Bunnie Xo: 5 Shocking Facts About Jelly Roll's Wife, Her New Memoir, And Her Multi-Million Dollar Empire

As of December 10, 2025, Bunnie Xo, the wife of country-rap sensation Jelly Roll, continues to be one of the most talked-about and dynamic personalities in entertainment. Known for her raw honesty, vibrant personality, and the massive success of her "Dumb Blonde" podcast, Bunnie has recently stepped further into the limelight with the announcement and release of her highly anticipated tell-all memoir, *Stripped Down: Unfiltered and Unapologetic*. This deep dive explores the latest updates on her career, her inspiring journey from a controversial past, and the rock-solid foundation of her relationship with her husband, Jason "Jelly Roll" DeFord. The public's fascination with Bunnie Xo, whose real name is Alisa DeFord, stems from her refusal to conform and her powerful narrative of overcoming a troubled past to build a successful media empire. She is not just a celebrity wife; she is a powerful entrepreneur, podcast host, and author who has cultivated her own massive following, making her a formidable entity in the digital and literary world.

Bunnie Xo: Complete Biography and Profile

Bunnie Xo, legally known as Alisa DeFord, has captured the hearts of millions with her candid storytelling and unapologetic approach to life. Her life story is a testament to resilience, turning painful experiences into public empowerment.

• Full Name: Alisa DeFord (née Bunnie XO)
• Known As: Bunnie Xo
• Husband: Jason "Jelly Roll" DeFord
• Date of Birth: January 22, 1980
• Age (as of 2025): 45 years old
• Place of Birth: Houston, Texas
• Marital Status: Married (since 2016)
• Children: Step-mother to Bailee Ann DeFord (Jelly Roll’s daughter)
• Primary Occupations: Podcast Host, Entrepreneur, Social Media Influencer, Author
• Major Project (2025): Memoir *Stripped Down: Unfiltered and Unapologetic*
• Business Ventures: Host of the *Dumb Blonde Podcast*, Founder of Dumb Blonde Productions

Bunnie's journey is characterized by significant personal growth. She has openly discussed her early life, including a difficult childhood and her career in the adult entertainment industry, a background she has never shied away from. This transparency is a core part of her brand and is what resonates so deeply with her audience, who admire her for her strength and honesty. Her transition from this past life into a successful media personality and supportive partner to a global music star is a compelling narrative that defines her public persona.

From the Adult Industry to the Dumb Blonde Podcast Empire

Bunnie Xo’s career trajectory is anything but conventional. She leveraged her unique life experiences and her ability to connect with people into a highly profitable and influential media platform. The foundation of her self-made empire is the Dumb Blonde Podcast. Launched several years ago, the podcast is a space where Bunnie dives into taboo topics, shares personal anecdotes, and conducts candid interviews with a wide array of guests, from fellow creators to celebrities. The show’s success is built on its raw, no-holds-barred format, where Bunnie encourages open dialogue about everything from relationships and mental health to her own past in the adult industry. The podcast has not only garnered a massive following but has also established Bunnie as a formidable media personality and entrepreneur. She owns Dumb Blonde Productions, signifying her control over her content and brand. This strategic move allows her to maintain creative freedom and maximize the profitability of her content, including her significant presence as a social media influencer across platforms like TikTok and Instagram. Her ability to monetize her authenticity has made her a prime example of a modern, self-made success story. Her business acumen extends beyond the podcast. Bunnie has actively expanded her ventures, which contribute to her substantial net worth. She has successfully transitioned from a controversial figure to a respected businesswoman, proving that a person's past does not dictate their future. Her work focuses on empowering women and challenging societal norms, a message that is consistently woven through her content and public appearances.

The Unfiltered Love Story: Bunnie and Jelly Roll's Inspiring Journey

The relationship between Bunnie Xo and Jelly Roll (Jason DeFord) is a central element of both their public narratives. Their love story, which began around 2015, is often cited as an inspiring example of unconditional love and mutual support. When they first met, Jelly Roll was a struggling, broke musician with a history of legal trouble and homelessness. Bunnie, already financially stable from her work, provided him with a secure residence and crucial support. This stability was instrumental in helping Jelly Roll gain custody of his daughter, Bailee Ann. This foundational support highlights Bunnie's role not just as a wife, but as a life partner who helped lift her husband out of his darkest days. The couple had a whirlwind engagement and wedding in 2016. Jelly Roll proposed to Bunnie on stage in Las Vegas, and they had an impromptu wedding that same day. This spontaneous act perfectly encapsulates their passionate and unconventional relationship. Seven years later, in 2023, they renewed their vows in a more formal ceremony, symbolizing their enduring commitment and celebrating how far they had come, both personally and professionally. Their journey has been marked by extreme transparency, including public discussions about their challenges. In recent years, they have openly shared their emotional and often difficult IVF journey as they attempt to have a child together, bringing a raw, honest look into their desire to expand their family. This willingness to share deeply personal struggles has only cemented their status as a relatable and beloved couple in the public eye. Bunnie is also a dedicated step-mother to Bailee Ann, creating a blended family dynamic that is often featured in their content.

New Chapter: The 'Stripped Down' Memoir and Future Ventures

The most recent and significant development in Bunnie Xo's career is the release of her memoir, *Stripped Down: Unfiltered and Unapologetic*. This book is a deep dive into her life, promising to be the most candid account of her tumultuous upbringing, her time in the adult industry, and her path to sobriety and success. The memoir is a powerful extension of the themes she explores on the *Dumb Blonde Podcast*. It is expected to solidify her position as an author and a voice for those who have overcome adversity. The title itself, *Stripped Down*, suggests a complete removal of filters, aligning perfectly with her brand's commitment to radical honesty. This project is a major step in her evolution from a digital personality to a mainstream author and thought leader. Looking ahead, Bunnie Xo’s future is focused on expanding her media presence and continuing to build her topical authority on subjects of personal empowerment, overcoming trauma, and entrepreneurship. Her business, Dumb Blonde Productions, is poised to develop new projects, potentially including video content, merchandise, and further literary works. The synergy between her husband's booming country music career and her own successful media empire means the DeFord family is one of the most powerful and influential couples in the entertainment industry today. Her continued advocacy for various causes, often highlighted on her platform, ensures her relevance and impact will only grow in the coming years.