Alana Hadid's Fashion Empire: 5 Things You Didn't Know About La Detresse And Her 2025 Sustainable Drop

Alana Hadid, the eldest sister of the supermodel dynasty, has successfully carved out a unique and influential space in the fashion industry that extends far beyond her famous surname. As of late 2024 and early 2025, her primary clothing line, La Detresse, continues to redefine comfortable luxury, while her latest ventures, including a major sustainable collaboration and a surprising turn on the runway, solidify her status as a multifaceted fashion maven and creative director who is constantly evolving. This deep dive explores the current landscape of her brand, her personal aesthetic, and the fresh, cutting-edge projects that are capturing the attention of the global fashion world.

Far from simply resting on the "Hadid Dynasty" label, Alana and her co-founder, Emily Perlstein, have built La Detresse into a cult-favorite brand known for its edgy, LA-style streetwear and signature loungewear. The brand’s aesthetic is a direct reflection of Alana’s own eclectic and unique personal style. Beyond her own label, her recent moves, from launching a major eyewear brand to walking in prestigious fashion weeks, demonstrate a keen business acumen and a commitment to using her platform for creative and impactful projects, particularly in the realm of sustainable fashion and creative activism.

Alana Hadid: Full Biography and Profile

Alana Hadid is a fashion designer, stylist, creative director, and model. She is the daughter of real estate developer Mohamed Hadid and his first wife, Mary Butler, an artist and entrepreneur. She is the older half-sister to world-renowned supermodels Gigi Hadid and Bella Hadid, as well as their brother Anwar Hadid, who were born from her father’s subsequent marriage to Yolanda van den Herik. Despite being part of one of the most famous families in the world, Alana has forged her own path in the industry with distinct ventures.

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• Full Name: Alana Hadid
• Date of Birth: July 27, 1985
• Place of Birth: Washington, D.C.
• Parents: Mohamed Hadid and Mary Butler
• Siblings/Half-Siblings: Marielle Hadid (sister), Gigi Hadid, Bella Hadid, and Anwar Hadid (half-siblings)
• Profession: Fashion Designer, Creative Director, Stylist, Model
• Key Ventures: Co-founder of La Detresse (clothing line) and Co-founder of Hadid Eyewear
• Personal Style: Described as an "eclectic, unique and a bit androgynous" mix of vintage and current fashion

The Rise of La Detresse: From Denim Obsession to Comfortable Luxury

Alana Hadid’s most significant venture in the apparel world is La Detresse, a contemporary fashion label she co-founded in 2017 with her long-time friend and fellow former stylist, Emily Perlstein. The brand name itself, which translates roughly to "The Distress" in French, is a deliberate, tongue-in-cheek nod to their shared East-Coast sarcasm and sense of humor.

A Pivot to Knitwear and Loungewear

La Detresse initially launched as a denim brand, driven by the duo’s mutual obsession with finding the perfect pair of jeans. However, the brand swiftly pivoted its focus to become known for its signature loungewear, knitwear, and comfortable clothing that doesn't sacrifice high-fashion appeal. This shift positioned La Detresse perfectly in the market for elevated, everyday wear, blending the relaxed, cool-girl style of Los Angeles with a more edgy, rock-and-roll aesthetic.

The brand is celebrated for its unique pieces, which often feature custom washes, distressed detailing, and a unisex appeal. They aim to create clothing that is comfortable but still makes a powerful fashion statement, recognizing that the industry is moving towards a more comfortable and wearable form of fashion. The brand's collections frequently feature items named after people close to the founders, such as the "Gigi Cenotes" item, highlighting the family support behind the brand.

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Latest Collections and Brand Momentum

La Detresse continues to maintain strong momentum with fresh drops. One of their most recent collections was the "La Detresse Mania" line, which launched in late January, showcasing the brand's commitment to continuous, relevant new designs. The brand is not only a direct-to-consumer success but is also expanding its reach through collaborations and wholesale partnerships, cementing its place in the modern fashion landscape.

Alana Hadid's Expanding Fashion Influence: Sustainability and the Runway

While La Detresse remains her core apparel venture, Alana Hadid’s influence in the fashion world has broadened significantly with several high-profile projects in 2024 and 2025. These new ventures showcase her versatility as a creative and her growing interest in sustainability and global fashion aesthetics.

The Sustainable Capsule with Onar Studios (2025)

One of the most anticipated projects is her collaboration with the Finnish fashion house Onar Studios. This partnership will result in an eight-piece sustainable capsule collection, which is currently set for a launch in November 2025. This collaboration is a powerful move, blending Alana's distinctly eclectic and unique personal style with the minimalist, Nordic sensibility of Onar Studios, which is known for its commitment to ethical and sustainable practices. This venture highlights a conscious effort by Alana to align her design work with the growing demand for environmentally responsible fashion.

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The Hadid Eyewear Venture

Alana is also a co-founder of Hadid Eyewear, a brand launched in partnership with her father, Mohamed Hadid, and her sister, Marielle. This expansion into accessories showcases the family’s collective creative talent and provides another platform for Alana to express her design vision. The eyewear line, much like her clothing, reflects a high-fashion, yet accessible aesthetic.

A Surprising Runway Debut (2024)

In a move that surprised many, Alana Hadid made her official runway debut as a model during the 2024 Copenhagen Fashion Week. At 38, she walked in shows for prominent Danish brands, including the opening show for Saks Potts and another for Munthe. This transition from behind-the-scenes stylist and designer to front-and-center model underscores her deep connection to the industry and her ability to effortlessly embody the styles she helps create. Her appearance was a major highlight of the week, further cementing her status as a rising star in the global fashion community and a true fashion maven.

Alana Hadid’s career trajectory demonstrates a powerful blend of entrepreneurial spirit and genuine creative talent. From the comfortable, edgy styles of La Detresse to her commitment to sustainable design and her surprising turn on the international runway, she has successfully cultivated a brand identity that is both authentic and highly influential. As she continues to evolve and launch new projects like the Onar Studios collection, Alana Hadid proves that she is a force in fashion in her own right, constantly pushing boundaries and setting new trends.