5 Shocking Updates On Who Is Alix Earle: Net Worth, New Boyfriend, And Post-Breakup Career In 2025

The digital landscape's reigning "It Girl," Alix Earle, continues to dominate headlines in late 2025, transitioning from a viral college student to a full-fledged media mogul. Her unfiltered "Get Ready With Me" (GRWM) videos on TikTok, which first captured the world's attention, have evolved into a multi-million-dollar empire that includes major brand partnerships, a successful podcast, and a surprising turn on prime-time television. The most recent and compelling updates, however, revolve around her highly public personal life, including a major relationship shift that has fans buzzing about her next chapter.

As of December 2025, Earle has firmly cemented her status as one of the world's most influential digital creators, a position validated by her inclusion on the prestigious Forbes Top Creators list. This article dives into the most current and essential information about the social media sensation, covering everything from her estimated $20 million net worth to the details of her life post-graduation from the University of Miami.

Alix Earle: Full Biography and Profile Overview

Alix Ashley Earle is an American social media personality and content creator known for her candid and relatable lifestyle, beauty, and fashion content. Her rise to fame, often referred to as the "Alix Earle Effect," began during her time as a student at the University of Miami.

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• Full Name: Alix Ashley Earle
• Date of Birth: December 16, 2000
• Age (as of Dec 2025): 25
• Birthplace: Monmouth County, New Jersey, U.S.
• Parents: Thomas "TJ" Earle (Father, construction executive) and Alisa Maniaci (Mother). Her stepmother is Ashley Dupré.
• Siblings: Has a full sister, Ashtin, and several half-siblings.
• Alma Mater: University of Miami (Patti and Allan Herbert Business School)
• Claim to Fame: Viral "Get Ready With Me" (GRWM) videos on TikTok.
• Estimated Net Worth (2025): $20 Million

The $20 Million Empire: Net Worth, Brand Deals, and Forbes Recognition

Alix Earle's financial success in 2025 is staggering, with her net worth widely estimated to be around $20 million. This figure is a testament to the immense power of her influence, which she has successfully monetized through strategic brand partnerships and her burgeoning media ventures.

Her primary source of income stems from sponsored content and endorsement deals. Brands are eager to tap into the "Alix Earle Effect," which sees products featured in her videos—from high-end skincare to affordable drugstore makeup—sell out almost instantly. Key LSI entities associated with her brand deals include:

• Viral Products: Drunk Elephant D-Bronzi Drops, Tower 28 Beauty, Mac Strobe Cream, and Saie Glowy Super Gel are just a few products that have achieved viral status thanks to her GRWM routines.
• Major Endorsements: She has secured lucrative deals with major companies in the beauty, fashion, and lifestyle sectors, solidifying her status as a top-tier influencer.
• Forbes Recognition: Her business acumen was officially recognized when she was ranked #32 on Forbes' 2025 Top Creators list, placing her among the highest-earning and most impactful digital stars globally.

Earle's transition from a college student sharing her life to a strategic businesswoman is highlighted by her post-graduation moves, including establishing "The Alix Earle Scholarship" at the University of Miami to help future students in the business school.

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Recent Personal Life Shocks: Breakup, DWTS, and SI Swimsuit

The year 2025 has been a whirlwind of personal and professional milestones for Alix Earle, marked by a high-profile breakup and a surprising turn as a reality TV star and model. This candidness about her life is what keeps her audience engaged, following her motto of being a "hot mess."

The Braxton Berrios Breakup

The biggest news in her personal life is her recent and public breakup with NFL wide receiver Braxton Berrios, who plays for the Houston Texans. The couple, who first met in February 2023 and publicly confirmed their relationship in late 2023, ended their relationship in late 2025. Earle has been characteristically open about the split, sharing updates with her followers and discussing the emotional toll on her podcast, further cementing her relatable persona as the newly-single "It Girl."

Dancing With The Stars and Sports Illustrated

Earle surprised many by joining the cast of *Dancing With The Stars* Season 34, where she ultimately finished as the first runner-up. This move broadened her appeal beyond the digital sphere, showcasing her competitive side and work ethic to a mainstream audience. Simultaneously, she made a splash in the fashion world, risking a "too-small bikini top" in a steamy feature for the *Sports Illustrated* Swimsuit issue, further diversifying her brand portfolio.

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The Success of the 'Hot Mess' Podcast and Future Plans

Beyond her social media content, Alix Earle has successfully launched and grown her own podcast, "Hot Mess with Alix Earle." Launched in September 2023, the podcast provides a deeper, more long-form look into her life, covering the "deeply relative tribulations" of her charmed but chaotic upper-class life. The title "Hot Mess" perfectly encapsulates her brand—an acknowledgment of her imperfections and a commitment to transparency.

The podcast has been a massive success, allowing her to tell her "own story" in her own words, often giving behind-the-scenes reflections on viral moments and major life events, including her recent breakup. The venture has proven her ability to move beyond short-form video and build a sustainable, multi-platform media career.

Now a University of Miami alumna, Earle's "big plans" post-graduation involve fully focusing on her media empire. Her career is no longer tied to her college experience, allowing her to travel more, pursue larger-scale television and modeling opportunities, and expand her podcast into new seasons and formats. Her journey is a blueprint for the modern influencer, proving that authenticity and strategic business moves can turn viral fame into lasting celebrity.