7 Secrets To Dominating The Kendra Scott Black Friday 2025 'Yellow Friday' Sale

The Kendra Scott Black Friday sale, famously branded as "Yellow Friday," is one of the most anticipated events of the holiday shopping season for jewelry enthusiasts. As of today, December 12, 2025, shoppers are already looking ahead to the next major savings event, and the historical data from previous years provides a clear roadmap for maximizing your discounts on the brand’s signature colorful and elegant pieces.

The 2025 event is expected to follow the highly successful tiered discount model that Kendra Scott has perfected, offering the deepest cuts on their expansive fashion jewelry collection while still providing significant savings on their premium lines. This guide breaks down the predictions for the 2025 dates, the exact discount structure, and the must-buy items to secure the best deals on the iconic brand.

Kendra Scott Black Friday 2025: Dates, Discounts, and The Yellow Friday Structure

Kendra Scott has consistently used a tiered discount structure for its Black Friday promotion, which it proudly calls the "Yellow Friday" sale. This approach ensures that nearly every category of product, from the most accessible fashion pieces to the high-end fine jewelry, is included in the savings.

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Here is the predicted breakdown for the Kendra Scott Yellow Friday 2025 sale, based on the most recent historical data:

1. Predicted Sale Dates for Yellow Friday 2025

Black Friday 2025 falls on Friday, November 28, 2025. However, the Kendra Scott sale typically starts much earlier and runs through the following Monday, encompassing the entire shopping weekend.

• Predicted Start Date: Monday, November 24, 2025 (Online and In-Store).
• Black Friday: Friday, November 28, 2025.
• Cyber Monday: Monday, December 1, 2025 (Often with an extra online-only incentive).

The best strategy is to shop early. The most popular styles, colors, and limited-edition holiday collections often sell out before Black Friday itself, so having your wish list ready by the Monday before Thanksgiving is crucial.

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2. The Tiered Discount Structure (The 30% Off Rule)

The core of the Yellow Friday sale is the split discount, which caters to all shoppers, whether they are looking for a simple gift or a major investment piece.

• 30% Off Fashion Jewelry: This is the flagship offer. It applies to the vast majority of the collection, including the most iconic and colorful styles like the Elisa Pendant Necklace, Dira Coin Charm Necklace, and various seasonal earrings.
• 25% Off Premium & Home Goods: This discount applies to the higher-end categories, which are typically excluded from major sales at other retailers. This includes Fine Jewelry, Demi-Fine Jewelry, Sterling Silver, Gold Vermeil, Fragrance, and Home Goods.

This tiered system is what makes the Kendra Scott Black Friday sale so valuable—you can save on everything from a $50 pair of huggie earrings to a $500 gold vermeil bracelet.

3. The Must-Buy Bestsellers to Target for Deep Discounts

To get the most out of the 30% off deal, focus on the brand's fashion jewelry bestsellers. These are the pieces that make perfect gifts and are guaranteed to be included in the deepest discount tier.

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Iconic Kendra Scott Pieces to Shop on Yellow Friday:

• Elisa Pendant Necklace: The most recognizable and best-selling piece in the entire collection. It’s available in dozens of colors and metals, making it a perfect target for the 30% off discount.
• Dira Coin Charm Necklace: A trending style that layers perfectly with the Elisa, often featured in holiday promotions.
• Emilie Link Bracelet: A popular choice for a modern, everyday look, often found in the fashion jewelry category.
• The Huggie Earrings Collection: These smaller, everyday hoops and studs are extremely popular and are a great way to stock up on gifts for friends and family.
• Birthstone-Inspired Jewelry: Pieces featuring colorful stones that mimic birthstones are highly sought after during the holiday season for personalized gifting.

4. Understanding Kendra Scott Exclusions (And How to Still Save)

While the brand is generous with its Yellow Friday sale, there are always a few exclusions to be aware of. Knowing these categories helps you allocate your budget and expectations.

The primary exclusions from the top 30% discount are the premium lines: Fine Jewelry, Demi-Fine Jewelry, Sterling Silver, and Gold Vermeil. These are the pieces made with higher-quality materials like 14k gold, sterling silver, and genuine diamonds. However, they are not completely excluded—they simply fall under the 25% off tier.

Pro-Tip: A 25% discount on Fine Jewelry is still an excellent deal for Kendra Scott. If you plan to buy a high-value item like an Elyse Double Band Ring or a delicate diamond necklace, the Yellow Friday sale is the only time of year to secure a guaranteed site-wide discount on these categories.

5. The Retailer Advantage: Third-Party Kendra Scott Deals

For even deeper savings, savvy shoppers should check major department stores and online retailers. In previous years, third-party sellers have offered discounts that rival or even exceed the official Kendra Scott Yellow Friday sale.

• Amazon: Amazon often marks down Kendra Scott pieces by as much as 55% during their Black Friday and Cyber Monday events, especially on specific, high-inventory styles.
• Macy's and Nordstrom: These retailers frequently include Kendra Scott in their broader store-wide holiday sales, sometimes allowing for stacked coupons or loyalty points that can effectively increase the discount beyond 30%.

The trade-off is selection. The official Kendra Scott website will always have the largest and most current inventory, including new arrivals and the full Color Bar customization options, while third-party retailers will focus on core, classic styles.

6. The Kendra Scott Philosophy: Family, Fashion, and Philanthropy

A key reason many customers buy Kendra Scott is the brand's commitment to its core values: Family, Fashion, and Philanthropy. The Yellow Friday sale is a chance to support a company with a strong mission.

The Kendra Scott Foundation works to empower women and youth through initiatives focused on health, wellness, education, and entrepreneurship. By choosing to shop during the holiday season, customers are participating in a retail experience that is built on giving back. This adds a layer of meaning to every purchase, turning a simple gift into a contribution to a larger cause.

7. How to Prepare for the Kendra Scott Yellow Friday 2025 Sale

With Black Friday 2025 just around the corner, preparation is key to snagging the best deals before they sell out. Follow these steps to ensure a successful Yellow Friday shopping experience:

1. Sign Up for Insider Access: Subscribe to the Kendra Scott email list now. Insiders often get early access to the sale, sometimes starting a full day before the general public, and receive exclusive Cyber Monday discount codes.
2. Create a Wish List: Log into your Kendra Scott account and save all desired items to a personalized wish list. This allows for a quick checkout process once the sale goes live.
3. Check Price Points: Decide which tier of jewelry you are targeting. If you want the 30% off, stick to the fashion jewelry. If you are investing in Fine Jewelry, prepare for the 25% discount.
4. Review the Sale Page: On the day the sale launches, check the official Yellow Friday page on the Kendra Scott website for any last-minute changes or special gifts with purchase, which are often included in the promotion.