The iconic Snelgrove Ice Cream brand, a cherished Utah institution for nearly a century, is officially back and expanding, with its Centerville location serving as a major anchor for the company’s revival. As of late 2024 and heading into 2025, the buzz around the Wasatch Front is all about the return of the slow-churned, premium flavors that defined generations of Utah dessert lovers. This article dives into the history, the new location, and the incredible family story behind the resurrection of one of the state's most beloved brands, providing you with the most current details about the Centerville store.
The Centerville shop, located at 330 W Parrish Ln, is more than just a place to grab a scoop; it represents the successful continuation of a legacy that was nearly lost after corporate acquisitions. It is one of the first new locations to open, bringing back the famous double cone and premium quality that earned the original company national recognition, including being served at a presidential Thanksgiving celebration. This is the definitive guide to everything fresh and unique about the Centerville Snelgrove Ice Cream experience.
The Snelgrove Family Legacy: From 1929 to the Centerville Revival
The story of Snelgrove Ice Cream is a classic American tale of family entrepreneurship, a period of corporate ownership, and a triumphant return to its roots. Understanding the brand's history is key to appreciating the significance of the new Centerville location.
Charles Rich Snelgrove: The Founder
- Full Name: Charles Rich Snelgrove
- Lifespan: 1887–1976
- Founding Year: 1929
- Location: Salt Lake City, Utah
- Initial Success: Charles Snelgrove established the company based on premium, slow-churned ice cream, which quickly became a regional favorite. The brand gained national recognition when its premium ice cream was chosen to be part of President Franklin D. Roosevelt's Thanksgiving celebration at his summer home in Warm Springs.
- Original Flagship: The largest parlor was the flagship store in Salt Lake City, which became an iconic landmark.
The Corporate Era and Disappearance
The family-owned company remained under Snelgrove management until 1990. However, the brand itself was acquired by Dreyer's Grand Ice Cream in 1989, which later became part of Nestlé. During this corporate era, the brand's manufacturing continued for a time, but eventually, the iconic Snelgrove name was removed from the factory and the product line was discontinued, much to the dismay of long-time Utah residents.
The Triumphant Family Comeback
The revival of the Snelgrove brand is a story of a legacy reclaimed. The comeback is spearheaded by the Snelgrove family's third generation, specifically Lyndsay Snelgrove, the granddaughter of founder Charles Snelgrove. With the support of Richard and Andrea Snelgrove, Lyndsay embarked on a mission to bring the original, high-quality, slow-churned ice cream back to the community. The Centerville location, along with others in Lehi, South Jordan, and Sandy, is a direct result of this dedicated effort to spread sweetness across Utah and beyond in 2024 and 2025.
The Centerville Location: Hours, Atmosphere, and Local Details
The Centerville store, situated conveniently on Parrish Lane, has quickly become a popular destination for families and nostalgic customers looking to relive their childhood memories. The location is a key part of the brand's modern expansion strategy.
Current Operating Hours and Address
The Centerville Snelgrove Ice Cream parlor is officially NOW OPEN and welcomes customers six days a week.
- Address: 330 W Parrish Ln, Centerville, UT 84014
- Monday–Thursday: 11 AM – 11 PM
- Friday–Saturday: 11 AM – Midnight
- Sunday: Closed
Atmosphere and Customer Experience
The new Centerville store has been praised by local patrons for its clean, inviting, and family-friendly atmosphere. The customer service is often highlighted as being wonderful, reflecting the family-owned ethos of the brand's revival. For those with dietary restrictions, the staff is noted for being accommodating, offering to change gloves and use fresh scoops for gluten-free customers, making it an inclusive spot for the community.
Menu and Serving Options
The Centerville menu offers a variety of ways to enjoy the premium ice cream. Customers can choose from traditional scoops in sizes like Mini, Small (a split single scoop allowing up to two flavors), and Medium. Additionally, the store features signature items like the "Ice Cream & Cookies," including the perfectly sized half cookie ice cream sandwich made with Dutchman's famous chocolate chip cookie and Snelgrove's Premium Canadian Vanilla ice cream.
The Must-Try Flavors and Topical Authority Entities
The true heart of the Snelgrove comeback lies in the flavors. The brand's commitment to slow-churned, premium quality is what distinguishes it, and several classic and unique flavors have returned to the Centerville dipping cabinet, offering an abundance of topical entities for ice cream enthusiasts.
The Three Iconic and Must-Try Flavors
- Burnt Almond Fudge: This is arguably the most famous and requested Snelgrove flavor. It features a rich chocolate fudge ice cream base generously mixed with roasted almonds, providing a delightful crunch and deep flavor.
- Canadian Vanilla: Known for its exceptional premium creaminess, the Canadian Vanilla is not just a plain vanilla. It is a signature flavor that serves as the base for many other creations and is a test of the brand's quality.
- The Double Cone: While not a flavor, the "beloved double cone" is a signature serving style that has been eagerly anticipated. It's a key symbol of the brand's return and a nostalgic treat for long-time fans.
Other Highly Praised and Unique Entities
The Centerville location is stocked with a rotating selection of other delicious, handmade ice cream flavors that build the brand's topical authority and cater to diverse tastes. Reviewers have specifically called out the following as Centerville favorites:
- Peanut Butter Oreo: A rich combination of classic flavors.
- Cookie Dough: A consistently popular choice for all ages.
- Chocolate Brownie: A decadent, fudgy selection.
Other premium flavors available include:
- Caramel Cashew
- Pralines and Caramel
- Pistachio Nut
- Vanilla Buttercrunch 2.0
- Seasonal options like Caramel Apple Pie and Pumpkin Pie
The Snelgrove Ice Cream revival, anchored by the Centerville store, is a genuine success story. It is a powerful blend of nostalgia and modern quality, ensuring that the legacy started by Charles Rich Snelgrove in 1929 will continue for a new generation of Utah residents.
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