The $300 Million Empire: How Hailey Bieber’s Net Worth Skyrocketed After The Rhode $1 Billion Sale

Hailey Bieber’s financial portfolio has officially entered the stratosphere, with her personal net worth conservatively estimated at $300 million as of late 2025. This staggering figure is a direct result of a monumental business event that cemented her status as a true entrepreneurial powerhouse, moving far beyond her highly successful modeling career and celebrity status. The recent acquisition of her minimalist skincare brand, Rhode, by beauty giant e.l.f. Beauty for a reported $1 billion is the single most significant factor in her financial ascent, fundamentally reshaping the celebrity beauty landscape and her personal wealth. The curiosity surrounding the model and entrepreneur’s fortune has never been higher, especially following the massive deal that valued her two-year-old company at a billion dollars. This article dives deep into the sources of her wealth, from her lucrative modeling contracts with luxury fashion houses to the strategic brilliance behind Rhode’s viral "glazed donut skin" success, providing the most current and comprehensive breakdown of how Hailey Bieber built her empire.

Hailey Bieber: Complete Biography and Profile

Hailey Rhode Bieber (née Baldwin) is an American model, socialite, creative director, and highly successful businesswoman. She has leveraged her family name, her high-profile marriage, and her innate business acumen to build a formidable personal brand and a billion-dollar company.

• Full Name: Hailey Rhode Bieber (née Baldwin)
• Date of Birth: November 22, 1996
• Age (as of late 2025): 29
• Place of Birth: Tucson, Arizona, U.S.
• Parents: Stephen Baldwin (actor) and Kennya Deodato Baldwin (graphic designer)
• Occupation: Model, Entrepreneur, Creative Director, Socialite
• Spouse: Justin Bieber (married 2018)
• Major Business Venture: Founder of Rhode Skincare
• Early Career: Signed with Ford Models, later moved to IMG Models. Walked for major fashion houses.
• Key Milestones: Launched Rhode in June 2022; Rhode acquired by e.l.f. Beauty in 2025 for $1 billion.

The Billion-Dollar Rhode Acquisition: The Core of Hailey Bieber's Wealth

The most crucial update to Hailey Bieber's net worth calculation is the 2025 acquisition of Rhode Skincare. This event is what truly separated her from the pack of celebrity-founded beauty brands.

The $1 Billion Deal with e.l.f. Beauty

In a move that shocked the beauty and financial world, e.l.f. Beauty, the parent company of e.l.f. Cosmetics, acquired Rhode for a reported $1 billion. This transaction instantly placed Hailey Bieber in the upper echelon of celebrity entrepreneurs and is the primary reason for her current estimated net worth of $300 million.

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While the exact terms of her personal payout are confidential, her significant equity stake in the company, combined with any cash proceeds from the sale, instantly translated into hundreds of millions of dollars of liquid wealth. This conservative $300 million net worth estimate factors in her proceeds from the sale alongside her other assets.

Rhode’s Unprecedented Financial Success

Rhode’s valuation was not based on hype alone; the company demonstrated explosive financial growth in a short time. In the 12 months ending March 31, 2025, Rhode generated an impressive $212 million in annual revenue. This rapid financial performance, achieved with a minimalist product line and a direct-to-consumer (DTC) model, underscored the brand's incredible market penetration and profitability.

The brand's success was driven by a savvy business strategy that leveraged Hailey Bieber’s massive social media following, her personal credibility, and the viral trend of "glazed donut skin."

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Modeling, Endorsements, and Brand Partnerships

Before Rhode became a billion-dollar entity, Hailey Bieber was already a highly successful and wealthy figure in the fashion industry. Her career as a supermodel and media personality continues to be a significant source of income, reportedly generating around $10 million annually from various high-profile contracts.

Lucrative Modeling Campaigns

Hailey’s work as a model has always commanded top-tier fees. She has been the face of numerous global campaigns for some of the world’s most prestigious luxury and fashion brands, solidifying her status as a global style icon.

• Luxury Fashion: She has appeared in campaigns for Versace, a testament to her high-fashion appeal.
• Denim and Lifestyle: Long-standing partnerships with brands like Levi’s have provided steady, multi-year income streams.
• Designer Deals: Hailey has worked with Saint Laurent, often appearing as a muse for the brand, and has been featured in campaigns for Calvin Klein and DKNY.
• Athleisure: Her role as a global ambassador for Fila, which included a dedicated global campaign, highlights her reach across different market segments.

These contracts are not merely one-off appearances; they are multi-million dollar deals that involve global advertising, social media promotion, and public appearances, providing a consistent foundation to her wealth.

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The Bieber Family Financial Dynamic

While Hailey Bieber has built an independent financial empire, her marriage to pop superstar Justin Bieber naturally brings the couple under the umbrella of one of the world's most powerful celebrity duos. Understanding the combined wealth provides context to their lifestyle and investment capacity.

Justin Bieber’s Financial Powerhouse

Justin Bieber’s own net worth is estimated to be around $300 million, largely derived from his decades-long, chart-topping music career, global tours, and his own massive publishing catalog sale. When combined, the couple’s total estimated net worth is approximately $600 million. This combined financial strength allows them to make significant joint investments, particularly in real estate.

The couple owns a substantial real estate portfolio, including their primary residence in the exclusive Beverly Park neighborhood of Los Angeles, purchased for a reported $25.8 million. These high-value assets contribute to their overall wealth and financial stability.

Future Financial Outlook and Topical Authority

Hailey Bieber’s financial future is exceptionally bright. The sale of Rhode to e.l.f. Beauty allows her to realize immediate cash value while potentially remaining involved in the brand's creative direction, ensuring continued influence and income. This strategic exit provides her with enormous capital for new ventures and investments.

Her transition from a successful model to a billionaire-level entrepreneur has established her as a major topical authority in both the beauty and business sectors. The success of Rhode serves as a blueprint for future creator-led brands, demonstrating that authenticity, strategic social media marketing, and a high-quality product can result in massive financial returns. Her ability to pivot from a celebrity face to a business mogul ensures that her net worth will continue to grow through smart investment and potential future entrepreneurial endeavors.