5 Ways Ariana Grande Has Transformed From Fashion Show Performer To Industry Powerhouse In 2025

The narrative surrounding "Ariana Grande vs Fashion Show" has dramatically shifted, especially in late 2024 and heading into 2025. What was once a viral headline about a near-miss on the runway has evolved into a story of a global icon who now dictates fashion trends and commands the attention of haute couture houses. As of today, December 12, 2025, Grande is no longer just a performer *at* a fashion show; she is a powerful muse and a business entity whose style choices are driving the luxury fashion conversation, making her one of the most impactful influencers in the industry.

Her style transformation, fueled by high-profile movie roles, blockbuster albums, and strategic brand partnerships, cements her status as a true fashion authority. The shift from her signature youthful look to a more sophisticated, high-fashion aesthetic has captivated audiences and designers alike, proving that her influence extends far beyond the music charts and into the most exclusive corners of the style world.

Ariana Grande: A Brief Fashion and Career Profile

• Full Name: Ariana Grande-Butera
• Born: June 26, 1993, Boca Raton, Florida, U.S.
• Occupation: Singer, Songwriter, Actress, Businesswoman
• Signature Style Elements: High ponytail, oversized sweatshirts, thigh-high boots, babydoll dresses, bows, and a recent embrace of elegant, vintage-inspired haute couture.
• Key Fashion Collaborations: Swarovski (Capsule Collection), R.E.M. Beauty (Makeup Line), Designer Muse for Thom Browne.
• Defining Fashion Moments: Met Gala appearances, *Wicked* film premiere press tour (wearing Schiaparelli, Valentino, Loewe), and the infamous 2014 Victoria's Secret Fashion Show incident.
• Fashion Industry Impact (2024-2025): Ranked as one of the most impactful influencers in the luxury fashion industry, generating massive Earned Media Value (EMV).

The Victoria's Secret 'Wing Incident': The Original 'Ariana Grande vs Fashion Show' Moment

The original context of "Ariana Grande vs Fashion Show" is a moment of pure, unscripted chaos that became an iconic internet meme. The incident occurred during her performance at the 2014 Victoria's Secret Fashion Show in London.

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While performing her hits, Grande was nearly struck in the face by a large, feathered wing worn by Swedish model Elsa Hosk as the model walked past. Grande’s reaction—crouching down and making a memorable, wide-eyed expression—was instantly captured by photographers and went viral, becoming a symbol of celebrity awkwardness and a defining moment of the show that year.

This event solidified her image in the public eye as a pop star navigating the high-stakes world of fashion. However, in the years since, her relationship with the industry has matured far beyond this single, humorous mishap. The 'vs' has transformed into a 'with,' as she now commands the runway's attention from the front row and through her own collections.

2024-2025: Ariana Grande's Unrivaled Influence and Business Collaborations

Fast-forward to 2024 and 2025, and Ariana Grande has become a formidable force in the fashion business. Her power is quantifiable, with her ranking as a top influencer in the luxury fashion sector, generating hundreds of millions in Earned Media Value (EMV).

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The Swarovski Capsule Collection: A Jewelry Power Play

A major development cementing her business authority is her collaboration with the luxury jewelry brand Swarovski. Grande co-created a brand-new capsule collection, a move that signals her transition from mere endorser to creative partner. The collection aimed for a "glamour, but a fresh and young take on it," blending her signature youthful aesthetic with the brand's luxury heritage. This partnership is a clear demonstration of her ability to translate her personal style into successful, high-end commercial ventures.

Bows and Babydolls: Extending the Trend Cycle

Grande’s influence is so potent that she has the power to revive and sustain fashion trends. While the broader fashion industry may have moved on from the "bow trend" of the previous year, Grande’s consistent use of the motif—often paired with babydoll silhouettes—has worked hard to extend its lifespan and keep it relevant in the public consciousness. This ability to single-handedly champion and prolong a trend is a hallmark of a true style icon, not just a celebrity follower.

The Evolution of a Fashion Muse: From Pop Princess to Haute Couture Icon

Her press tour for the *Wicked* film in 2024 and 2025 marked her definitive arrival as a high-fashion muse. Her wardrobe during this period was a masterclass in designer curation, showcasing her deep understanding and appreciation for couture.

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The 'Wicked' Premiere Wardrobe: A Schiaparelli and Thom Browne Showcase

For one major red carpet event, Grande channeled an elegant, almost cinematic glamour, wearing a blush pink Schiaparelli Spring/Summer 2025 Haute Couture strapless bustier gown. This choice of a 2025 Haute Couture piece demonstrates her access to and relationship with the most exclusive echelons of the fashion world. Furthermore, she has been hailed as a "newer muse" for designer Thom Browne, who created custom, "Wicked"-themed gowns for her and her co-star, Cynthia Erivo.

These deliberate, high-impact fashion choices are a calculated strategy that elevates her beyond typical celebrity dressing. She uses her appearances as a platform to celebrate and collaborate with designers, turning every red carpet into her own personal fashion show. The looks often feature elements of her classic style—like ruby red pumps that evoked Dorothy from *The Wizard of Oz*—but executed with the sophistication of a true style veteran.

Why Ariana Grande’s Fashion Influence Will Define 2025

Ariana Grande's journey from the 2014 fashion show mishap to her current status as a luxury fashion powerhouse is a compelling case study in celebrity branding and style evolution. Her influence is no longer accidental or meme-based; it is intentional, strategic, and commercially significant.

Her embrace of high-fashion houses like Valentino, Loewe, and Schiaparelli, coupled with her successful business ventures like the Swarovski collaboration and her R.E.M. Beauty line, positions her as a multifaceted style entrepreneur. As she continues her press obligations and creative projects into 2025, her fashion choices will undoubtedly remain a primary focus for media, designers, and consumers alike. The initial "vs" moment has become a distant memory, replaced by the reality that Ariana Grande is now one of the few global stars who truly *is* the fashion show.