5 Fresh Facts About FUBU And Daymond John’s $450 Million Power Move In 2025

The iconic 'For Us, By Us' (FUBU) brand, co-founded by Shark Tank investor Daymond John, continues to prove that its legacy is far from over, with a massive new media venture and a fresh controversy dominating the headlines as of late 2024 and early 2025. What began as a simple hat company in Queens, New York, is now a multi-billion-dollar empire that is pivoting aggressively into the film and television industry, securing a colossal $450 million partnership that signals a major expansion beyond apparel.

This article dives deep into the latest, most current updates on Daymond John’s entrepreneurial journey and the FUBU brand's renewed relevance, including the astonishing estimated net worth of its founder, the full list of the ‘Founding Four’ partners, and the surprising drama surrounding a potential scripted series about the brand’s meteoric rise. We'll explore how the streetwear pioneer is leveraging his media presence to secure deals that will define the next chapter of the FUBU legacy.

Daymond John: Biography, Net Worth, and The Founding Four

Daymond Garfield John’s journey from working in the Hollis neighborhood of Queens, New York, to becoming a global business icon and a fixture on ABC's Shark Tank is a testament to his "Power of Broke" philosophy. His current estimated net worth for 2025 places him in the range of $350 million to $370 million, a figure built on the foundation of the FUBU empire and his extensive investment portfolio.

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Daymond Garfield John: Profile & Biography

• Full Name: Daymond Garfield John
• Born: February 23, 1969
• Birthplace: Brooklyn, New York, U.S.
• Hometown: Hollis, Queens, New York
• Known For: Founder and CEO of FUBU, Investor on Shark Tank, Author, Public Speaker
• Estimated Net Worth (2025): $350–$370 Million
• Notable Books: The Power of Broke, Rise and Grind, Powershift, The Brand Within

The Four Pillars of FUBU: The Original Founders

While Daymond John is the most public face of the brand, FUBU, which stands for "For Us, By Us," was a collective vision. The brand was co-founded in 1992 as a hat company by four partners who had the courage to go against the grain of the mainstream fashion industry.

The success of the brand, which at its peak was valued at over $6 billion in global sales, rests on the shoulders of these four entrepreneurs:

1. Daymond John: CEO and primary public figure.
2. J. Alexander Martin: A key fashion mogul and co-founder.
3. Keith Perrin: An accomplished entrepreneur and co-founder.
4. Carlton "Carl" Brown: The fourth co-founder, instrumental in the brand's early development.

The $450 Million FUBU Studios Play and New Collaborations

In a powerful demonstration that the FUBU brand is evolving beyond just apparel, the company’s media arm, FUBU Studios, has announced a monumental partnership that signals a major pivot into content creation. This move leverages the brand's cultural authority and Daymond John’s media profile to connect with a new generation.

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The Massive Pantheum Studios Deal

The most significant recent business development is the partnership between FUBU Studios and Pantheum Studios, a subsidiary of Euldora Financial. This deal is a massive three-year, 30-picture partnership valued at $450 million.

This massive investment is aimed at showcasing diverse voices and perspectives, pushing creative boundaries, and expanding the FUBU ethos—"For Us, By Us"—into film and television production. The partnership is a clear statement that FUBU is transitioning from a streetwear label to a full-fledged lifestyle and media conglomerate.

New Apparel Collaborations: Marvel and Haus of JR

While the focus is shifting to media, the core apparel brand remains active and relevant through strategic collaborations. These partnerships tap into both the nostalgia of the original generation and the potential of the next.

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• FUBU x Marvel: The brand released a limited-edition collaboration with Marvel, blending the iconic FUBU logo and aesthetic with the popular comic book universe. This move successfully targets the highly lucrative pop culture and superhero fandom markets.
• FUBU x Haus of JR: Demonstrating a focus on the future, the brand teamed up with Haus of JR for a special collection. Daymond John explicitly stated that this collaboration was designed for the new generation of children whose parents grew up on the original FUBU brand, ensuring the legacy continues.

The 'Unauthorized' FUBU TV Series: A Legacy on Screen Controversy

Amidst the positive news of massive deals and new collaborations, a surprising piece of news emerged that has generated significant buzz: a scripted television series about the rise of the FUBU brand is reportedly in the works. However, the project is marred by a public dispute with the brand's most recognizable co-founder.

Daymond John's Public Stance

Daymond John has publicly stated that the reported scripted series about FUBU is "unauthorized." He expressed surprise that the project was moving forward without his involvement, making it clear that he believes a true and authentic FUBU story cannot be told without his participation.

His statement, "It's not authorized. You can't have a FUBU story without Daymond John," highlights a potential internal disagreement regarding the narrative rights and the collective legacy of the brand.

The Core of the Dispute

The controversy stems from the fact that the FUBU brand was founded by four individuals, not one. While Daymond John is the CEO and the public face due to his Shark Tank fame, the other founders—J. Alexander Martin, Keith Perrin, and Carl Brown—also hold significant stakes and played crucial roles in the brand's $6 billion success. The production company, Radar Pictures, is reportedly partnering with For Us By Us Studios for the series, but the exact nature of the authorization is what remains disputed.

This public disagreement over the scripted series adds a layer of drama to the FUBU narrative, forcing a conversation about who owns the rights to tell the story of one of hip-hop's most influential fashion brands. It serves as a stark reminder that even a massive, decades-old business empire can still face internal friction over its public perception and legacy.

Daymond John’s Enduring Entrepreneurial Legacy in 2025

Daymond John's activities in 2025, from securing a $450 million media deal to headlining major conferences like the ACHIEVE Summit and The Event Planner Expo, solidify his status as a master entrepreneur and motivational speaker.

The FUBU brand, under the guidance of John and his co-founders, has proven its ability to pivot from a fashion staple of the 1990s and 2000s to a powerful media and entertainment entity. The shift to FUBU Studios, the targeted collaborations with brands like Marvel, and the public controversy over the TV series all point to a brand that is actively managing its legacy and relevance in the modern cultural landscape. The story of FUBU remains a powerful lesson in branding, collaboration, and the enduring strength of the "For Us, By Us" philosophy.