The 7 Most Popular Bath & Body Works Scents Of 2025 (And The Retired Favorites You Can Still Find)

Every year, the fragrance landscape at Bath & Body Works shifts, but a core group of iconic scents consistently proves their staying power, dominating the best-seller lists well into 2025. This year’s rankings show a clear preference for a mix of celebratory, fruity-gourmand blends and sophisticated, deep amber profiles, solidifying these fragrances as the most popular choices for body care, candles, and home ambiance. This guide dives deep into the top-selling scents of today, detailing the exact fragrance notes that make them irresistible and providing an essential update on the newest releases and coveted retired classics.

The secret to Bath & Body Works' enduring popularity lies in its ability to blend nostalgic comfort with fresh, trend-forward entities. As of late 2024 and early 2025, the demand for complex, layered scents has never been higher, pushing classics like Japanese Cherry Blossom to maintain its status while newer, bolder fragrances like Into the Night climb the ranks as modern staples. Whether you’re a long-time collector or a new shopper, understanding these top fragrances is key to curating your ultimate scent collection.

The Top 7 Best-Selling Bath & Body Works Scents of 2025

These fragrances represent the absolute peak of popularity, consistently ranking as the best-selling body care and home scents year after year. They are the essential cornerstones of any Bath & Body Works haul, recognized globally for their distinct and powerful scent profiles.

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1. A Thousand Wishes

This scent is often cited as one of the best-selling body care fragrances year-to-date, embodying celebration and femininity. It’s a modern classic that manages to be both sweet and sparkling, making it perfect for everyday wear or a special occasion.

• Fragrance Profile: Celebratory, Sparkling, Sweet.
• Key Notes & Entities: Pink Prosecco, Quince, Peonies, Gilded Amber, Star Fruit, Amaretto Crème.
• Why It's Popular: Its bright, bubbly opening from the Pink Prosecco combined with the soft floral heart of Peonies creates an uplifting and universally appealing aroma that performs beautifully across all product lines.

2. Japanese Cherry Blossom

Japanese Cherry Blossom holds the title of the #1 requested scent in stores, proving its status as a timeless, iconic favorite. It is perhaps the most recognized and nostalgic fragrance in the entire Bath & Body Works catalog, known for its elegant floral and woody blend.

• Fragrance Profile: Classic, Elegant, Floral-Woody.
• Key Notes & Entities: Japanese Cherry Blossom, Asian Pear, Fresh Mimosa Petals, White Jasmine, Blushing Sandalwood, Plum, Apple.
• Why It's Popular: The balance between the delicate Cherry Blossom and the grounding Sandalwood gives it a sophisticated, clean finish that appeals to all ages.

3. Champagne Toast

A true party in a bottle, Champagne Toast is a perennial top fragrance, loved for its effervescent, fruity-gourmand character. It’s a scent built for joy and is especially popular in the 3-wick candle and wallflower formats.

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• Fragrance Profile: Bubbly, Fruity, Celebratory.
• Key Notes & Entities: Bubbly Champagne, Sparkling Berries, Juicy Tangerine, Nectarine, Passionfruit, Black Currant, Hibiscus, Sugar, Vanilla, Musk, Plum Tree.
• Why It's Popular: The vibrant pop of Tangerine and Sparkling Berries makes it an instant mood-booster, delivering a strong, room-filling scent throw in home products.

4. Into the Night

For those who prefer a deeper, more sensual fragrance, Into the Night has become the modern equivalent of a luxurious evening perfume. It is a top fragrance known for its dark, alluring, and feminine complexity.

• Fragrance Profile: Alluring, Dark, Warm Amber.
• Key Notes & Entities: Raspberry Noir, Amber Crystals, Velvety Rose Petals, Creamy Patchouli, Mocha Musk, Dark Berries, Midnight Jasmine, Rich Amber.
• Why It's Popular: The blend of Raspberry Noir and Amber Crystals creates a sophisticated, warm, and slightly mysterious scent that feels expensive and long-lasting.

5. Mahogany Teakwood

Mahogany Teakwood is the undisputed king of the masculine/unisex category and is one of the most popular home fragrances. Its deep, woodsy profile is often described as the perfect "flannel" or "borrowed cologne" scent, making it a favorite for both men and women.

• Fragrance Profile: Rich, Woodsy, Masculine.
• Key Notes & Entities: Rich Mahogany, Black Teakwood, Dark Oak, Frosted Lavender, Cedarwood.
• Why It's Popular: The intense concentration of Mahogany and Black Teakwood offers a strong, comforting, and clean wood scent that is highly versatile.

