The Viral Phenomenon: 5 Shocking Ways Haliey Welch Turned 'Hawk Tuah' And 'Call Me A Good Boy' Into A $1 Million Business

The internet is a volatile place, and few stories capture its chaotic nature better than the rise of Haliey Welch. Known globally as the "Hawk Tuah Girl," her journey from a factory worker in a small Tennessee town to a viral sensation and controversial entrepreneur is one of the most compelling narratives of the 2024 digital landscape. Her fame exploded following a single, candid street interview in Nashville in June 2024, delivering a now-iconic, sexually explicit phrase that instantly became a global meme, spawning countless parodies, merchandise, and derivative phrases like the widely searched "call me a good boy." This article, updated for late 2024 and early 2025, dives into the full biography, the viral moment, and the shocking business ventures that followed.

The phrase "Hawk Tuah" itself, often misheard or misspelled, has become a cultural shorthand for unexpected viral fame, while the related meme "call me a good boy" represents the immediate and often explicit fan reaction and content creation that follows such a phenomenon. Haliey Welch has masterfully navigated this sudden spotlight, turning a fleeting moment into a multi-faceted business empire that includes apparel, a podcast, and even a foray into the volatile world of cryptocurrency.

Haliey Welch: Complete Biography and Profile

Haliey Welch, the woman behind the "Hawk Tuah" moniker, has a background that sharply contrasts with her current high-profile internet fame. Her story is a quintessential example of modern, overnight celebrity.

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• Full Name: Haliey Aliene Welch
• Famous As: Hawk Tuah Girl
• Date of Birth: July 13, 2002
• Age (as of 2024/2025): 22 years old
• Hometown/Origin: Belfast, Tennessee
• Pre-Fame Occupation: Factory worker (specifically, at a bedspring factory)
• Viral Date: June 2024
• Viral Location: Nashville, Tennessee
• Viral Content Creators: Tim & Dee TV
• Notable Achievements: Named to the 2025 TIME100 Creators List
• Current Ventures: Podcaster, Social Media Personality, Apparel Entrepreneur, Crypto Investor
• Education: Details regarding her formal education are generally kept private, though she is noted for her small-town roots and humble beginnings

The Anatomy of a Meme: From 'Spit on That Thang' to 'Call Me a Good Boy'

The "Hawk Tuah" phenomenon originated from a vox pop street interview conducted by the YouTube duo Tim & Dee TV in Nashville, Tennessee, in June 2024. When asked about a hypothetical situation involving a man who "gives you a little something," Haliey Welch delivered a response that was both raunchy and unforgettable.

The Original Quote and Context

Her exact, now-legendary phrase was a crass but catchy piece of advice: "You gotta hawk tuah, and then you spit on that thang!" The delivery, characterized by her distinct Southern accent and uninhibited confidence, immediately resonated across social media platforms like TikTok, Instagram, and YouTube. The phrase "spit on that thang" became the primary catchphrase, leading to millions of reaction videos, sound remixes, and parodies.

The Rise of the 'Call Me a Good Boy' Derivative

While Haliey Welch never uttered the words "call me a good boy" in the original viral clip, the phrase quickly became a popular, related LSI keyword and meme offshoot. This derivative phrase emerged as a common reaction or parody line used by creators in response to the explicit nature of the original quote. The "call me a good boy" meme is often used in fan edits, TikTok duets, and reaction videos, representing the submissive or eager partner in a hypothetical scenario following Welch's advice. It is a perfect example of how meme culture evolves and creates new, related entities that build on the original viral moment, driving massive search traffic for the combined keyword "hawk tuah call me a good boy".

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Monetizing the Moment: Haliey Welch's Viral Goldmine

Unlike many internet personalities whose fame fades after their "15 minutes," Haliey Welch demonstrated an almost immediate and aggressive strategy for monetization. Within two weeks of the video going viral, she quit her job at the bedspring factory on June 27, 2024, and began turning her meme status into a formidable business. Her entrepreneurial ventures highlight the modern blueprint for converting internet notoriety into long-term financial success.

1. Apparel and Merchandise Empire: Welch partnered with Tennessee-based apparel company Fathead Threads to launch a line of merchandise featuring her catchphrases. This venture was an immediate success, reportedly selling over $65,000 worth of merchandise in the first month alone, demonstrating the strong consumer demand for tangible pieces of meme culture.
2. Podcasting and Media Appearances: Haliey Welch launched her own podcast, "Talk Tuah with Haliey Welch," which she later relaunched to maintain momentum and provide a platform for her personal stories and commentary. She also secured coveted appearances on major platforms, including a highly anticipated interview on the popular "Call Her Daddy" podcast, further cementing her status in mainstream media.
3. Cryptocurrency Launch and Controversy: In a move that shocked many, Welch launched her own cryptocurrency coin, the "Hawk Tuah Girl Crypto Coin," in December 2024. This venture was met with significant controversy and criticism, as the crypto world is notorious for its volatility and the potential for "pump-and-dump" schemes. While an ambitious move to stay relevant, it highlighted the risks associated with translating fleeting internet fame into serious financial markets.
4. Social Media Brand Partnerships: Leveraging her massive following on platforms like TikTok and Instagram, Welch has engaged in numerous brand deals and sponsored content. Her unique, unpolished persona makes her an attractive, albeit controversial, figure for brands looking to tap into a massive, highly engaged Millennial and Gen Z audience.
5. Inclusion on the TIME100 Creators List: Perhaps the most significant validation of her cultural impact came with her inclusion on the 2025 TIME100 Creators List. This recognition placed her alongside established artists and digital pioneers, officially recognizing the "Hawk Tuah" moment as a defining cultural milestone of the year, providing undeniable topical authority to her personal brand.

The story of Haliey Welch—the "Hawk Tuah Girl"—is a modern fable of the digital age. It's a reminder that in the era of short-form video and instant virality, a single, unscripted moment can catapult an ordinary person from a factory floor in Belfast, Tennessee, to a global media figure with a personal brand valued in the millions. Entities like Tim & Dee TV, Fathead Threads, the "spit on that thang" quote, and the cultural offshoots like "call me a good boy" are all now indelibly linked to one of the most unexpected and profitable viral moments in recent memory.