The Official Walmart Black Friday 2024 Ad Is LIVE: 15 Must-Buy Deals And Event Dates You Need To Know

The wait is finally over: Walmart has officially revealed its complete Black Friday 2024 sales strategy, confirming a multi-event structure that kicks off much earlier than the traditional post-Thanksgiving rush. As of today, December 18, 2025, the full ad scan and a selection of confirmed deals are now public, giving shoppers a crucial head start to plan their holiday budgets and secure the most coveted items, especially in electronics, toys, and home appliances. This guide breaks down the confirmed dates, the essential Walmart+ early access window, and the biggest discounts you can expect to see this year.

The 2024 Walmart Black Friday sale is structured to maximize savings over three distinct periods, ensuring that both in-store and online shoppers have ample opportunity to snag doorbuster prices. Unlike previous years, the emphasis remains heavily on online shopping, with the best deals launching first on Walmart.com. To win big, you'll need to know the exact start times and, critically, whether a Walmart+ membership is worth the investment for that all-important early access. Don't miss out on confirmed savings on items like the Sony PlayStation 5 Slim and major 4K Smart TVs.

Confirmed Walmart Black Friday 2024 Event Schedule

Walmart is continuing its successful "Deals for Days" format, splitting its Black Friday offerings into multiple events throughout November. This staggered approach helps manage inventory and gives shoppers several chances to save. Here are the confirmed dates and times for the 2024 holiday shopping season, with the final event running through Cyber Monday.

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• Event 1: Early Access & Kickoff
  • Walmart+ Early Online Access: Monday, November 11, 2024 (Time TBD)
  • All Shoppers Online Start: Monday, November 11, 2024
  • In-Store Start: Friday, November 15, 2024, at 6 a.m. local time
• Event 2: The Main Black Friday Event
  • Walmart+ Early Online Access: Monday, November 25, 2024 (Time TBD)
  • All Shoppers Online Start: Wednesday, November 27, 2024 (The day before Thanksgiving)
  • In-Store Start: Friday, November 29, 2024 (Black Friday), at 6 a.m. local time
• Event 3: Cyber Monday & Final Savings
  • Online Start: Monday, December 2, 2024 (Running through the week)

The Critical Advantage of Walmart+ Early Access

For the most sought-after items—such as the Sony PlayStation 5, Apple products, and deep-discounted 4K TVs—a Walmart+ membership is essentially mandatory. Walmart+ members consistently get a head start, often 3–4 hours before the general public, allowing them to purchase limited-stock items before they sell out. If you are targeting a specific high-demand console or a premium electronic device, investing in the membership is highly recommended to secure the deal.

Top 15 Confirmed and Predicted Doorbuster Deals for 2024

The 2024 Black Friday ad reveals some of the steepest discounts Walmart has offered in years, with some items seeing up to 85% off. The focus is on big-ticket electronics, must-have toys, and essential home appliances. Here is a breakdown of the most anticipated and confirmed deals.

Electronics and Gaming Deals

Electronics are always the star of the show, and 2024 is no exception. Shoppers can expect massive savings on TVs, headphones, and gaming consoles.

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1. Sony PlayStation 5 Slim Console: Confirmed at $374 (a savings of $75). This is a major doorbuster and will sell out immediately, making the Walmart+ early access crucial.
2. 65-inch Samsung DU69 4K Smart TV: Advertised for an unbelievable price of $398. This is expected to be one of the lowest prices for a 65-inch model from a major brand.
3. Apple iPhone 13: Available for a deeply discounted price of $199 with activation. This deal focuses on a slightly older, but still powerful, generation of the popular smartphone.
4. Beats Solo 3 Wireless On-Ear Headphones: Priced at just $69. A fantastic price point for premium, wireless audio gear.
5. Lenovo 156 i5 8256 Laptop: A strong mid-range laptop deal is featured in the ad. Specific price TBD, but expect significant savings on this and other gaming laptops and Chromebooks.
6. Apple Watch SE (2nd Gen): Anticipated to be heavily discounted, likely under $190, following previous year trends.
7. AirPods Pro (2nd Gen): Look for prices to drop to a Black Friday low, possibly around $189.

Home Goods and Appliance Savings

The Black Friday sale is the best time to upgrade your kitchen and cleaning tools, with major discounts on popular brands like Shark, Dyson, and Ninja.

8. Dyson Cordless Vacuum Cleaner: Deep discounts are confirmed on various models, including the V8 and V10 series.
9. Shark Robot Vacuum: Expect entry-level models to drop below $150, making smart home cleaning accessible.
10. Ninja Air Fryer/Blender Combos: High-demand kitchen appliances will see prices slashed by 40-50%.
11. Keurig K-Cup Coffee Makers: The single-serve brewers will be available at doorbuster prices, often bundled with free K-Cups.
12. Instant Pot Multi-Cookers: Various models will be discounted, perfect for holiday cooking and meal prep.

Toy and Gift Deals

Walmart’s toy section is always a Black Friday highlight, with deals on major brands like LEGO, Barbie, and Hot Wheels.

13. LEGO Sets: Significant savings on popular LEGO themes, including LEGO Star Wars and LEGO City. Discounts are often 30-50% off retail price.
14. Barbie Dreamhouse: A perennial favorite, expect a major price drop on the flagship dollhouse.
15. Hot Wheels Track Sets: Large track and car bundles will be heavily discounted, ideal for stocking stuffers and larger gifts.

Tips for Dominating the Walmart Black Friday 2024 Sale

To successfully navigate the multi-event sale and secure the best deals, a strategic approach is necessary. The sheer volume of shoppers and the limited stock of doorbusters mean preparation is key.

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1. Sign Up for Walmart+ Now

As mentioned, the membership is your golden ticket. The early access window is the only reliable way to guarantee getting the most popular items like the PS5 or a premium 4K TV.

2. Download the Walmart App and Create a Wishlist

Before the sale starts, download the Walmart app and save all the items you plan to buy to your wishlist or shopping cart. When the sale goes live, you can check out instantly without wasting precious seconds searching for items. This is especially important for the online-only Event 1 kickoff.

3. Be Ready for the Online Start Times

The online deals for both Event 1 (November 11) and Event 2 (November 27) will launch at a specific time, usually 12 p.m. ET or 7 p.m. ET. Be logged in and ready on your computer or the app at least 15 minutes before the scheduled start time. Deals can sell out in minutes, not hours.

4. Know the Price Match Policy

While Walmart generally suspends its price-matching policy during the official Black Friday and Cyber Monday events, it's worth checking the specific terms for 2024. However, for the early events, Walmart's "Every Day Low Price" commitment remains strong, so compare prices with competitors like Amazon and Target before you buy.

5. Focus on High-Value Categories

Historically, the best discounts (highest percentage off) are found in electronics, small kitchen appliances, and toys. Avoid buying clothing or general groceries during this time, as those items often see better deals throughout the year or during clearance sales. Focus your budget on the categories where you can save 40% or more.

The Walmart Black Friday 2024 sale is shaping up to be one of the retailer's most aggressive yet, with a clear focus on high-demand, big-brand products. By following the confirmed event schedule and leveraging the Walmart+ early access, you can navigate the holiday shopping season successfully and maximize your savings.