6. Eucalyptus Spearmint (Stress Relief)

From the beloved Aromatherapy line, Eucalyptus Spearmint remains a top fragrance due to its functional, therapeutic benefits. It is the go-to choice for relaxation and is particularly popular in body wash, bubble bath, and 3-wick candle formats for home spas.

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• Fragrance Profile: Minty, Herbal, Calming.
• Key Notes & Entities: Eucalyptus Oil (clears the mind) and Spearmint Oil (soothes and uplifts).
• Why It's Popular: The pure essential oil blend of Eucalyptus and Spearmint provides a powerful, natural aroma known for its stress-relieving and mind-clearing properties.

7. Gingham

Gingham has cemented its place as a modern signature scent, representing a bright, happy, and optimistic fragrance. It is a fresh, clean floral that is an excellent alternative to heavier, sweeter scents.

• Fragrance Profile: Fresh, Bright, Happy Floral.
• Key Notes & Entities: Bright Freesia, Sweet Clementine, Soft Violet Petals, Blue Freesia, Peach Nectar, Clean Cotton.
• Why It's Popular: It’s a clean and crisp scent that is incredibly versatile, making it the perfect "everyday" fragrance that feels polished and classic.

The Most Sought-After Men’s Fragrances in 2025

The Bath & Body Works Men's Shop continues to expand, with several colognes and body care lines gaining massive popularity. These scents often feature deep, woodsy, and aromatic notes, perfect for a strong, modern masculine profile.

The Top 5 Men's Scents:

• Mahogany Teakwood: The reigning champion, with rich Mahogany and Black Teakwood notes.
• Noir: A classic, safe gift that always works, blending black cardamom, smoked vanilla, and a hint of musk.
• Ocean: A crisp, clean blend perfect for summer, featuring Cypress, Vetiver, and coastal air.
• Whiskey Reserve: A newer, sophisticated favorite with notes of crisp apple, single malt whiskey, and oak.
• Distiller's Gin: A unique, aromatic scent with notes of sparkling gin, tonic water, and juniper.

The Cult of the Discontinued: Retired Scents to Hunt For

A significant part of the Bath & Body Works community is dedicated to tracking down beloved fragrances that have been "retired" from the main collection. While some make a brief return during the semi-annual sale (SAS) or special collections, many are only available through resellers or the "Retired Fragrances" section online.

The obsession with these discontinued scents often stems from nostalgia and the unique complexity of their fragrance compositions. If you find any of these, consider them rare gems:

• Forever Red: Highly sought after for its rich blend of Pomegranate, Red Peony, and Vanilla Rum.
• Dark Kiss: A deeply romantic, mysterious scent featuring Black Raspberry, Incense, and Burgundy Rose.
• Twilight Woods: A comforting, woodsy-gourmand mix of Apricot Nectar, Mimosa Petals, and Tuscan Cypress.
• Be Enchanted: A sweet, fruity-floral favorite with Iced Pomegranate, Sugared Musks, and Passionfruit.
• Sun-Ripened Raspberry: A highly nostalgic, pure fruity scent that fans consistently demand to return.
• Bonfire Bash: A seasonal favorite that occasionally returns, known for its smoky, sweet notes of Vanilla Bean, Cashmere Woods, and Smoked Vanilla.

The thrill of finding a retired scent like Bali Mango or Pink Chiffon is a core part of the Bath & Body Works collector experience. These fragrances carry a powerful sense of memory and are often worth the extra effort to acquire.

New & Trending Scents to Watch in Late 2025

Bath & Body Works is constantly innovating, and the late 2024 to early 2025 lineup introduced several new fragrances that are quickly gaining traction. These new entities often reflect current trends toward more sophisticated, designer-inspired aromas.

• Inner Angel: Part of the Fall 2025 Everyday Luxury collection, focusing on a more refined, luxurious profile.
• Mediterranean Mirage: A fresh, exotic scent that taps into the desire for travel-inspired, aquatic-floral blends.
• Après All Day: A cozy, winter-themed scent inspired by the glamour of ski season, blending fresh, floral, and icy notes.
• Snowday: A seasonal candle favorite from the 2025 Candle Day lineup, often featuring crisp, fresh air, and winter greenery notes.

Whether you gravitate toward the classic elegance of Japanese Cherry Blossom, the celebratory sparkle of Champagne Toast, or the deep, comforting woods of Mahogany Teakwood, the 2025 best-seller list offers a powerful, diverse range of scents. The sheer volume of high-quality fragrances ensures that every shopper can find their perfect signature scent, making Bath & Body Works a true powerhouse in the world of accessible fragrance and home ambiance.