5 Shocking Facts About The Baron Of Dice: The King Of Custom Wargaming Gear

The Baron of Dice is not a mysterious internet personality or an adult content creator; it is one of the fastest-growing and most talked-about premium dice companies in the tabletop gaming world, spearheaded by founder Steven "Stevie" Long. As of December 15, 2025, the brand continues to dominate the niche market for custom wargaming dice, known for its thematic designs, hand-swirled resin, and commitment to the Diceverse aesthetic. This article cuts through the online noise to deliver the latest, most up-to-date information on the company's founder, its products, its reputation in the Warhammer 40k community, and its massive plans for 2025.

The Dice Lord: Steven Long’s Biography and Company Profile

The man behind the moniker, Steven Long, is the driving force and owner of the Baron of Dice brand. He is an enigmatic figure known as the Dice Lord who has successfully carved out a premium niche in the highly competitive tabletop accessories market. Here is a quick look at the founder and the company he built:

• Founder & Owner: Steven "Stevie" Long
• Company Name: Baron of Dice
• Founded: 2021
• Headquarters: Maryland, United States
• Core Business: Designing and manufacturing premium, custom resin wargaming dice and accessories.
• Mission: To create the best, most stylish, and thematic dice in the world for the wargaming community.
• Key Products: Hand-swirled resin dice, specialty dice sets, Warrior Knights tape measures, and custom tokens.

Long created the company to fill a specific void he saw in the tabletop community: a lack of easily accessible, premium-quality dice that truly matched the aesthetic and lore of popular games like Warhammer 40k and other RPGs (Role-Playing Games).

The Premium Edge: Why Baron of Dice Dominates the Niche Market

The success of Baron of Dice is built on a few key pillars that differentiate their product from mass-produced plastic dice. The brand focuses relentlessly on quality, thematic design, and creating a sense of exclusivity for their dice drops.

1. The Quality of Resin Dice

Unlike standard plastic dice, Baron of Dice specializes in hand-swirled resin dice. This technique results in a heavier, more substantial feel in the hand, which many gamers prefer. The process is designed to be bubble-free and the dice are precision engraved to ensure a superior finish. This attention to detail has made their products a staple for serious wargamers who want their accessories to reflect the quality of their miniatures and terrain.

2. Thematic and Lore-Driven Designs

The company’s most popular offerings are sets explicitly designed to match the various factions in wargaming. Recent dice drops and collections have included highly anticipated sets like the Dark Angel-themed Dice and other compatible sets for major Warhammer 40k armies. They also offer whimsical and uniquely named specialty collections like the "F* Me Dice" and "Ooof Dice," which are often conversation starters at the gaming table. These thematic collections build topical authority within the specific gaming niches they serve.

3. The 2025 Product Roadmap and Event Presence

The brand’s commitment to staying current is evident in its 2025 schedule. The company is actively involved in major conventions, including unveiling a ton of new releases at Adepticon 2025. This includes official Adepticon 2025 tokens and new designs of their best-selling dice lines. Keeping the product line fresh with constant updates, restocks, and new dice drops ensures the brand remains relevant and a constant source of news for hobbyist sites like Spikey Bits.

The Controversy and Community Reputation: Is Baron of Dice Legit?

While the company has a massive fan base and thousands of positive reviews on platforms like Etsy, its rapid growth and premium positioning have not been without scrutiny and controversies.

The "Dishonest" Label and Product Quality Concerns

A section dedicated to Controversies on a fan-run wiki mentions an issue labeled "Dishonest" in relation to the company's practices. While specific details are often fragmented across community forums, the core of the criticism generally revolves around two main points: 1. Dice Balance: Some members of the Warhammer 40k community have expressed concerns that the aesthetic focus on hand-swirled resin can sometimes compromise the balance of the dice, making them "less than ordinary" from a purely competitive standpoint. These users suggest the dice are "not balanced" for serious tournament play. 2. Customer Service and Review Management: Discussions on platforms like Reddit have occasionally highlighted poor customer service experiences and claims that the company or its representatives actively hide reviews below five stars on its main sales channels.

A Strong, Positive Counter-Narrative

Despite these isolated reports, the overall sentiment remains overwhelmingly positive. The company boasts thousands of sales and a near-perfect rating on its Etsy shop, and it is a huge sponsor for many popular Battle Report sites and content creators. Many gamers report that their experience has been "great" and that their dice do not suffer from the "cursed" or unbalanced reputation, viewing the product as a high-quality, thematic accessory that enhances the gaming experience. The brand has successfully established itself as a major player and a dedicated partner to the tabletop community. The Baron of Dice brand, led by Steven Long, continues to solidify its position as the premier provider of high-end, thematic wargaming dice. By focusing on quality resin materials, precision engraved designs, and a constant stream of new, lore-driven collections, the company has successfully transformed a simple accessory into a key component of the hobbyist experience. For gamers seeking to elevate their tabletop aesthetic with premium, hand-swirled gear, the Dice Lord's creations remain a top-tier choice well into 2025.