The Ultimate Guide To RCC Value Day: How To Get $5.99 Tickets And Half-Price Popcorn Every Week

The "RCC Value Day" is one of the most significant, yet often misunderstood, weekly discounts available to moviegoers across the United States. As of December 18, 2025, this promotional day is a cornerstone of the Regal Crown Club (RCC) loyalty program, offering members substantial savings on both admission and concessions. This detailed guide breaks down exactly what RCC Value Day is, how it works, and the simple steps you can take to maximize your savings every Tuesday at Regal Cinemas.

The core intention behind the Regal Crown Club Value Day is to drive traffic on a typically slower weekday while rewarding loyal customers. It transforms Tuesday into a must-attend cinema event, giving members access to ticket prices that are often comparable to matinee showings, alongside a major discount on one of the most popular movie snacks: popcorn.

Understanding Regal Crown Club (RCC) and Its Tiers

To fully leverage the benefits of RCC Value Day, you must first be a member of the Regal Crown Club. The "RCC" in the promotion name stands for this free-to-join loyalty program. The club is Regal's way of rewarding frequent visitors with credits, discounts, and exclusive offers.

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Regal Crown Club Membership Details

Joining the Regal Crown Club is completely free and can be done easily through the Regal mobile app or on their official website. Once you are a member, you begin earning credits for every dollar spent on tickets and concessions. These credits can then be redeemed for rewards like free popcorn, soft drinks, or even free movie tickets from the Regal Rewards Center.

• Entry Requirement: Free to join.
• Primary Benefit: Earn credits on purchases to redeem for rewards.
• Exclusive Access: Unlock access to the weekly RCC Value Day promotion.

The Three Tiers of the Crown Club

The Regal Crown Club features a tiered system that rewards members based on their annual visits, encouraging greater loyalty and offering bonus credits as you move up.

• Emerald Tier: Achieved after 6 or more visits per year. Members receive 250 bonus credits.
• Ruby Tier: Achieved after 10 or more visits per year. Members receive 500 bonus credits.
• Diamond Tier: The highest tier, achieved after 20 or more visits per year. Members receive 1,000 bonus credits.

While the Value Day discount is available to all Crown Club members, reaching a higher tier means you accumulate rewards credits faster, further enhancing the overall value of your cinema experience.

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What is RCC Value Day and How Does it Work?

The Regal Crown Club Value Day is a weekly promotion that takes place every Tuesday at participating Regal Cinemas locations. It is the single best day of the week for a standard movie outing due to the combined savings on admission and snacks.

1. Discounted Movie Tickets

The most immediate benefit is the heavily discounted movie ticket price. The exact price for the Value Day ticket varies slightly depending on the theater's location and tier, but it is consistently one of the cheapest tickets available all week.

• Typical Price Range: Tickets are often priced at $7.99 or less, with some locations offering prices as low as $5.99.
• Eligibility: Only Regal Crown Club members are eligible for this discounted price.
• Format Restriction: The Value Day price applies to standard 2D format movies.

2. The Half-Price Popcorn Offer

For many members, the concession discount is the true highlight of the RCC Value Day. Every Tuesday, Regal Crown Club members can enjoy a massive 50% off all popcorn purchases.

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Considering the typical cost of cinema concessions, this half-price popcorn deal represents a significant saving, especially for groups or families. This discount is automatically applied when the member uses their Crown Club card or account at the concession stand on a Tuesday.

Navigating Premium Formats and Surcharges

A common question among movie enthusiasts is whether the Value Day discount extends to premium movie formats like IMAX, RPX, 4DX, or ScreenX. The short answer is yes, but with a critical caveat involving surcharges.

The Premium Format Rule

The discounted Value Day price is a reduction on the standard base admission ticket. If you choose to see a movie in a premium format, you will pay the Value Day base ticket price plus the full premium format upcharge.

For example, if a standard ticket is normally $15 and the IMAX upcharge is $7, the full price is $22. On RCC Value Day, if the discounted ticket is $7, you will pay $7 (Value Day Price) + $7 (IMAX Upcharge) for a total of $14. While you still save money compared to a regular-priced ticket, the savings are only on the base admission price, not the premium format fee.

Key Entities and Formats:

• Premium Formats: IMAX, RPX (Regal Premium Experience), 4DX, ScreenX.
• Surcharge: The additional fee applied for viewing a movie in a premium format.
• Standard Format: The default 2D viewing experience where the full Value Day discount applies.

RCC Value Day vs. Regal Unlimited Subscription

Regal also offers a paid subscription service, Regal Unlimited, which is considered a higher tier of the Regal Crown Club. Understanding the difference between the free RCC Value Day and the paid Regal Unlimited plan is crucial for maximizing your savings.

Regal Unlimited Benefits

Regal Unlimited is an all-you-can-watch subscription that allows members to see an unlimited number of standard format movies for a fixed monthly fee (with various tier prices based on theater access).

For Regal Unlimited subscribers, the Value Day ticket price is irrelevant, as their standard ticket is essentially $0. However, Regal Unlimited subscribers still benefit from the Value Day promotion in two key ways:

1. Concession Discount: Unlimited members still receive the 50% off popcorn deal on Tuesdays.
2. Guest Tickets: If an Unlimited member is purchasing a ticket for a friend or family member who is a standard Crown Club member (or just wants a cheap ticket), the Value Day price can be used for that guest's admission.

The choice between relying on the free RCC Value Day or upgrading to Regal Unlimited depends entirely on your viewing frequency. If you see one or two movies a month, the Value Day is the perfect solution. If you see three or more, the Unlimited subscription is likely more cost-effective.

Tips for Maximizing Your Value Day Experience

To ensure you get the absolute best deal and experience on a Tuesday, follow these expert tips:

1. Check Local Pricing: Always check the Regal app or website for your specific theater. Value Day prices are location-dependent, so confirm your local rate ($5.99, $6.50, $7.99, etc.) before you go.
2. Buy Tickets in Advance: Value Day is popular. Secure your seat by purchasing your discounted ticket online or via the app. You must be logged into your Regal Crown Club account and specifically select the "RCC Value Day" ticket type.
3. Double Dip on Popcorn: If you are a fan of popcorn, Tuesday is the day to buy the largest size, as the 50% discount applies to the total popcorn purchase.
4. Combine with Other Deals: Look for opportunities to use your accumulated Regal Rewards credits on drinks or candy on the same day to compound your savings, although the candy discount is typically reserved for Mondays (25% off).

In summary, the RCC Value Day is a powerful, ongoing promotion that transforms Tuesday into the best day of the week for budget-conscious movie lovers. By simply joining the free Regal Crown Club, you unlock access to heavily discounted tickets and half-price popcorn, making a trip to the cinema an affordable weekly treat.