The Jaw-Dropping Price List: How Much Does A Jacob & Co. "Speed CR7" Watch Really Cost?

The "Speed CR7 Watch"—a term popularized by high-profile collectors and fans—refers to the ultra-exclusive, high-luxury timepiece collection created through a dynamic partnership between football icon Cristiano Ronaldo and the avant-garde watchmaker Jacob & Co. As of December 2025, the price for these coveted limited-edition watches can range from a relatively accessible five-figure sum for the entry-level models to a staggering six figures for the diamond-encrusted masterpieces, reflecting both Ronaldo's legendary status and Jacob & Co.'s mastery of haute horlogerie.

This deep dive will not only break down the exact price points for the most sought-after models like the 'Heart of CR7' and 'Flight of CR7' but will also explore the intricate details and celebrity endorsements that drive their value sky-high, giving you the definitive guide to owning a piece of CR7's legacy strapped to your wrist.

The Phenomenon: Cristiano Ronaldo's Biography and Watch Collaboration

The Jacob & Co. CR7 collection is a direct result of a long-standing, close partnership between Cristiano Ronaldo dos Santos Aveiro and Jacob & Co. founder, Jacob Arabo. This collaboration transcends a simple endorsement; it is a fusion of Ronaldo's relentless pursuit of excellence and Jacob & Co.'s boundary-pushing design philosophy. The watches themselves are a wearable tribute to his career, capturing the essence of his speed, precision, and monumental achievements.

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• Full Name: Cristiano Ronaldo dos Santos Aveiro
• Date of Birth: February 5, 1985
• Place of Birth: Funchal, Madeira, Portugal
• Key Clubs: Sporting CP, Manchester United, Real Madrid, Juventus, Al Nassr FC
• International Career: Portugal National Team (Captain)
• Major Awards: Five-time Ballon d'Or winner, Four European Golden Shoes, Multiple UEFA Champions League titles.
• Watch Partner: Jacob & Co. (Since 2022, with a strong relationship predating the formal collection).
• Signature Collection: Jacob & Co. Epic X CR7

Ronaldo's personal collection of timepieces is legendary, often featuring Jacob & Co. creations, including the $780,000 Jacob & Co. Caviar Flying Tourbillon Tsavorites, which he famously wore upon his transfer to Al Nassr FC. This personal affinity laid the groundwork for the official, highly successful Epic X CR7 line, cementing his status not just as a sporting icon but as a major force in the luxury market.

The Definitive Jacob & Co. Epic X CR7 Watch Price List (2024-2025)

The "Speed CR7 Watch" is primarily represented by the Jacob & Co. Epic X CR7 collection, which features two main themes: the 'Heart of CR7' and the 'Flight of CR7'. The price varies dramatically based on the case material, the presence of diamonds, and the specific limited-edition number. All models feature the signature Epic X skeletonized movement and are highly sought-after in the secondary market.

Epic X CR7 "Heart of CR7" Models

These models often feature a skeletonized design with an image of Ronaldo celebrating a goal and a prominent 'CR7' logo. They represent the more "entry-level" (in luxury terms) pieces of the collection, offering immense value and exclusivity.

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• Jacob & Co. Epic X Heart of CR7 (Stainless Steel, Clean Bezel):
  • Approximate Retail Price: $28,000 – $29,000 USD
  • Limitation: Limited to 999 pieces worldwide.
  • Key Features: Stainless steel case, green or red accents, manual winding movement, and a skeletonized image of Ronaldo.
• Jacob & Co. Epic X Heart of CR7 (Pave Diamond Bezel):
  • Approximate Retail Price: Varies, significantly higher than the clean bezel model.
  • Limitation: Limited to 499 pieces.
  • Key Features: Stainless steel case set with round diamonds (e.g., 458 diamonds in one variant), elevating its luxury status.

Epic X CR7 "Flight of CR7" Models

The 'Flight of CR7' models are generally the more luxurious and expensive variants, often featuring precious metals and extensive diamond setting. The name alludes to Ronaldo's famous jumping ability and his continued flight to the pinnacle of the sport.

• Jacob & Co. Epic X Flight of CR7 (Stainless Steel, Diamond Bezel):
  • Approximate Retail Price: Up to $117,000 USD
  • Limitation: Limited to 499 pieces.
  • Key Features: Diamond-set bezel, often featuring a red and black color scheme reminiscent of a football pitch.
• Jacob & Co. Epic X Flight of CR7 Baguette (Rose Gold):
  • Approximate Retail Price: $151,000 – $160,000 USD
  • Limitation: Extremely limited.
  • Key Features: 18k Rose Gold case, set with 26 baguette-cut diamonds on the bezel, black and red textile strap, a true collector's item.

Why the Price is Just the Starting Point: Celebrity Impact and Topical Authority

The high price of the Jacob & Co. CR7 collection is not just a reflection of the materials (stainless steel, rose gold, diamonds) or the complex manual winding movement. It’s also heavily influenced by the watch's topical authority and cultural relevance, particularly its association with high-profile figures.

The IShowSpeed Effect: Driving Up Demand

In a recent and significant development that has driven the term "Speed CR7 watch" into the mainstream, popular YouTube streamer IShowSpeed (Darren Watkins Jr.) has become a prominent collector and promoter of the collection. His public purchases and showcases have created massive visibility and, consequently, increased demand and secondary market value.

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• IShowSpeed notably purchased the Epic X Heart of CR7 for a reported $29,000.
• He also acquired the Flight of CR7 edition, revealing a price tag of $50,000 for that specific model.
• The streamer has even claimed to have a $3 million CR7 watch collection, though this figure likely includes other high-value timepieces or may be an exaggeration for effect, it underscores the perceived value of the collection among his audience.

This celebrity endorsement from a figure like IShowSpeed, who is directly associated with the word "Speed," has inadvertently created the viral keyword "speed cr7 watch price," linking the luxury timepiece to a younger, highly engaged audience and further solidifying the watch's status as a cultural icon beyond the world of football.

The Investment Value and Exclusivity

Every watch in the Epic X CR7 line is a limited edition piece, ranging from 999 down to a select few. This scarcity is a primary driver of the price. The watches are not merely time-telling instruments; they are collectible art pieces. The collaboration between a world-renowned athlete and an elite watchmaker like Jacob & Co. guarantees that the watches will hold, and likely increase, their value over time, making the initial price an investment rather than a simple purchase.

The intricate details, such as the skeletonized design, the CR7 logo, and the miniature tribute to Ronaldo's famous celebration, all contribute to the narrative and the price. For a true fan of Cristiano Ronaldo or a collector of Jacob & Co.'s unique designs, the price is simply the cost of owning a piece of history and a masterpiece of haute horlogerie. The watch is a statement of success, speed, and a dedication to being the best, perfectly mirroring the football legend himself.