7 Shocking Facts About 'You're Doing Amazing, Sweetie'—The Iconic Quote Kris Jenner Tried To Trademark

The phrase "You're doing amazing, sweetie" is more than just a viral meme; it is the ultimate cultural shorthand for supportive, yet slightly stage-managed, encouragement. As of December 2025, the quote remains one of the most recognizable catchphrases in reality television history, perfectly encapsulating the "momager" energy of Kris Jenner. Its enduring popularity, which spans over a decade and a half, has recently been underscored by a significant business move: an attempt to secure the phrase as a registered trademark, solidifying its status as a valuable piece of the Kardashian-Jenner commercial empire. This deep dive explores the surprisingly controversial origin of the quote, its evolution into a massive internet phenomenon, and the latest legal maneuvers by the matriarch to monetize this piece of pop culture history.

The Matriarch: A Complete Profile of Kristen Mary "Kris" Jenner

The woman behind the iconic phrase is Kristen Mary Jenner, the ultimate "momager" and mastermind of the Kardashian-Jenner dynasty. Her strategic vision has turned her family's reality show appearances into a multi-billion dollar business empire. Here is a look at the biography of the powerful businesswoman.

• Full Name: Kristen Mary Houghton Jenner
• Born: November 5, 1955 (Age 70 as of late 2025)
• Birthplace: San Diego, California, U.S.
• Occupation: Television Personality, Businesswoman, Producer, Writer, Socialite
• Spouses: Robert Kardashian (m. 1978; div. 1991), Caitlyn Jenner (m. 1991; div. 2015)
• Children: Kourtney Kardashian, Kim Kardashian, Khloé Kardashian, Rob Kardashian, Kendall Jenner, Kylie Jenner
• Key Business Ventures: Executive Producer of Keeping Up with the Kardashians (KUWTK) and The Kardashians (Hulu), owner of Jenner Communications, numerous brand endorsements (including Alo Yoga and Amazon Influencer Program).
• Estimated Net Worth (2025): Reported to be in the hundreds of millions of dollars.

The Surprising and Controversial Origin of the Quote

The now-ubiquitous phrase "You're doing amazing, sweetie" originated in the first season of the E! reality series Keeping Up with the Kardashians (KUWTK) in 2007. The context of the moment is what makes it so memorable and, to some critics, controversial, as it reveals the family's immediate embrace of the reality TV spotlight.

1. The Playboy Photoshoot Setting

The iconic scene takes place during a photoshoot for Playboy magazine. The family's then-rising star, Kim Kardashian, was posing for the publication. Kris Jenner, ever the supportive manager and mother, was on the set, enthusiastically snapping her own photos of Kim with a small digital camera.

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2. The Exact Moment and Delivery

As Kim strikes a pose, Kris is seen leaning into the action, camera in hand, delivering the line with an over-the-top, almost theatrical level of pride: "Kim, you're doing amazing, sweetie!" The moment cemented the dynamic between the "momager" and her entrepreneurial children—a blend of genuine maternal pride and shrewd business management.

3. The Underlying "Momager" Philosophy

The quote is a perfect distillation of Kris Jenner’s "momager" persona. It’s a powerful affirmation that simultaneously encourages her daughter's personal success and validates a business decision. For many viewers, it was the first clear sign of the family's unique approach to fame: every personal moment is also a professional opportunity. This scene, particularly the quote, is often cited as the foundational moment of the Kardashian-Jenner empire's brand identity.

From Reality TV Clip to Global Meme Phenomenon

While the moment was entertaining on its own, its journey to becoming a global internet meme is a testament to the power of digital culture and the enduring relevance of the Kardashian-Jenner brand. The quote transcended the show to become a cultural touchstone used across social media platforms.

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4. The Rise of the Reaction GIF and Image Macro

The visual of Kris Jenner with her camera, paired with the text "You're doing amazing, sweetie," became one of the most popular reaction GIFs and image macros online. It is universally used to express sarcastic encouragement, over-the-top support, or to playfully mock someone’s efforts—whether they are genuinely amazing or hilariously failing.

5. Kris Jenner’s Self-Aware Recreation

A key factor in the meme's longevity is Kris Jenner's own embrace of the catchphrase. At the 2018 Met Gala, she was famously photographed holding up her phone to take pictures of her daughter, Kim Kardashian, on the red carpet, a direct and intentional recreation of the original 2007 moment. This self-referential move proved that the family is keenly aware of its own cultural impact and knows how to feed the meme machine, keeping the content fresh and relevant.

6. The Quote’s Evolution in Pop Culture

The phrase has been used in countless contexts, from TikTok audio clips (often paired with other viral sounds featuring the family) to merchandise and even as makeup shade names in family cosmetic lines. It has become shorthand for the concept of the "supportive parent" in a highly competitive, image-focused world, often used ironically to comment on the ridiculousness of celebrity culture or the over-documentation of life.

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The Latest Update: The Trademark Battle for the Catchphrase

The most significant and recent development surrounding the famous phrase is Kris Jenner's move to legally claim ownership of it. This action highlights the commercial value of a simple, viral quote in the age of personal branding and intellectual property.

7. The Trademark Filing and Its Intent

Reports confirm that Kris Jenner filed trademark documents to secure the rights to "You're doing amazing, sweetie." The filing indicates her intention to use the phrase commercially on a wide range of products. The proposed list of goods is extensive, covering apparel and accessories.

• Targeted Products: Clothing items such as coats, dresses, footwear, headwear, jackets, jumpers, loungewear, scarves, and even baby clothes.
• Legal Implications: By attempting to secure the trademark, Jenner aims to prevent others from profiting off the quote, consolidating the phrase as a proprietary element of the Kardashian-Jenner brand. This is a classic business strategy for celebrities who coin or popularize catchphrases.
• Status (Late 2025): While the filing has been made, the process of securing a celebrity catchphrase trademark can be complex, often facing challenges regarding whether the phrase is unique enough to qualify. Regardless of the final outcome, the attempt itself confirms the phrase's immense and quantifiable commercial value in the global marketplace.

The enduring power of "You're doing amazing, sweetie" is a masterclass in modern celebrity branding. It started as an off-the-cuff moment in a reality show, evolved into a universally understood internet meme, and has now transitioned into a serious legal and commercial asset. For Kris Jenner, the "momager" who built an empire on capturing and monetizing every moment, this catchphrase is arguably the most perfect and profitable soundbite she has ever produced.