The 12 Most Talked-About Blake Lively 'It Ends With Us' Outfits: On-Screen Controversy Vs. Floral Press Tour Triumph

The fashion conversation surrounding Blake Lively's portrayal of Lily Bloom in the *It Ends With Us* movie has been one of the most intense of 2024. The film, based on the record-breaking Colleen Hoover novel, has sparked a massive debate among fans and fashion critics alike, not just for its emotional plot but for the deeply polarizing costume choices seen on screen. This article, updated for the current date of December 18, 2025, dives into the full story: the controversial on-set wardrobe, the specific brands worn, and the stunning "method dressing" looks Lively used to promote the film. The unique and much-discussed wardrobe is largely due to Lively's decision to self-style her character, stepping into the role of costume designer. This choice resulted in a collection of outfits that are distinctly "Blake Lively" but which many argue failed to capture the essence of Lily Bloom, a florist from a complicated past. The resulting "Lily Core" aesthetic is a fascinating case study in celebrity influence and costume design, featuring high-end luxury pieces mixed with rugged workwear.

Blake Lively: Full Profile and Biography

Blake Ellender Brown, known professionally as Blake Lively, is an American actress, director, and entrepreneur who has established herself as a fashion icon and one of Hollywood's most recognizable stars.

• Full Name: Blake Ellender Brown
• Date of Birth: August 25, 1987
• Place of Birth: Los Angeles, California, U.S.
• Occupation: Actress, Director, Producer, Entrepreneur (Founder of Betty Buzz)
• Spouse: Ryan Reynolds (m. 2012)
• Key Roles: Serena van der Woodsen in *Gossip Girl* (2007–2012), Bridget Vreeland in *The Sisterhood of the Traveling Pants* (2005), Adaline Bowman in *The Age of Adaline* (2015), and Lily Bloom in *It Ends With Us* (2024).
• Notable Fact: Lively is famously known for styling herself for most of her public appearances and red carpets, a practice she extended to her character's wardrobe in *It Ends With Us*.

The On-Screen Controversy: Lily Bloom’s Carhartt-Heavy Wardrobe

The most significant point of contention for Lily Bloom's on-screen fashion was the heavy reliance on rugged, oversized, and luxury-mixed workwear, which many fans felt contradicted the character's description as a young, struggling florist. The aesthetic was quickly dubbed "Lily Core" by some, while others criticized it as a major costume design misstep.

1. The Ubiquitous Carhartt Coveralls and Jackets

No item caused more of a stir than the copious use of Carhartt apparel. Lily Bloom is seen wearing a significant number of oversized Carhartt jackets and even coveralls, most notably in the opening scene where she first encounters Ryle Kincaid on a rooftop.

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• Key Entities: Carhartt, Oversized Jackets, Workwear.
• The Intent: Lively's choice was likely meant to reflect Lily's hands-on job as a florist and her practical, down-to-earth nature.
• The Criticism: Critics argued the pieces looked too expensive, too stylized, and too large, making the character appear more like a wealthy celebrity playing dress-up than a small-business owner.

2. High-End Accessories: Bottega Veneta and Gucci

The confusion over Lily’s economic status was amplified by her choice of luxury accessories. Despite the rugged outer layers, her accessories were decidedly high-fashion.

• Bottega Veneta Brown Suede Lug Chelsea Boots: A clear example of the high-low mix, these expensive designer boots added a polished, almost street-style element to her practical outfits.
• Gucci Leather Bag: Lily was also seen carrying a Gucci leather bag, further blurring the lines between the character's supposed financial reality and her chosen wardrobe.
• The Takeaway: These choices highlight the challenge of self-styling, where the actress's personal preference for luxury brands seemingly overshadowed the character's narrative context.

3. The Vintage Green Camo Jacket

Another frequently photographed piece was a vintage-style green camo jacket, often paired with the Bottega boots. This piece, while aesthetically pleasing, reinforced the "fashion-forward" rather than "character-appropriate" critique.

Method Dressing Mastery: Blake Lively’s Floral Press Tour Looks

In stark contrast to the divisive on-screen outfits, Blake Lively’s fashion choices for the *It Ends With Us* press tour were universally hailed as a masterclass in "method dressing." The actress fully embraced her character's profession as a florist, Lily Bloom, by wearing nearly all floral-themed ensembles for every major event leading up to and following the August 9, 2024, release date.

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4. The Vintage Versace NYC Premiere Gown

For the New York City premiere, Lively delivered a show-stopping moment in a vintage Versace dress. The gown was a testament to her commitment to the floral theme, featuring intricate detailing that looked like a blooming bouquet.

• Key Entities: Vintage Versace, NYC Premiere, Floral Gown.
• Impact: This look solidified her press tour as a cohesive, thematic fashion narrative, a powerful tool for promoting the Colleen Hoover adaptation.

5. The Cinq à Sept Rose-Embellished Denim Suit

Kicking off the press tour, Lively wore a sophisticated yet playful denim suit set by Cinq à Sept. The outfit was adorned with embellished roses, a subtle but clear nod to the flower shop owner.

• Style Note: This look was a more toned-down, accessible take on the floral theme, showcasing the versatility of her "Lily Core" press style.

6. The Plunging Corset Dress with Christian Louboutin Pumps

During one of her appearances, Lively paired a plunging corset dress with over ten emeralds, but the real showstopper was her quirky footwear: Christian Louboutin pumps. These shoes featured crystal straps and velvet accents, proving her commitment to combining high-fashion with thematic elements.

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• Key Entities: Corset Dress, Emeralds, Christian Louboutin.
• Thematic Link: The rich colors and dramatic silhouette suggested a "night bloom" or a more formal, vibrant interpretation of her character's aesthetic.

7. The Ruby Red Bustier and Feather Outfits

Lively also experimented with dramatic textures, stepping out in a ruby red bustier dress that was perfect for a holiday party aesthetic. On another occasion, her penchant for feathers returned, giving a festive, light-as-air quality to her press tour style.

Fashion Psychology and the ‘Lily Core’ Aesthetic

The "Lily Core" wardrobe in *It Ends With Us* provides a fascinating discussion point on the psychology of costume design. Costume designers often use clothing to tell a story about a character's emotional state, background, and arc.

The criticism of Lily Bloom’s outfits—that they were "deeply and puzzlingly unserious" given the film's heavy themes of domestic abuse and trauma—stems from this principle.

• The Disconnect: While the film tackles emotionally wrenching subjects, the brightly colored, trend-driven, and high-end nature of the on-screen wardrobe created a visual disconnect for many viewers familiar with the book's tone.
• The Intent vs. Execution: Lively's intention was to make the character feel approachable and modern, but the execution led to a debate about whether the clothes reflected Blake Lively's personal style more than Lily Bloom’s journey.

Ultimately, the fashion legacy of *It Ends With Us* is twofold: a highly controversial, self-styled on-screen wardrobe that sparked a massive conversation about authenticity in costume design, and a flawless, thematic press tour that cemented Blake Lively as a master of promotional fashion.

The outfits, whether loved or criticized, have undeniably made the film one of the most talked-about cultural moments of the year, proving that in Hollywood, sometimes a fashion controversy is just as powerful as a fashion triumph.