The $5 Million Question: What Is Moki Step's Net Worth In 2024 (And What Happened To The Inventors)?

The "Moki Step" net worth is a question that has captivated entrepreneurs and Shark Tank fans for years, especially as the product has quietly become a massive success in the vehicle accessory market. As of late 2024, the company behind the invention, Moki Doorstep, is estimated to have a net worth and valuation of approximately $5 million, with some projections reaching as high as $15 million, reflecting its incredible growth following a pivotal television appearance. This valuation is a testament to the ingenuity of its creators and a strategic licensing deal that fundamentally changed the business model.

The confusion surrounding the name stems from the product's simplicity: a small, portable step that hooks onto a car’s door latch to help people access the roof rack. This deep dive will clarify the company's financial standing, detail the surprising biography of its inventors, and explain the lucrative deal that allowed them to step away from daily operations while their product continues to generate millions in annual revenue.

The Inventors: Zachary and Alyssa Brown Biography and Career Profile

The story of Moki Doorstep is not just about a clever product; it is about the unexpected journey of its creators, Zachary and Alyssa Brown, who balanced full-time careers with the demands of a viral invention. Their profile provides a fascinating look at the minds behind the multi-million dollar idea.

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• Full Names: Zachary Brown and Alyssa Brown
• Role: Co-Inventors and Co-Founders of Moki Doorstep
• Inspiration: The idea for the Moki Doorstep was born out of necessity. The couple, who are avid outdoor enthusiasts, struggled to load and secure gear on their vehicle’s roof rack, especially Alyssa, who is vertically challenged.
• Zachary Brown's Primary Career: Paramedic Firefighter. Zachary’s background in emergency services and problem-solving was a key factor in the product's design and practical application.
• Alyssa Brown's Role: Co-Inventor and driving force behind the product’s initial concept and marketing.
• Key Business Move: Appeared on Season 10 of ABC’s Shark Tank in 2019, seeking $150,000 for 5% equity.
• The Deal: Secured a deal with Daymond John for $450,000 for 20% equity, but ultimately pivoted to a more lucrative licensing agreement.
• Current Status: Both founders stepped away from the day-to-day operations of the company shortly after the Shark Tank appearance to focus on their primary careers and family life, while still earning from the licensing deal.

Moki Doorstep Net Worth and Valuation in 2024

To accurately determine the "Moki Step" net worth, one must look at the valuation of the company, Moki Doorstep, and its current successful licensing model. The figures for 2024 demonstrate a robust and stable financial position, a direct result of the strategic business decision made post-Shark Tank.

The $5 Million Company Valuation

The most commonly cited and conservative estimate for the Moki Doorstep's net worth in 2024 is around $5 million. This figure is based on the company's consistent annual revenue, its strong market presence under a major distributor, and the long-term value of the intellectual property. The company's valuation has grown significantly from its initial pitch valuation of $3 million on Shark Tank.

However, some sources project the company’s potential valuation could reach as high as $15 million, reflecting the massive potential of a simple, patented, and highly practical vehicle accessory with global distribution.

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The Power of the Licensing Agreement

The true genius of the Browns' business strategy lies in their decision to pursue a licensing agreement instead of a traditional equity sale. After their initial deal with Daymond John, the Browns secured a licensing agreement with Rightline Gear, a well-established automotive accessory manufacturer.

This partnership was a game-changer for several reasons:

• Immediate Distribution: Rightline Gear immediately leveraged its established supply chain and distribution network, placing the Rightline Gear Moki Doorstep in major retailers such as REI and Academy Sports.
• Guaranteed Revenue: The licensing model allowed Zachary and Alyssa Brown to earn a percentage of every sale without having to manage manufacturing, inventory, shipping, or customer service.
• Initial Value: The licensing term sheet they presented on the show was valued at $3 million over seven years, providing a substantial, guaranteed income stream right from the start.

This model allowed the inventors to monetize their invention handsomely while maintaining their primary, non-entrepreneurial careers, a rare and highly successful outcome for a Shark Tank contestant.

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Revenue Streams and Financial Success Metrics

The Moki Doorstep's financial success is built on a foundation of consistent sales and strategic retail placement. The revenue generated provides the clearest picture of the company's financial health in the current market.

Annual Sales Figures

As of 2024, the Moki Doorstep product, sold under the Rightline Gear brand, continues to generate impressive sales. Annual revenue is consistently estimated to be between $500,000 and $1 million. Furthermore, reports indicate that the product was generating over $65,000 per month in revenue shortly after the licensing deal was finalized. This consistent revenue stream solidifies the company's valuation and the ongoing royalties paid to the inventors.

The product's success is driven by its high utility and broad appeal to various market segments, including:

• Outdoor enthusiasts (campers, hikers, bikers)
• Car owners with roof racks or cargo carriers
• Individuals who are vertically challenged
• Detailers and professionals who need to access the entire vehicle roof

The Fate of the Founders' Personal Net Worth

While the company's valuation is public knowledge, the personal net worth of Zachary Brown and Alyssa Brown is not officially disclosed. However, their financial success is undeniable. By securing a multi-million dollar licensing deal and earning ongoing royalties from a product with up to $1 million in annual sales, the Browns have achieved significant financial independence.

They effectively traded the stress and high risk of running a manufacturing and distribution business for a guaranteed, passive income stream. This strategic exit means that their personal wealth is derived not from the company's day-to-day operations, but from the initial, highly profitable sale of the product's rights, securing their financial future while allowing them to continue their rewarding careers as a paramedic firefighter and family life.

In conclusion, the answer to the "Moki Step net worth" question is that the company, Moki Doorstep, is a multi-million dollar entity valued at approximately $5 million in 2024. This success story serves as a powerful case study for inventors, demonstrating that sometimes, the most profitable move is not to build an empire yourself, but to license your invention to a trusted partner and collect the royalties.