The $60 Million Mogul: 7 Shocking Ways Alex Cooper Built Her Unwell Empire In 2025

Alexandra "Alex" Cooper, the powerhouse behind the global phenomenon Call Her Daddy, is no longer just a podcaster; as of late 2025, she is a certified media mogul and one of the world's highest-paid content creators. Her journey from a college athlete with a YouTube channel to a $60 million empire builder is a masterclass in modern entrepreneurship, pivoting from a controversial "sex and relationships" show to a broader, more polished interview format that cemented her topical authority.

The current date is December 15, 2025, and the latest updates show Cooper is not slowing down—she has successfully transitioned into a full-fledged CEO, launching major business expansions and earning a prestigious spot on the Forbes Top Creators list. Her narrative is a compelling blend of raw honesty, business savvy, and a relentless pursuit of control over her brand.

Alex Cooper: The Mogul's Complete Biography and Profile

Alex Cooper's rise to fame is intrinsically linked to the cultural shift toward open, unfiltered conversations about sex, relationships, and mental health. Her personal and professional history provides the foundation for her massive success.

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• Full Name: Alexandra Cooper
• Date of Birth: August 21, 1994
• Age (as of 2025): 31
• Place of Birth: Newtown, Pennsylvania, U.S.
• Education: Boston University (B.S. in Film and Television)
• Early Career: Video production, YouTube vlogging, and college soccer (Division I athlete).
• Breakthrough Project: Co-creator and host of the Call Her Daddy podcast (2018).
• Media Empire: Founder of The Unwell Network, a media company focused on creators and mental wellness.
• Fiancé/Husband: Matt Kaplan (Hollywood producer), famously referred to as "Mr. Sexy Zoom Man" before their engagement in March 2023.
• Estimated Net Worth (2025): Approximately $60 million, following a massive $60 million deal with Spotify.
• Notable Accolade (2025): Ranked #5 on the Forbes Top Creators List.

The $60 Million Valuation: From Barstool to Unwell Network

The financial journey of Alex Cooper is a modern-day media success story, defined by bold negotiations and strategic brand building. Her estimated net worth of $60 million in 2025 is a direct result of her strategic decisions and the massive cultural influence of Call Her Daddy.

The Spotify Mega-Deal

The pivotal moment in Cooper's career was the highly publicized contract negotiation in 2021. After an initial run with Barstool Sports, Cooper secured a landmark $60 million, three-year exclusive deal with Spotify for her podcast. This move not only made her one of the highest-paid podcasters globally but also gave her full creative control and ownership of the Call Her Daddy intellectual property (IP).

The Unwell Network Expansion

Leveraging her podcast success, Cooper launched The Unwell Network, a media company designed to support and manage a roster of creators. This move was crucial in establishing her as a true media executive and expanding her influence beyond her own show. The Unwell Network is now a multi-million-dollar entity, significantly contributing to her overall $125 million media empire valuation.

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The network's focus on "unwell" topics—mental health, body image, and modern identity—resonates deeply with her core audience, demonstrating a sophisticated understanding of contemporary listener needs and LSI keywords.

2025's Explosive Business Moves: Unwell Energy and Forbes Recognition

The year 2025 has marked a significant acceleration in Cooper's business ventures, demonstrating her commitment to building a diversified brand that transcends audio content. Her recent activities are a clear indication of her strategic vision to dominate the consumer goods and media landscape.

The Launch of Unwell Energy

A major development in 2025 was the expansion of her consumer packaged goods (CPG) line. After successfully launching Unwell Hydration, a line of female-focused hydration drinks, Cooper introduced Unwell Energy. This strategic pivot into the competitive energy drink market showcases her ambition to turn the "Unwell" brand into a household name across multiple categories. The product launch was highly anticipated, further solidifying her status as a serious entrepreneur.

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Forbes Top Creator Status

In a major validation of her business and cultural impact, Alex Cooper was ranked #5 on the prestigious Forbes Top Creators list for 2025. This ranking places her alongside other digital heavyweights and acknowledges her massive reach, high engagement rates, and impressive revenue streams from both her podcast and her Unwell business ventures.

The Evolution of Call Her Daddy and the 'Call Her Alex' Docuseries

The Call Her Daddy podcast itself has undergone a significant transformation, moving from its initial, raw focus on "sex tips" and personal anecdotes to a more polished, interview-based format. This evolution has allowed Cooper to attract A-list celebrities and cultural figures, broadening her audience and increasing her topical authority in a more mainstream way.

The 'Call Her Alex' Documentary

In a move to pull back the curtain on her private life and the immense pressure of her career, Cooper debuted the docuseries Call Her Alex. The series follows her journey as she prepares for her first-ever live tour, offering fans a deeper, more vulnerable look at the woman behind the microphone. This project was featured at the 2025 Tribeca Festival, highlighting her growing influence in the broader entertainment industry.

The 'Mr. Sexy Zoom Man' Revelation

For years, a central mystery of the podcast was the identity of Cooper's boyfriend, whom she affectionately dubbed "Mr. Sexy Zoom Man" after their virtual meet-cute during the pandemic. The revelation that he is Hollywood producer Matt Kaplan and their subsequent engagement in March 2023 was a massive moment for the "Daddy Gang" (the name for her dedicated fanbase). Their relationship has become a recurring, more mature theme on the show, reflecting Cooper's own personal growth.

Personal Battles and Public Advocacy

Alex Cooper has consistently used her platform to address deeply personal and often difficult topics. Her commitment to vulnerability is a key reason for her connection with her audience.

In a recent and significant development, Cooper publicly accused her former college soccer coach of sexual harassment. This powerful revelation, shared on her massive platform, underscores her role as an advocate and a voice for victims. By sharing her story, she continues to foster a community of open dialogue and support, reinforcing the core values of the Unwell Network.

From a controversial start at Barstool Sports to her current status as a formidable CEO and the host of the most-listened-to podcast by women, Alex Cooper's story is one of relentless ambition. Her $60 million net worth and the strategic expansion of the Unwell brand into new sectors like Unwell Energy confirm that she is not just a trend; she is a lasting force in the media and business world. Her continued focus on raw honesty, coupled with sharp business acumen, ensures that the "Daddy Gang" will be following her every move for years to come.