The Many Faces Of Brandon Hanson: From City CEO To THC Beverage Pioneer

The question "Who is Brandon Hanson?" does not have a single, simple answer in late 2025, as the name belongs to several highly successful professionals across various fields, from urban economic development to the burgeoning wellness beverage industry. This deep dive into the most current and prominent figures bearing the name will illuminate why Brandon Hanson is a name to watch, particularly in the Midwest's growing business community and the West Coast's innovative drink market.

The most recent and high-profile career move belongs to the Brandon Hanson who has taken the helm of a major city development organization, signaling a new era of growth and community focus. However, another Brandon Hanson is making waves by co-founding a controversial yet popular THC-infused functional beverage brand, catering to the modern consumer's desire for alternative social drinks.

Brandon Hanson: The New CEO of Downtown Sioux Falls Inc. (DTSF)

The Brandon Hanson most recently in the news is the dedicated community builder and leader who was appointed as the new Chief Executive Officer (CEO) of Downtown Sioux Falls Inc. (DTSF).

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• Current Role: CEO of Downtown Sioux Falls Inc. (DTSF).
• Appointment Date: Named CEO in early 2025, after serving as interim CEO.
• Previous DTSF Role: He initially joined the organization as Vice President.
• Educational Background: A graduate of South Dakota State University (SDSU).
• Prior Career Experience: Before his work with DTSF, Hanson held management roles and was connected to the downtown Sioux Falls community through previous positions at key cultural institutions, including the Washington Pavilion, SculptureWalk, and EmBe.
• Professional Focus: Community building, enhancing culture, and boosting commerce in the downtown area.
• Location: Sioux Falls, South Dakota.

Hanson’s journey to the CEO role was marked by a steady progression within the DTSF organization, having served as interim CEO since December 2024 following the resignation of the previous president. His roots in the community and his experience across cultural and non-profit sectors, such as the Washington Pavilion, give him a unique perspective on urban economic development and cultural vitality.

Driving Economic Development and Community Vitality in Sioux Falls

As the leader of DTSF, Brandon Hanson's primary focus is on bringing people together to build a thriving business community. He oversees a small, dedicated team committed to improving the downtown area through strategic initiatives designed to enhance the quality of life for residents and visitors alike.

One of his top priorities includes strengthening the Downtown Ambassador Program. This initiative is crucial for bridging the gap between community members and city resources, allowing police and EMTs to focus on higher-priority emergency situations. The ambassadors are key to creating a welcoming and safe environment, which is fundamental to boosting commerce and cultural engagement.

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Hanson emphasizes that his role is about more than just business; it is about cultivating a strong sense of place. His background as a small business owner, combined with his experience in arts and non-profit management, positions him as an ideal leader to navigate the complex challenges and opportunities of downtown revitalization. His vision for Sioux Falls is one where commerce and culture work in tandem to create a dynamic urban core.

The Other Brandon Hansons: Wellness, Real Estate, and Public Service

The sheer number of successful individuals named Brandon Hanson highlights the diversity of talent associated with this name. While the DTSF CEO is the most prominent in recent Midwest news, others are making significant impacts in different industries, often addressing niche and high-growth markets.

The Co-founder of Goodmellow Wellness Beverage

In a completely different realm, another Brandon Hanson is the co-founder of Goodmellow, a new wellness beverage brand that has garnered attention for its innovative approach to social drinking. This venture is positioned at the intersection of wellness and lifestyle, targeting consumers looking for alternatives to traditional alcohol.

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• Venture: Co-founder of Goodmellow.
• Product: A functional beverage that blends natural fruit and adaptogens with precise formulations of THC or THC-free options.
• Industry Niche: THC-infused drinks and functional beverages.
• Background: This Brandon Hanson is also noted as the co-founder of a well-known West Coast distillery, lending him significant experience in the beverage industry before venturing into the "wild west" of THC products.

The launch of Goodmellow nationwide signals a major shift in the beverage landscape, with Hanson and his co-founder Dylan Rinaldi aiming to deliver a sensory experience alongside tangible wellness benefits. The use of adaptogens, natural ingredients known for their health benefits, combined with the precise dosing of THC, makes this Brandon Hanson a key figure in the evolving adult-use cannabis and wellness markets.

The Real Estate and Healthcare Professionals

Beyond the CEO and the beverage pioneer, the name Brandon Hanson is also associated with established professionals in other critical sectors:

• The Principal Broker: A licensed Principal Broker/Realtor® who has been serving the Willamette Valley area for nearly a decade. This Brandon Hanson is a commercial broker and Real Estate Agent at Compass, focusing on residential and commercial real estate listings in the Portland, Oregon and Willamette Valley markets.
• The Physician Assistant: A certified Physician Assistant (PA-C) who has been serving in the healthcare industry, specifically with the Orthopedic Specialists of Idaho, since 2013. This medical professional plays a vital role in providing patient care and surgical assistance in the field of orthopedics.
• The Attorney: An associate attorney in the litigation division of a prominent law firm, having joined in 2020 after obtaining his law degree.
• The Theologian: A former warfighter who served in Afghanistan and later pursued a Master's in Pastoral Theology, now sharing the Word of God in an agrarian setting in Iowa.

Ultimately, the search for "who is Brandon Hanson" reveals a collection of accomplished, high-achieving individuals. Whether leading the revitalization of a major American city, innovating in the controversial but lucrative THC beverage market, or providing essential services in real estate and healthcare, the name Brandon Hanson is synonymous with professional drive and current relevance.