The Off-White x Air Jordan 4 "Sail", officially released on July 25, 2020, remains one of the most coveted and valuable sneakers in the modern resale market, even in late 2025. This collaboration, a masterpiece from the late design visionary Virgil Abloh, transcends a typical sneaker release; it is a cultural artifact that cemented the Air Jordan 4’s place in the high-fashion luxury sphere. Originally designated as a women's exclusive, the demand from male collectors led to an immediate release of extended sizing, creating a unique set of challenges and opportunities for men looking to secure a pair of this iconic, monochromatic shoe.
The shoe's enduring appeal is a testament to Abloh’s deconstructive genius, featuring the signature "AIR" text above the translucent midsole, raw-cut edges, and a pale, creamy "Sail" colorway that instantly elevates the classic silhouette. For any man looking to buy, wear, or invest in this sneaker, understanding its unique sizing, current volatile resale price, and the critical authenticity details is paramount.
The Legacy of the Off-White Air Jordan 4 'Sail' (CV9388-100)
The "Sail" colorway (Style Code: CV9388-100) is more than a sneaker; it's a pivotal moment in sneaker history, marking the full entry of the trainer into the field of luxury fashion.
- Designer: Virgil Abloh (1980–2021)
- Collaboration: Off-White™ x Nike / Jordan Brand
- Silhouette: Air Jordan 4 Retro SP
- Colorway: Sail/Muslin-White-Black
- Style Code: CV9388-100
- Initial Retail Price: $200 USD
- Original Release Date: July 25, 2020
- Design Significance: Features Abloh's signature deconstructed elements, including the exposed foam edges, translucent netting, and the word "AIR" printed above the midsole.
- Release Context: Launched as a Women's Exclusive (Wmns) but released with extended sizing to accommodate men's footwear sizes, a key factor in its high demand.
The Men's Sizing Dilemma: Why You Must Size Up
The most common and costly mistake men make when purchasing the Off-White Jordan 4 "Sail" is buying their standard Air Jordan 4 size. This particular release was designated as a "Women's Exclusive" (WMNS) but was made available in extended sizes (up to US Women's 16.5, which is a US Men's 15).
The critical difference lies in the mold and fit:
1. The Narrower Women's Mold
Unlike standard men's Air Jordan 4 releases, the "Sail" utilizes a women's mold, which is inherently narrower, especially in the toe box and midfoot area.
2. The Half-Size Up Recommendation
For men with standard or slightly wide feet, going a half-size up (0.5) from your typical men's Jordan 4 size is strongly recommended for a comfortable fit. For example, if you typically wear a US Men's 10, you should look for a US Women's 11.5 (which converts to your size).
3. Conversion Chart for Men
To ensure you get the right fit, use this conversion guide, as the shoe is always listed in US Women's sizing, even when sold to men:
| US Men's Size | US Women's Size (To Buy) | UK Size |
|---|---|---|
| 8 | 9.5 | 7 |
| 9 | 10.5 | 8 |
| 10 | 11.5 | 9 |
| 11 | 12.5 | 10 |
| 12 | 13.5 | 11 |
Ignoring this sizing nuance can lead to an uncomfortably snug fit, particularly if you have wider feet, making the shoe feel smaller than a true-to-size men's Jordan 4.
The Current Resale Reality: A Volatile Investment
The Off-White Jordan 4 "Sail" was an immediate resale record-breaker upon its 2020 release, with the average resale price soaring to $1,430 USD—a staggering 615% above its $200 retail price.
In the current market (late 2025), while the immediate hysteria has settled, the shoe remains a high-value collector's item due to its limited nature and the enduring legacy of Virgil Abloh. Prices fluctuate significantly based on size and condition, but the shoe consistently trades far above its retail price.
Recent sales data from major platforms indicates that the price range for a men's size can currently hover between $600 and over $1,000 USD, with larger, more common men's sizes (US 9-11) often commanding the highest prices. For example, a men’s size 13 has been listed for sale around $825.00 on luxury consignment sites.
This volatility means that while the shoe is an investment, buyers must be diligent. The best way to protect your investment is to ensure absolute authenticity, as the high resale price has flooded the market with increasingly sophisticated counterfeits.
The Ultimate 4-Point Authenticity Check for Men's Pairs
Given the high resale value, fakes of the Off-White Jordan 4 are rampant. Before spending hundreds or thousands of dollars, every buyer must perform a detailed inspection. Focus on these four critical areas where counterfeiters often fail:
1. The Size Tag Text
The text on the internal size tag is a major red flag. On authentic pairs, the text should be printed with a specific, consistent thickness. Fake pairs often have text that is either too thick and bold or too thin and faint. Pay close attention to the font weight and spacing of the style code (CV9388-100) and the size information.
2. The Midsole Stitching and Cross-Stitching Holes
The quality of the stitching is paramount. The stitching that attaches the translucent wings and netting to the shoe's body should be clean, precise, and executed with care on an authentic pair. More specifically:
- Cross-Stitching Holes: On genuine pairs, the cross-stitching holes in the medial netting panel are noticeably larger. Fake versions often feature holes that are significantly smaller.
3. The "AIR" Placement and Font
The signature "AIR" text above the midsole is a key design element. On genuine pairs, the font and placement must be exact. Counterfeit versions frequently get the font slightly wrong, or the placement is too high, too low, or too far forward/backward. The printing should be crisp and not easily smudged.
4. The Outsole Details and Color
Inspect the outsole (the bottom of the shoe). The translucent rubber areas should have a specific, slightly milky "Sail" hue that matches the upper. Counterfeit outsoles often have a color that is too yellow, too white, or lacks the correct translucent quality. The traction pattern details should also be sharp and well-defined.
By meticulously checking the sizing (especially if you have wide feet), verifying the current market price, and performing these four critical authenticity checks, you can confidently navigate the high-stakes world of acquiring the legendary Off-White Jordan 4 "Sail." This sneaker is a timeless piece of streetwear history, and securing an authentic, well-fitting pair is a true win for any collector.
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