The 5 Major Secrets Behind Paige DeSorbo's Daphne Sleepwear Line (Including Her Breakup & 2025 Launch)

Paige DeSorbo has successfully transitioned from a Bravo reality star known for her impeccable style and "bed rotting" aesthetic to a full-fledged fashion entrepreneur, launching her direct-to-consumer sleepwear and loungewear brand, Daphne. As of December 12, 2025, the brand is thriving, having already released its main collection and a highly anticipated Holiday Collection, cementing DeSorbo’s status as a major player in the "ready-to-lounge" space. The line, which she insists is designed to be worn both in and out of the house, perfectly encapsulates the comfort-driven, chic style that fans of Summer House and the Giggly Squad podcast have admired for years.

The journey to Daphne was not just a simple business move; it was a personal project for Paige, named after her beloved cat, and it dropped amid a significant personal transition. Her collection, which includes signature pieces like The Room Key Long Sleeve and The Flutter Short, has quickly become a fan favorite, proving that her vision of making "bed rotting chic" is a massive commercial success.

Paige DeSorbo: Biography and Profile (Updated 2025)

Paige DeSorbo has captivated audiences with her wit and fashion sense across multiple reality television platforms before becoming a fashion founder. Her multifaceted career spans television, podcasting, and now, a successful entrepreneurial venture. The following is a detailed profile of the reality star as of 2025:

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• Full Name: Paige Audi DeSorbo
• Date of Birth: November 4, 1992
• Age (as of Dec 2025): 33 years old
• Hometown: Loudonville, New York
• Primary Career: Reality Television Personality, Podcaster, Fashion Entrepreneur, Former Model
• Reality TV Appearances: Summer House (Main Cast), Winter House, Southern Charm (Guest/Crossover)
• Podcast: Co-host of the popular podcast Giggly Squad with Hannah Berner
• Fashion Brand: Founder of the direct-to-consumer sleepwear and loungewear brand, Daphne (Launched June 2025)
• Estimated Net Worth (2025): Ranges between $400,000 and $1.5 million, derived from her Bravo TV salary, brand deals, podcasting, and the launch of Daphne.
• Relationship Status (2025): Single, following her highly publicized breakup with Craig Conover (of Southern Charm) in late 2024/early 2025.

The 5 Core Secrets to the Daphne Sleepwear Empire

The Paige DeSorbo sleepwear line, Daphne, is not just another celebrity brand; it's a strategically launched label that leverages her personal brand and addresses a specific market need. Here are the five key secrets to its immediate success and topical authority.

1. Launching at the Peak of the "Bed Rotting" Trend

Paige DeSorbo is arguably the queen of "bed rotting"—a term she and her co-host popularized on the Giggly Squad podcast to describe the act of staying in bed all day. The brand's official drop on June 10, 2025, was perfectly timed. DeSorbo herself noted that she was glad she didn't launch the line sooner because she believes the timing now makes it more "authentic." Daphne capitalizes on this cultural shift, offering a collection of ready-to-lounge pieces that validate the desire for high-quality, comfortable clothing that doesn't sacrifice style. This intentionality is a key differentiator from generic loungewear brands.

2. The "Sleepwear as Outerwear" Design Philosophy

The core concept of Daphne is bridging the gap between pajamas and actual fashion. The line is designed under the philosophy of sleepwear as outerwear, meaning every piece is stylish enough to be worn outside the house. This is a direct reflection of DeSorbo’s personal aesthetic, where she is frequently seen on Summer House and in her daily life wearing chic, oversized shirts, matching sets, and comfortable fabrics. The pieces, which include sophisticated silhouettes and premium, high-quality fabrics like satin, are meant to be versatile, allowing customers to move seamlessly from the couch to a dinner date.

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3. The Post-Breakup Business Focus and Personal Inspiration

The launch of Daphne occurred in the wake of her highly publicized split from fellow Bravo star Craig Conover. While the breakup was a personal challenge, it seems to have fueled her focus on the brand. DeSorbo channeled her energy into the business, which she had been designing for over a year and a half. A relatable, personal touch is woven into the collection's details, such as the inclusion of a capri pant option, which she was inspired to create after wearing an old, shrunk pair of pajama pants for 15 years. This level of personal, "closet needs" inspiration resonates deeply with her fan base, the "Gigglers."

4. The Direct-to-Consumer Model and Strategic Pricing

Daphne is a direct-to-consumer (DTC) brand, sold exclusively through its e-commerce site, Daphne the Label. This model allows DeSorbo to maintain complete control over the brand's image, quality, and pricing, while also maximizing profit margins. The price point is positioned at a "luxe" but accessible level, with items like a cami starting at $58 and the Room Key Long Sleeve priced at $68. This strategic pricing targets a demographic that appreciates high-quality, long-lasting pieces without the extreme cost of traditional luxury fashion, making the brand appealing to her large social media following and the broader Bravo audience.

5. The Immediate Success of the Holiday Collection

A key indicator of the brand's staying power was the swift launch of its seasonal offerings. The Daphne Holiday Collection dropped on December 1, 2025, just months after the initial summer launch. This quick turnaround demonstrates a robust business strategy and a commitment to keeping the brand fresh and relevant. The Holiday Collection introduced seasonal specials and new styles, ensuring that Daphne remains a top-of-mind brand for consumers looking for comfortable and fashionable gifts during the most wonderful time of the year. This rapid expansion from a core line to a seasonal collection confirms that the Paige DeSorbo sleepwear line is a serious fashion venture with long-term growth potential.

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