The Sliving Empire: 7 Ways Paris Hilton Is Redefining Her Billion-Dollar Legacy In 2025

Paris Hilton is no longer just a socialite; she is a media mogul, a venture capitalist, and a global brand architect who continues to evolve her narrative, with her latest projects in late 2024 and 2025 proving she is far from slowing down. On this current date, December 10, 2025, she is making headlines for massive new business ventures, high-profile fashion campaigns, and a deeply personal focus on family life.

The original "It Girl" has successfully transitioned from a reality TV star to the CEO of her own enterprise, 11:11 Media, overseeing a massive fragrance empire, successful podcasting ventures, and a burgeoning music career. Her 2025 endeavors—particularly a major push into the beauty industry and a high-fashion collaboration—cement her status as an "Infinite Icon" who defines her own 'sliving' ethos: 'slaying' and 'living' your best life.

The Infinite Icon: A Complete Paris Hilton Biography and Profile

Paris Whitney Hilton was born on February 17, 1981, in New York City, making her an Aquarius and the eldest of four children. Her lineage connects her directly to the hospitality world as the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels.

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• Full Name: Paris Whitney Hilton
• Date of Birth: February 17, 1981
• Place of Birth: New York City, New York
• Parents: Richard "Rick" Hilton (real-estate developer) and Kathy Richards (socialite, former actress)
• Great-Grandfather: Conrad Hilton (Founder of Hilton Hotels)
• Siblings: Nicky Hilton (sister), Barron Hilton (brother), and Conrad Hughes Hilton (brother)
• Husband: Carter Reum (venture capitalist, married in 2021)
• Children: Phoenix Barron Hilton Reum and London Marilyn Hilton Reum
• Key Titles: Media Personality, Businesswoman, DJ, Model, Singer, Socialite, CEO of 11:11 Media
• Early Career: Signed with Donald Trump's modeling agency, T Management, in the late 1990s. Rose to global fame in the 2000s with the reality series The Simple Life.

7 Ways Paris Hilton Is Dominating Business and Culture in 2025

The Y2K icon’s current projects demonstrate a strategic focus on expanding her brand's topical authority across beauty, high fashion, media, and real estate. These are the most significant and fresh updates on Paris Hilton's life and career as of 2025.

1. The Massive Launch of 11:11 Beauty Skincare Line

The biggest business news for Paris Hilton in 2025 is the expansion of her 11:11 Media umbrella with the launch of 11:11 Beauty. Set to release its first collection in spring 2025, this venture is a major strategic move into the highly competitive skincare market.

The project is a joint venture with US marketing powerhouse Guthy-Renker, known for launching numerous successful direct-response beauty brands. This collaboration signals a serious, high-investment push to replicate the success of her billion-dollar fragrance business, positioning 11:11 Beauty as a formidable player in the celebrity-backed beauty space.

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2. Starring as the Face of Karl Lagerfeld’s 2025 Campaign

Cementing her status as a high-fashion muse, Paris Hilton was announced as the new face of the Karl Lagerfeld Fall Winter 2025 campaign. The campaign, aptly titled “From Paris With Love,” plays on the iconic meeting of the two 'Parises'—the city and the celebrity—and showcases her enduring influence on global style.

This partnership is set to include a high-profile event during Paris Fashion Week in October 2025, further integrating her brand into the luxury fashion ecosystem. This strategic move demonstrates her ability to bridge the gap between pop culture and high-end design, a feat few of her contemporaries have achieved.

3. The 'Infinite Icon' Album and Concert Film Success

Following the release of her 2024 album, *Infinite Icon*, Paris Hilton made a significant return to the music world by performing her first-ever full-length concert at the Hollywood Palladium.

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A new film or documentary is following her preparations for this milestone, offering a candid, behind-the-scenes look at the media mogul’s journey and the emotional intensity of the performance. The album release was also celebrated by the Beverly Hilton in late 2024, which debuted "Stay Like an Infinite Icon" themed suites, blending her music brand with the family's hospitality legacy.

4. Expanding Her Family with Children Phoenix and London

In her personal life, Paris Hilton has been open about her joy as a mother. She and her husband, venture capitalist Carter Reum, are raising their two children, Phoenix Barron Hilton Reum and London Marilyn Hilton Reum.

Her social media in late 2024 and early 2025 has been filled with family moments, including celebrating the New Year in Hawaii and sharing elaborate family Halloween costumes. This shift in focus to her family life is a key part of her current public narrative, highlighting her evolution from party girl to devoted mother and businesswoman.

5. The $63 Million Real Estate Acquisition

In a major real estate move that made headlines in early 2025, reports surfaced that Paris Hilton purchased Mark Wahlberg's massive $63 million mansion. This acquisition of a significant luxury property underscores her substantial net worth and her continued investment in high-end real estate, demonstrating the financial success of her diverse portfolio of businesses, including her 11:11 Media company.

6. The Continued Growth of 11:11 Media

As the CEO of 11:11 Media, Paris Hilton continues to leverage her influence across multiple platforms. The company is described as a "next-gen entertainment" enterprise, focusing on content production, licensing, and digital commerce. The 11:11 Beauty launch is a direct extension of this media powerhouse, showing a strategic synergy between her celebrity brand, content creation, and physical product lines.

7. Embracing Her Role as a Pioneer in the NFT and Metaverse Space

Paris Hilton has been recognized as a pioneer in the non-fungible token (NFT) and metaverse space. She was one of the earliest celebrities to embrace digital assets, viewing them not just as a trend but as a fundamental shift in digital commerce and fan engagement. Her continued presence in this innovative sector keeps her brand at the forefront of technological and cultural trends, ensuring her relevance to a new generation of digital consumers.

In conclusion, the "sliving" philosophy that Paris Hilton coined is more than just a catchphrase; it is a business strategy. Her 2025 roadmap—from the 11:11 Beauty launch and the Karl Lagerfeld campaign to her personal life as a mother and her continued dominance in the media landscape—proves that the original "It Girl" is now a formidable, multifaceted businesswoman whose empire is built to last.