA' colorway or a retro design. These are typically available in limited quantities and carry a higher price point, making them a true collector's piece.
• The Official Limited Numbered Edition Bracelet: A must-have accessory, the official festival bracelet for 2025 is a limited numbered edition, often carrying a quote like "Bring Home the Show." These are sold by vendors like Strung and are highly sought after by those who collect festival wristbands and mementos.
• High-End Festival Posters: The official event posters are often screen-printed, signed by the poster artist, and limited to a very small run. These are considered high-value collectibles, frequently priced over $100, and are a staple for serious festival art collectors.
• Band-Specific Merchandise: Beyond the main festival merch, don't miss the individual artist tents. Past years have featured exclusive items, such as the Bruno Mars Live! Bourbon & Beyond September 17th, 2023 event tee. Look for signed items from your favorite bands, which are often sold to benefit various charities.

The Collectible Bourbon Lifestyle Items

Given the festival's deep roots in the world of bourbon, the merchandise extends well into lifestyle and barware, offering unique items that celebrate the Kentucky Bourbon Trail and the spirit of the event.

Exclusive Glassware and Barware:

The merchandise line frequently includes high-quality, branded glassware. Keep an eye out for:

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• Cocktail Sipping Glasses: Small, clear glasses perfect for tasting, often etched with the Bourbon & Beyond logo or a specific festival year. These are ideal for enjoying your favorite Woodford Reserve or Wilderness Trail bourbon at home.
• Official Festival Pins and Patches: These smaller, affordable souvenirs are perfect for jacket or hat customization. The designs often feature iconic Kentucky imagery, bourbon barrels, or guitar motifs.
• Branded Coasters and Bar Mats: Functional and stylish, these items are perfect for recreating the festival experience in your home bar.

How to Get Your Hands on Limited Edition Bourbon & Beyond Merch

Securing the most exclusive items requires a strategy, especially for the limited runs like the Aviator Nation collaboration or the numbered bracelets. The official DWP Merchandise store, which handles the logistics for the festival, provides two excellent options for fans to purchase current merchandise.

1. Pre-Order for "Ship to Home"

The best way to ensure you get your size and preferred item, particularly for the 2025 merch that is already available, is to pre-order online. The official festival website directs fans to the DWP Merchandise portal where you can shop the full 2025 merch line and have it delivered directly to your house. This eliminates the risk of an item selling out at the festival grounds.

2. "Mobile Order Pick Up" at the Festival

For attendees, the "Skip the Line & Order Online" option is a game-changer. You can place your order via a mobile app or website while you are enjoying the music or a bourbon tasting, and then simply pick it up at a designated festival merchandise tent at the Kentucky Expo Center. This is crucial for avoiding the long lines that form, especially for items that are restocked daily or released as part of specific brand activations, such as the Fork & Flask Curated by Kroger area.

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Understanding Bourbon & Beyond Merch Pricing and Value

Merchandise at the Bourbon & Beyond festival is priced to reflect its exclusivity, quality, and the high-end nature of the event. Understanding the price tiers can help you budget for your favorite souvenirs.

• Apparel (T-Shirts & Tanks): Standard graphic tees typically start in the $35–$45 range, while long-sleeve shirts and specialty graphic art tees (like the 2024 Old Fashioned Music Festival art) may be slightly higher.
• Outerwear (Hoodies & Sweaters): Quality sweaters and hoodies generally range from $50 to $80. Premium collaborations, such as the Aviator Nation zip hoodie, will be significantly higher, often exceeding $100.
• Collectibles (Posters & Blankets): Limited edition items like official posters and high-quality blankets can command prices over $100 due to their scarcity and collectible value. These are investments that often appreciate in value among dedicated festival enthusiasts.

The key to maximizing your haul is to shop early, either by pre-ordering your must-have items or by utilizing the mobile order system immediately upon arriving at the festival. Whether you're hunting for a vintage-style t-shirt, a numbered bracelet, or an exclusive piece of bourbon glassware, the 2025 and 2026 Bourbon & Beyond merchandise offers a perfect blend of high-quality fashion and collectible memorabilia.