The A-List Powerhouses: 15+ Famous Figures Sponsoring Samsung In 2024

The world of brand endorsements is constantly shifting, and as of December 2025, Samsung Electronics continues its aggressive, star-studded marketing strategy by enlisting a diverse roster of A-list celebrities, top-tier athletes, and influential digital creators. This year, the focus has been on two major pillars: the launch of its AI-powered Galaxy S24 and Z Flip6 series, and its massive sponsorship of the Paris 2024 Olympic and Paralympic Games, bringing a fresh wave of global ambassadors to the forefront. The strategy is clear: connect the brand’s cutting-edge technology with figures who embody innovation, style, and peak performance, ensuring the Samsung Galaxy ecosystem remains relevant across all demographics and global markets.

Samsung’s 2024 campaign is not just about celebrity faces; it’s a strategic move to position its products—from foldable phones to smart TVs—at the intersection of culture, sport, and art. By leveraging high-profile stars like Sydney Sweeney and RM of BTS, alongside a massive Olympic team, the company is ensuring maximum visibility and topical authority for its latest innovations, particularly the groundbreaking features of Galaxy AI and the sleek design of the Z Flip series.

The Global Roster: Samsung’s 2024 Celebrity and Athlete Ambassadors

Samsung has adopted a multi-faceted endorsement approach, signing global stars for specific product lines and regional influencers to boost local market presence. Here is a breakdown of the most prominent figures currently associated with the brand, focusing on their 2024 campaigns.

• 5 Shocking Facts About Anna Congdon Penn State Sweetheart To Nfl Fiances Social Media Firestorm Cc90e

Hollywood and K-Pop Icons Driving Product Launches

• RM (Kim Namjoon) of BTS: In a move that highlights Samsung’s commitment to the intersection of technology and art, RM, the leader of the global pop sensation BTS, was named the official global ambassador for Samsung Art TV. This partnership, announced in 2024, leverages RM's status as a respected art enthusiast and collector to promote Samsung's Frame and Serif TV lines, positioning them as pieces of digital art and home décor.
• Sydney Sweeney: The American actress, known for her roles in *Euphoria* and *Anyone But You*, has become the face of the Samsung Galaxy Z Flip series. Sweeney has been a prominent ambassador for the foldable line since the Z Flip5 and was a key figure at the July 2024 Unpacked event, promoting the launch of the new Galaxy Z Flip6. Her partnership targets a younger, style-conscious audience, emphasizing the phone’s compact design and fashion appeal.
• Marc Márquez: The multiple-time MotoGP World Champion was a high-profile ambassador for the launch of the Galaxy S24 series in Spain. His endorsement tied the new flagship phone to themes of high performance, precision, and the cutting-edge technology behind the new Galaxy AI features.
• Sandra Barneda: A popular Spanish television presenter, Barneda joined Márquez as a key ambassador for the Galaxy S24 launch, helping to promote the device's enhanced camera and AI capabilities to a broad Spanish-speaking audience.
• Bernadya and Zack Tabudlo: These prominent singers have been engaged in brand endorsements, demonstrating Samsung’s focus on using regional music stars to connect with local fan bases and drive sales in specific markets.
• Mia Regan: The British model and influencer joined the roster in June 2024, further solidifying Samsung’s push into the fashion and lifestyle influencer space to promote its sleek, design-forward products.

Team Samsung Galaxy: Open Always Wins at Paris 2024

The largest and most strategically diverse group of ambassadors for 2024 is "Team Samsung Galaxy," a roster of over 25 Olympians and Paralympians chosen to represent the brand during the Paris 2024 Olympic and Paralympic Games. This campaign, centered on the narrative "Open Always Wins," uses the athletes' stories of openness and resilience to connect with a global audience. The athletes primarily promote the Galaxy S24 Ultra and the Galaxy Z Flip6, showcasing how the devices' AI and connectivity features aid in their training and personal lives.

Key members of the Team Samsung Galaxy roster include:

• Sky Brown (UK): Skateboarding sensation and one of the youngest athletes on the team.
• Jagger Eaton (USA): Olympic medalist in Skateboarding.
• Johanne Defay (France): Professional Surfer.
• Ugo Didier (France): Para Swimmer.
• Madison de Rozario (Australia): Highly decorated Paralympian.
• Jack Robinson (Australia): Professional Surfer.
• Se-young An (Republic of Korea): Top-ranked Badminton player.
• Yu-bin Shin (Republic of Korea): Table Tennis star.

The Evolving Endorsement Strategy: AI and Digital Culture

Samsung’s 2024 strategy goes beyond traditional celebrity endorsements by embracing digital culture and advanced technology, signaling a shift in how major brands connect with consumers. This forward-thinking approach ensures that Samsung remains at the cutting edge of digital marketing and topical authority.

• The One Where They Tanked Jokes 15 Shocking New Secrets From The Friends Tv Show Behind The Scenes G9zdh

The Rise of the Virtual Ambassador

A unique and highly strategic figure in Samsung’s 2024 campaign is SAM, the company’s virtual influencer. SAM has been positioned as the official ambassador for Galaxy AI, the core feature of the Galaxy S24 series. By using a virtual persona, Samsung can embody the futuristic and digital nature of its artificial intelligence technology in a way that a human celebrity cannot, making AI concepts more relatable and accessible to a mass audience. SAM’s presence at major events like the Galaxy Unpacked 2024 confirms the importance of digital ambassadors in the brand’s future.

Creative Collaborations and #TeamGalaxy Influencers

To appeal to the creative community, Samsung frequently partners with artists and content creators on special edition products and digital campaigns. For the Galaxy S24 launch, Samsung collaborated with three prominent European artists to design expressive phone cases:

• Ricardo Cavolo (Spain)
• Steven Wilson (UK)
• Yeye Weller (Germany)

These collaborations are a powerful way to integrate art and personal expression with technology, targeting consumers who view their mobile devices as a form of personal style.

• The Unseen Story Jessica Simpsons Battle For Privacy And Body Image In A Digital Age Mlvqa

Additionally, the broader #TeamGalaxy program includes a diverse group of content creators and digital influencers who focus on showcasing the practical, everyday use of Samsung devices. Notable among these is Jaden Smith, who has participated in major brand events, helping to expand the brand's reach into youth culture and digital storytelling.

Why Samsung Invests Heavily in Star Power

Samsung's massive investment in "figuras famosas" is a calculated business strategy designed to achieve several critical marketing objectives in a highly competitive global market:

1. Instant Credibility and Aspiration: Associating products like the Galaxy Z Flip6 with a stylish Hollywood star like Sydney Sweeney instantly elevates the phone’s status from a mere gadget to a desirable fashion accessory. Similarly, linking the Galaxy S24 Ultra to the precision of a champion like Marc Márquez reinforces the product’s image as a high-performance tool.

2. Global Market Penetration: By selecting ambassadors like RM of BTS, who has a colossal, dedicated global fanbase, Samsung can achieve unparalleled reach into key Asian and Western markets simultaneously. The Olympic team strategy provides hyperlocal relevance across dozens of countries while maintaining a unified global message ("Open Always Wins").

3. Differentiation in a Crowded Field: In the smartphone market, where hardware specifications often converge, the emotional connection provided by a celebrity or athlete can be the crucial differentiator. The endorsements help Samsung tell a compelling story about its brand values—whether it’s innovation, artistic expression, or competitive spirit—that resonates deeper than a list of technical features.

This extensive and varied lineup of famous figures—from global pop icons and Hollywood actresses to Olympic heroes and digital artists—underscores Samsung’s commitment to not only leading in technology but also dominating the cultural conversation in 2024 and beyond.