Cori Broadus: Complete Biography and Profile
Cori Broadus is an American singer, entrepreneur, and mental health advocate who has gained prominence not only as the daughter of Snoop Dogg but also as a successful businesswoman in her own right. Her public life is often characterized by her transparency regarding her ongoing health struggles and her commitment to promoting self-love.- Full Name: Cori Broadus (Stage Name: Choc)
- Date of Birth: June 22, 1999
- Age (as of late 2024): 25
- Place of Birth: California, United States
- Nationality: American
- Parents: Calvin "Snoop Dogg" Broadus (Father) and Shante Broadus (Mother)
- Siblings: Corde Broadus, Cordell Broadus, and Julian Corrie Broadus (half-brother)
- Fiancé: Wayne Duece (Engaged since November 2022)
- Known For: CEO of CHOC Factory, Musician, Lupus and Mental Health Advocate
- Major Health Issues: Diagnosed with Lupus at age 6; suffered a severe stroke in January 2024
Source 1: The Multi-Million Dollar Success of CHOC Factory
Cori Broadus’s primary source of wealth and entrepreneurial legitimacy comes from her beauty and lifestyle brand, CHOC Factory. Launched in September 2020, the company is more than just a celebrity side project; it is a direct extension of her personal journey toward self-acceptance and self-love.The brand, which she co-owns with her fiancé, Wayne Duece, specializes in beauty products, particularly lip care and shimmery body oils. Cori has openly discussed how her Lupus diagnosis and the body image issues she faced as a young woman inspired her to create a brand focused on natural beauty and confidence. The company’s success is a critical component of her $5 million net worth, establishing her as a serious entrepreneur in the competitive cosmetics market. The brand's focus on inclusivity and mental wellness has resonated strongly with a modern, conscious consumer base, driving significant revenue.
Source 2: Music Career and Media Appearances (The Artist 'Choc')
Before launching her business, Cori Broadus began her career as a musician, performing under the moniker "Choc." Her musical endeavors have contributed to her overall net worth through royalties, streaming revenue, and performance fees.Cori’s music is often personal and reflective, touching on themes of self-worth and her experiences dealing with chronic illness. She has released several singles on platforms like Spotify, including tracks such as "Same" and "Love Me for Me." While her music career is not the largest component of her wealth compared to her business, it serves as a powerful marketing tool for her brand and keeps her in the public eye. Furthermore, she has been featured on various media projects, including a reality show that followed her family’s life, and she is reportedly planning an E! special to document her upcoming wedding to Wayne Duece, which will generate substantial media income.
Source 3: The CHOC Foundation and Philanthropic Ventures
A significant part of Cori’s public identity, which indirectly bolsters her net worth through brand value and public influence (topical authority), is her philanthropic work. Cori and Wayne Duece established The CHOC Foundation.The foundation is dedicated to promoting self-love, mental wellness, and empowerment. Specifically, it provides support for single mothers, offering assistance and a message of self-acceptance. Cori's transparency about her own struggles with body image and mental health, which she has bravely shared on social media, has turned her into a prominent mental health advocate. This advocacy work, while charitable, increases her overall influence and the value of her personal brand, making her a highly sought-after figure for partnerships and speaking engagements.
Source 4: The Impact of a High-Profile Family and Inherited Wealth
While Cori has built her own empire, the influence of her parents, Snoop Dogg (Calvin Broadus) and Shante Broadus, cannot be ignored as a foundational element of her net worth. Being the daughter of one of the world's most famous and wealthy rappers provided her with a platform, capital, and connections that accelerated her business launch.Although the exact amount of inherited wealth is private, her father’s generosity has been publicly documented. In a high-profile move, Snoop Dogg confirmed that he gifted Cori and her fiancé a massive $1 million as a wedding gift to celebrate their November 2022 engagement. This substantial gift alone significantly contributes to her overall personal assets and net worth calculation. Her mother, Shante Broadus, is also an entrepreneur, offering a strong business role model and network.
Source 5: Resilience and Advocacy After the 2024 Stroke
The most recent and impactful event affecting Cori Broadus’s public profile in 2024 was her severe stroke in January. At just 24 years old, the stroke was a shocking development, especially given her long-term battle with Lupus, an autoimmune disease that increases the risk of stroke.Her immediate, raw, and public sharing of the experience—including updates from the hospital and a recovery journey—has cemented her status as a powerful health advocate. This personal crisis, while devastating, has amplified her message of mental and physical wellness, directly aligning with the mission of her CHOC Factory brand and The CHOC Foundation. Her resilience and willingness to share her vulnerability have created a massive wave of media attention and public support, further solidifying her brand’s topical authority in the self-care and wellness space, which is a key driver of long-term financial success and influence.
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