From Twinfluencers To Tycoons: 7 Major Life Updates On Brooklyn And Bailey McKnight In 2025

Brooklyn and Bailey McKnight have transitioned from being teen YouTube sensations to full-fledged entrepreneurs and family women, with the latest chapter of their lives unfolding rapidly in December 2025. The identical twin "twinfluencers" are no longer just sharing hair tutorials and DIYs; their current content revolves around major life milestones—marriages, new babies, and expanding their business empire. The recent updates show a mature pivot in their brand, cementing their status as two of the most successful digital creators in the lifestyle space. What started on their mother’s channel, Cute Girls Hairstyles, has blossomed into a multi-million dollar brand, but their personal lives are currently generating the most buzz. From welcoming their first child to applying for a major reality TV show, the McKnight twins are keeping their loyal audience engaged with fresh, honest, and highly relatable content that reflects their new reality as young adults navigating marriage, motherhood, and business.

Brooklyn and Bailey McKnight: Complete Biography & Profile

The McKnight sisters, Brooklyn Victoria McKnight and Bailey Marné McKnight-Howard, are American identical twin YouTubers, social media personalities, and entrepreneurs. They first gained fame appearing on their mother Mindy McKnight's popular YouTube channel, Cute Girls Hairstyles.

• Full Names: Brooklyn Victoria McKnight and Bailey Marné McKnight-Howard (née McKnight)
• Date of Birth: December 31, 1999
• Age (as of Dec 2025): 25
• Birthplace: Utah, United States
• Marital Status: Both are married.
• Husbands: Brooklyn is married to Dakota Blackburn; Bailey is married to Asa Howard.
• Children: Brooklyn McKnight and Dakota Blackburn recently welcomed their first baby, a boy.
• Education: Both attended Baylor University, studying Entrepreneurship.
• Main YouTube Channel: BrooklynAndBailey (approx. 7.3 million subscribers)
• Estimated Net Worth: Approximately $4 million (as of recent estimates).
• Key Businesses: itk Skincare, Lash Next Door.

The 7 Biggest & Freshest Updates on the McKnight Twins

The shift from college vlogs to wedding planning was a major pivot, but their latest updates confirm they are fully embracing their adult lives. Here are the seven most significant and current updates on Brooklyn and Bailey McKnight in late 2025.

1. Brooklyn Welcomes Her First Baby with Dakota Blackburn

The biggest news of late 2025 is the arrival of Brooklyn’s first child with her husband, Dakota Blackburn. After sharing a highly-followed pregnancy journey with her audience, which included weekly updates and a "Pregnancy Polar Plunge 2025" video, Brooklyn McKnight is officially a new mom. This major life event marks a significant change in the type of content she shares. While she has assured fans she won't completely pivot to a parenting-only channel, her vlogs are now incorporating the realities of new motherhood, which her audience is eager to follow. The couple has kept the baby's name private initially, building further anticipation among their followers.

2. Bailey and Asa Howard’s Next Chapter and Baby Speculation

Bailey McKnight-Howard, who married Asa Howard, has been the focus of speculation regarding her own family plans. While Brooklyn has started her family, the online community is buzzing about when Bailey and Asa might follow suit. Their content has focused on their life as a married couple, including home renovations and adventures. Given the twins' close relationship and the parallel nature of their lives, many fans are predicting a new baby announcement from the Bailey and Asa camp sometime in 2026.

3. The Launch and Success of itk Skincare

Moving beyond simple collaborations, the twins are the face of a major business venture: itk Skincare. The brand, which stands for "in the know," is a clean-ingredient and affordable skincare line launched in partnership with Maesa. The twins, who studied Entrepreneurship at Baylor University, have been deeply involved in the product development, conceptualization, and marketing. This business move demonstrates their successful transition from mere influencers to serious entrepreneurs, leveraging their massive social media following to build a tangible retail brand.

4. Applying for 'Dancing with the Stars' (DWTS)

In a surprising move, the twins revealed that they have applied to be contestants on the popular reality competition show, *Dancing with the Stars*. This potential career move would see them stepping away from their traditional YouTube format and onto a major network television stage. If accepted, a spot on *DWTS* would significantly boost their mainstream visibility and introduce them to an entirely new demographic, proving their ambition to expand their brand beyond the digital realm.

5. Their Role in the McKnight Family Business Empire

While the twins are the famous faces, the McKnight family operates a complex business structure. Their mother, Mindy McKnight, is the founder behind the original channel, Cute Girls Hairstyles, and is involved in their business ventures like Lash Next Door. Brooklyn and Bailey primarily serve as the chief marketing officers and brand ambassadors for their enterprises. This model allows them to focus on content creation and audience engagement while benefiting from the infrastructure and venture capital funding secured by the parent company, FounderSix.

6. The Evolution of Their YouTube Content

The "BrooklynAndBailey" YouTube channel, with over 7 million subscribers, has seen a natural evolution, moving from teen-focused content (fashion, DIY, hair) to adult lifestyle vlogging. Their current vlogs focus heavily on their married lives, home building, travel, and, most recently, Brooklyn's pregnancy and new baby updates. This willingness to share major personal milestones has kept their content fresh and relevant, maintaining high engagement as their original audience grows up with them.

7. Net Worth and Financial Growth in 2025

With their successful YouTube channel, brand collaborations, and the launch of itk Skincare, the twins' financial standing remains strong. Their estimated net worth is around $4 million. While their income fluctuates, the consistent growth of their businesses, especially the retail success of their skincare line, suggests a stable and increasing financial trajectory. Their transition into mature, business-focused content is key to sustaining this wealth in the competitive influencer market.