The Good American 'Family' Cast: From Khloé Kardashian's Co-Founder To The Newest American Icons

Good American, the revolutionary fashion brand co-founded by Khloé Kardashian and Emma Grede, is not defined by a single set of actors but by an ever-expanding "family" of influential models, ambassadors, and diverse women who embody its core mission of radical inclusivity. As of December 2025, the brand continues to make headlines by tapping unexpected and iconic figures for its campaigns, solidifying its place as a leader in size-inclusive fashion.

The term "Good American Family" can be confusing because it refers both to the brand's collective of diverse campaign stars and to an unrelated 2024 limited drama series. This article clarifies the distinction and provides an in-depth look at the powerful women—the true cast—who are currently shaping the brand's image and driving its message of body positivity across the globe.

The Foundational Pillars: Khloé Kardashian and Emma Grede

The true "cast" of the Good American story begins with its two visionary co-founders, whose complementary skills launched the brand into a billion-dollar valuation and a global phenomenon.

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• Khloé Kardashian (Co-Founder)
  • Role: Creative Visionary, Public Face, and Driving Force behind the brand's body-positive ethos.
  • Background: Television personality, socialite, and businesswoman, best known for her role in the reality show Keeping Up with the Kardashians and The Kardashians.
  • Impact: Her personal journey and commitment to inclusivity directly inspired the brand's core offering—premium denim and apparel available in an unprecedented size range (00-32).
• Emma Grede (Co-Founder & CEO)
  • Role: Chief Executive Officer, Business Strategist, and Founding Partner.
  • Background: British businesswoman and entrepreneur, also a founding partner of SKIMS (Kim Kardashian's shapewear brand) and Safely (Kris Jenner's cleaning product line). She made history as the first Black female investor on ABC's Shark Tank.
  • Impact: Grede's business acumen and focus on operational excellence turned the inclusive concept into a highly profitable, structured enterprise, making her one of the most powerful women in modern fashion.

The Newest Campaign Stars and Brand Ambassadors (2024–2025)

Good American has consistently used its campaigns to redefine what an "American Icon" looks like, moving away from traditional, restrictive modeling standards. The brand's philosophy is that its models and ambassadors should reflect its diverse customer base. This strategy has led to some of the most exciting and talked-about partnerships in the industry.

Queen Latifah: The American Icons Campaign

In a move that perfectly aligns with the brand's mission, Queen Latifah was recently named a campaign star for Good American's "American Icons" series.

• Why She Was Chosen: Queen Latifah is an American cultural icon, a rapper, actress, and producer who has consistently championed authenticity and body acceptance throughout her decades-long career.
• Campaign Focus: The partnership celebrates personal style, confidence, and inclusivity, demonstrating that the brand’s denim and apparel are for every woman, regardless of age, size, or background.
• Topical Authority: Her involvement immediately boosts the brand's authority, linking its modern inclusive mission to the legacy of true American trailblazers.

Olivia Jade: Fall 2025 Collection Star

In a surprising and highly-publicized move, content creator and influencer Olivia Jade Giannulli was announced as the star of the Good American Fall 2025 campaign.

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• The Collection: The campaign showcases the brand's latest drop of cozy, wearable wardrobe staples, including denim, seasonal separates, and loungewear.
• The Controversy & Intent: Choosing Olivia Jade, who has been at the center of media scrutiny, demonstrates the brand's willingness to tap figures who represent a different kind of contemporary "American story"—one of redemption, second chances, and public life in the digital age. This choice sparks conversation and keeps the brand in the news cycle.

Cindy Crawford: The Iconic Ambassador

Further demonstrating its commitment to connecting classic fashion with modern inclusivity, Good American named legendary supermodel Cindy Crawford as a brand ambassador.

• Bridging Eras: Crawford is a true pioneer of the '90s Supermodel Era. Her involvement helps bridge the gap between traditional fashion ideals and the brand's modern, size-inclusive approach.
• Marketing Power: Her endorsement lends high-fashion credibility to the brand's premium denim and apparel lines, appealing to a broader demographic who appreciate timeless style.

Beyond Celebrities: The Open Casting Family

The "Good American Family" is not just a list of famous faces; it is a community built on the principle of representation. The brand has a long-standing commitment to "Open Casting," a process designed to find real women of all sizes, shapes, and backgrounds to model their clothing.

• The Mission: The brand's mission is clear: "to make every woman feel seen, heard & represented."
• The Models: The models in Good American's e-commerce and social media campaigns are often the brand's own customers and ambassadors, who double as models. This authentic approach ensures that when a customer shops for a pair of "Always Fits" jeans or a bodysuit, they see the product on a body type similar to their own.
• Topical Relevance: This dedication to authentic representation is a key LSI keyword for the brand, distinguishing it from traditional fashion houses and cementing its authority in the inclusive denim market.

Clarifying the Confusion: The 'Good American Family' TV Series Cast

A significant source of confusion for the search term "Good American Family cast" is a 2024 limited drama series that shares a similar name. It is crucial to note that this series is not related to Khloé Kardashian's fashion brand.

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The Limited Series Cast (Hulu/True Crime Drama)

The series, often titled Good American Family or a similar name in search results, is based on the chilling true-crime story of Kristine and Michael Barnett's adoption of Natalia Grace. The cast of this drama includes:

• Ellen Pompeo as Kristine Barnett
• Mark Duplass as Michael Barnett
• Imogen Faith Reid as Natalia Grace
• Sarayu Blue
• Dulé Hill
• Kim Shaw
• Christina Hendricks (in related search results)

This cast is part of a fictionalized retelling of a true-crime story, and their involvement is entirely separate from the Good American fashion brand's campaigns or its corporate family. Answering this search query directly helps users quickly find the information they are looking for while keeping the focus on the fashion brand's identity.

The Future of the Good American Family

The "Good American Family cast" is a dynamic, evolving roster that reflects the brand's commitment to breaking fashion barriers. By continuously featuring a mix of legendary icons, relevant influencers, and everyday women, Khloé Kardashian and Emma Grede ensure that the brand's narrative remains fresh, powerful, and deeply resonant with its global customer base. The newest additions, like Queen Latifah and Olivia Jade, signal a continued focus on cultural impact and diverse storytelling, cementing Good American's reputation as a brand that truly sees—and celebrates—all women.