The Iconic Texas Longhorns Logo: 5 Shocking New Changes And Viral Redesigns You Need To See In 2025

The Texas Longhorns logo, an instantly recognizable symbol of collegiate athletics and Texas pride, is currently at the center of a whirlwind of change and debate as the University of Texas at Austin (UT Austin) navigates a new era. As of late 2025, the iconic Longhorn silhouette—dubbed "Hook 'Em Horns"—remains the core of the university's identity, yet its presence is being updated in historic ways, most notably through groundbreaking corporate partnerships and viral conceptual redesigns that are dividing the fan base.

The Longhorn logo’s enduring power is its simplicity, embodying the relentless strength and persistent drive for victory associated with the university's sports division. However, its transition into the Southeastern Conference (SEC) and the modern era of Name, Image, and Likeness (NIL) deals are forcing a fresh look at how this revered emblem is utilized, commercialized, and even conceptually reimagined, leading to the most significant branding discussions in decades.

The Undying Legacy: A Brief History of the Texas Longhorns Logo

The Longhorn logo, in its various forms, has been synonymous with the University of Texas at Austin for over a century, cementing its place as one of the most powerful and recognizable brands in college sports. Its history is a testament to the school’s deep ties to the state’s heritage.

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• 1917: The first live Longhorn mascot, "Bevo," is introduced, though the graphic logo was still evolving.
• 1924: The Longhorn with horns up was adopted by Memorial Stadium, signifying a growing consensus on the symbol.
• 1928: The first official graphic depiction of the Longhorn head is credited to artist Frank Wagner, though the exact modern silhouette took time to perfect.
• 1961: The famous "Hook 'Em Horns" hand sign is created, further linking the school's identity to the Longhorn symbol.
• Burnt Orange and White: The official colors, Burnt Orange and White, are inseparable from the logo, providing a distinct and highly protected brand identity. The Longhorn logo is most commonly rendered in white on a Burnt Orange background or vice versa.
• Brand Significance: The logo is more than an athletic mark; it is a sign of unity and a rallying cry for students, alumni, and fans, demonstrating the power of the University of Texas's sports division.

Historic On-Field Branding: The Humann Partnership and the 'New Logo'

In a historic move that signals a major shift in collegiate sports branding, the University of Texas Athletics announced a landmark multi-year partnership that will introduce a "new logo" to its playing surfaces for the first time ever. This development is a direct result of the evolving landscape of corporate sponsorships and on-field branding.

The First-Ever On-Field Sponsor Logo

Beginning in August 2025, the Texas Longhorns will feature the logo of a new, local partner, Humann, on all their athletic courts and fields, including Darrell K Royal–Texas Memorial Stadium (DKR Stadium).

• The Partner: Humann is an Austin-based cardiovascular health supplement company.
• The Placement: The Humann logo will be placed on the field, a groundbreaking initiative for the Longhorns. This means the iconic Longhorn logo will share space with a corporate brand on the most hallowed ground of Texas Athletics.
• Significance: This is a massive step for UT Austin, as it represents a willingness to leverage the immense value of its brand assets for commercial gain, a trend accelerating across college sports. It is a "first-of-its-kind" initiative for the Longhorns, reflecting the new financial realities of the SEC era and modern NIL deals.
• Clarification: It is crucial to note that the main, traditional Texas Longhorns 'Hook 'Em Horns' logo is *not* changing. The "new logo" refers to the sponsor's logo being displayed alongside the traditional Longhorn emblem.

The Viral Redesign Debate: Tradition vs. Innovation in 2025

The discussion around the Longhorns’ identity was further fueled in 2025 by several viral concept redesigns from social media creators and graphic designers. These concepts, while unofficial, sparked intense online debate over whether the classic logo should be modernized or remain untouched.

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The Modernization Movement

In early 2025, a modern redesign concept gained significant traction, dividing fans between those who appreciate tradition and those who embrace innovation.

• The Concepts: One notable redesign concept featured a more angular, stylized Longhorn head, with one version subtly incorporating the letter "A" over the traditional horn.
• Fan Reaction: The reaction was mixed. Many fans praised the concepts for their clean, contemporary look, suggesting they were "better than the original." However, an equally passionate segment of the fan base strongly defended the current logo, arguing that its simplicity and historical weight make it untouchable. The debate highlighted the emotional connection fans have to the Texas brand.
• The Reality: Despite the viral popularity of these concepts, the University of Texas at Austin has not announced any official plans to change its primary Longhorn logo. The current logo remains a carefully protected brand asset, governed by strict brand guidelines.

The Ongoing Mascot Controversy: Bevo and the SEC

While the graphic logo is stable, the living symbol of the Texas Longhorns, the steer mascot Bevo, continues to generate controversy, which indirectly impacts the overall brand perception, especially as the team fully enters the SEC.

• PETA's Stance: The animal rights organization PETA has repeatedly called for the University of Texas to ban the use of the live Longhorn mascot, Bevo, citing concerns over animal welfare in loud, high-stress environments like football games.
• Rivalry Bans: The tradition of using a live mascot has also led to public spats with rivals. In recent years, there have been instances where Bevo was banned from certain venues, such as the SEC championship game and rivalry games against Texas A&M, leading to fan petitions and outrage.
• Branding Impact: The controversy surrounding Bevo forces the university to constantly defend its tradition, which is an integral part of the Longhorn brand identity, even if it doesn't directly involve the graphic logo. The mascot’s presence is a living, breathing representation of the logo's meaning.

Topical Entities and LSI Keywords for the Texas Longhorns Brand

The strength of the Texas Longhorns brand is built upon a constellation of related entities and concepts, all tied back to the iconic logo and its colors. These elements contribute to the university’s overall topical authority in college sports.

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Key Entities and LSI Keywords:

• The University of Texas at Austin (UT Austin)
• Hook 'Em Horns
• Bevo (The Mascot)
• Burnt Orange (Official Color)
• Darrell K Royal–Texas Memorial Stadium (DKR Stadium)
• SEC (Southeastern Conference)
• Longhorn Network (LHN)
• Texas Athletics
• Frank Wagner (Original Artist)
• Humann (Cardiovascular Health Partner)
• NIL Deals (Name, Image, and Likeness)
• Texas Exes (Alumni Association)
• Texas Fight (School Song)
• The Tower (UT Campus Landmark)
• College Football Playoff (CFP)
• Texas A&M (Rivalry)
• Brand Guidelines
• Logo Brands (Licensing Partner)
• University Marketing and Communications
• Austin, Texas (Location)
• Memorial Stadium (1924 Adoption)
• Steer (Bevo Animal Type)
• Texas Pride
• Relentless Strength (Logo Meaning)
• SportsLogos.Net (Historical Reference)
• Logo Redesign Concept
• College Sports Branding
• Texas Longhorn Band