5 Shocking New Moves Chip And Joanna Gaines Are Making In 2025: From A $50M Empire To A Colorado Mountain House

The world's most famous home renovation couple, Chip and Joanna Gaines, continue to expand their massive Magnolia empire, but 2025 marks a pivotal shift for the Texas-based duo. After building a brand synonymous with Waco, the couple is making a surprising and highly-anticipated move that takes them far beyond the familiar shiplap walls of Central Texas, proving their design philosophy and business acumen can thrive anywhere.

As of this current date, December 18, 2025, the Gaines family is not only debuting a landmark new project but also continuing to shape the landscape of lifestyle television through the rapid expansion of their Magnolia Network. From a terrifying bear encounter during filming to involving their daughter in a major design role, the latest updates show that for Chip and Joanna, "fixing up" is a family affair that still comes with unexpected challenges and monumental growth.

Chip and Joanna Gaines: Biographical Profile and Empire Overview

The foundation of the Magnolia brand is the partnership between Chip and Joanna Gaines, a relationship that began in Waco, Texas, and blossomed into a multi-million-dollar empire. Their story is a classic American dream, built on grit, design vision, and a commitment to family.

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• Chip Carter Gaines:
  • Born: November 14, 1974
  • Hometown: Albuquerque, New Mexico (moved to Dallas as a child)
  • Education: Baylor University (BBA in Marketing)
  • Key Roles: Contractor, Author, Co-Founder of Magnolia, TV Personality
• Joanna Gaines (née Stevens):
  • Born: April 19, 1978
  • Hometown: Wichita, Kansas
  • Education: Baylor University (B.A. in Communications)
  • Key Roles: Interior Designer, Author (New York Times Bestseller), Editor-in-Chief of Magnolia Journal, Co-Founder of Magnolia, TV Personality
• Family: Married in 2003; they have five children: Drake, Ella, Duke, Emmie Kay, and Crew.
• Combined Net Worth (2025 Estimate): Approximately $50 million.

The couple's business portfolio, collectively known as Magnolia, is a sprawling ecosystem that includes real estate, retail, media, and publishing, establishing them as modern design gurus and entrepreneurial forces.

The Landmark Move: Fixer Upper: Colorado Mountain House and Family Involvement

The biggest news for the Gaines brand in 2025 is the premiere of their new three-part limited series, *Fixer Upper: Colorado Mountain House*, which debuted on December 9, 2025.

This project is monumental for several reasons. First, it marks the first time Chip and Joanna have taken a renovation project outside of their home state of Texas. The series follows them as they transform a dilapidated cabin into a stunning family vacation home nestled in the mountains of Colorado.

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The move signifies that the "Magnolia touch"—their signature modern farmhouse aesthetic and dedication to home—is a transferable design philosophy, not just a regional trend. The project presented a new challenge for the couple, dealing with the unique architectural and logistical demands of a mountain environment.

A Special Addition to the Design Team

The Colorado project is also notable for the increased involvement of the next generation of Gaineses. Their daughter, Ella, has a significant role in the series, where she was given free rein to renovate and design a smaller, separate cabin on the property. This public integration of their children into the design and business process has been teased as a "special addition" to the family's work life, fueling curiosity among fans about the future of the Magnolia brand.

The project wasn't without its dramatic moments, either. In a teaser clip for the series, Chip and Joanna revealed they had a terrifying encounter with a bear while working on the remote property, adding a layer of unexpected reality to the renovation process.

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The Magnolia Empire: A 2025 Deep Dive into Businesses and Media

While *Fixer Upper* put them on the map, the true measure of their success is the sprawling Magnolia empire, which continues to drive their collective $50 million net worth. The brand is built on multiple revenue streams that ensure topical authority across home, lifestyle, and media sectors.

1. Magnolia Network: The Media Powerhouse

The Magnolia Network, a joint venture with Warner Bros. Discovery (WBD), is the couple's primary media vehicle. In 2025, the network continues to expand its programming slate with a focus on fresh, inspiring content.

• New Series: The network announced the premiere of a new series, *Back to the Frontier*, set to debut in July 2025.
• Returning Favorites: January 2025 highlights included fresh episodes from returning series, and Gray Benko returned with *Anything But Gray* premiering in October 2025.
• Core Shows: The network is home to their original series, *Fixer Upper: Welcome Home*, and other popular shows like *Magnolia Table with Joanna Gaines*.

2. The Waco Destination: Magnolia Market at the Silos

Magnolia Market at the Silos remains the physical heart of their brand and a massive tourist attraction in Waco, Texas. This destination includes:

• The Market: A retail space selling home goods and decor.
• The Silos Baking Co.: Joanna's popular bakery.
• Magnolia Seed & Supply: A garden store reflecting Joanna's love for gardening.
• Food Trucks and Lawn: A space for community gathering and food vendors.

3. Retail, Publishing, and Real Estate Entities

The Gaineses have successfully leveraged their fame into a vertically integrated lifestyle brand, with each entity reinforcing the others:

• Magnolia Home: Their extensive line of home furnishings, paint, and accessories, available through major retailers.
• Magnolia Journal: A quarterly lifestyle magazine, where Joanna serves as Editor-in-Chief, offering design tips, recipes, and personal stories.
• Magnolia Realty: Their real estate brokerage firm, which handles property listings in the Waco area.
• Magnolia Homes: The original construction and home building company.
• Bestselling Books: Including Chip’s *Capital Gaines* and Joanna’s *Homebody* and *Magnolia Table* cookbooks, which consistently drive sales and brand visibility.

By stepping outside of Texas for their latest renovation and simultaneously bolstering their media network and retail presence, Chip and Joanna Gaines are demonstrating a strategic evolution. Their focus remains on family, home, and entrepreneurship, but their willingness to take on new geographical and design challenges ensures their empire will continue to grow and inspire for years to come.