The Seven Ice Cold Beers: Unpacking The Dark Lore Of A Viral Video Game Meme

As of December 17, 2025, one of the most persistent and darkly humorous memes circulating in niche internet communities, particularly on Reddit and YouTube, is the phrase "The Seven Ice Cold Beers." This seemingly random combination of words is not about a new craft beer line or a drinking challenge; it is a complex, multi-layered joke rooted deeply in the lore and community of the popular indie video game, Deltarune. The meme has transcended its original context, becoming a versatile "snowclone" used to describe any character's sudden, chaotic, and law-defying actions.

To fully understand why a gentle, flower-loving character is suddenly associated with this phrase, one must dive into the specific, often unsettling, fan theories and dark interpretations surrounding the character Asgore Dreemurr and the mysterious disappearance of a minor character named Dess Holiday. It’s a perfect storm of cryptic in-game text, fan speculation, and a repurposed viral audio clip that has created a legendary piece of internet culture.

The Lore Connection: Asgore Dreemurr and the "Seven"

The entire premise of "The Seven Ice Cold Beers" is a dark, humorous substitution for a significant, recurring motif in the works of game creator Toby Fox, specifically the number seven.

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• The Seven Human Souls: In Undertale, the predecessor to Deltarune, the entire conflict revolves around the collection of seven human souls. This established the number seven as a powerful, world-altering quantity.
• The Prophecy: In Deltarune, there is a looming prophecy and a general sense that a collection of seven items or actions will lead to a major, possibly catastrophic, event.
• The Asgore Theory: The meme posits that Asgore, the former king and current police officer in Deltarune, needs to consume "seven ice cold beers" to achieve a chaotic, god-like state or, more commonly, to justify his reckless behavior. This is a direct, satirical parallel to the "seven souls" concept.

The irony is central to the joke. Asgore is portrayed as a kind, if somewhat pathetic, figure in Deltarune, running a flower shop and struggling with his divorce from Toriel. The meme flips this characterization on its head, turning him into a chaotic, drunk-driving menace who actively defies the law.

The Dark Heart of the Meme: Dess Holiday and the Accident

The meme’s dark edge comes from its connection to the in-game mystery of Dess Holiday, the older sister of the character Noelle Holiday. Dess is a character who is frequently mentioned but never seen, her disappearance being a major, unresolved element of the game’s lore.

• The Police Report: Fans discovered a cryptic report in the police station in Deltarune that mentions Asgore being fired from the police force for a vague "accident."
• The Deer Connection: Noelle and Dess are both deer-like monsters. The meme often uses a GIF of a car hitting a deer as its visual punchline. This links Asgore's "accident" directly to Dess's disappearance, implying that Asgore, after consuming "The Seven Ice Cold Beers," was responsible for a vehicular incident involving Dess.
• Toriel's Divorce: The meme also jokes that Asgore's reckless behavior is the true reason for his divorce from Toriel, rather than the more complex lore reasons.

This intersection of the number seven, the character's downfall, and a dark theory about a missing child is what gives "The Seven Ice Cold Beers" its potent, yet unsettling, viral power.

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Deconstructing the Viral Elements and Spread

The meme is a fusion of multiple pieces of internet culture, making it a perfect example of a modern "remix" meme.

The Dialogue: "NO! YOU'RE SUPPOSED TO OBEY ME!"

A key component of the meme is the setup and punchline dialogue structure:

Traffic Rules/Authority Figure: "NOO, YOU'RE SUPPOSED TO OBEY ME!"

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Asgore: *Smirks while holding* "The Seven Ice Cold Beers."

This line is actually a repurposed catchphrase from the character Flowey in Undertale, who shouts it when the player defies his attempts to control them. Recontextualizing this line of frustration and defiance onto Asgore's reckless actions adds another layer of ironic humor for fans of the franchise.

The Visual: The Deer in the Headlights GIF

The visual element that cemented the meme's popularity is a short, often low-quality GIF or video clip. This clip usually depicts a car swerving and hitting a deer, a visual stand-in for the Holiday family. The specific GIF is often traced back to a scene from the 2006 animated movie, Open Season.

The combination of these elements—the in-game lore, the dark theory about Dess, the repurposed Undertale dialogue, and the *Open Season* visual—created a highly specific, yet easily adaptable, meme template.

From Niche Fandom to Internet Snowclone

The true sign of a successful meme is its ability to break out of its original niche and be applied to other contexts. "The Seven Ice Cold Beers" has evolved into a popular snowclone—a type of phrase that is widely used and easily adapted by swapping out a few key words.

The structure is simple: [Character] after 7 ice cold beers.

This template is now used across various fandoms to explain any character's sudden, out-of-character, or extremely powerful/chaotic action. The phrase has been applied to characters from popular anime and video games, including:

• Frieren (from Frieren: Beyond Journey's End)
• Glaceon (from Pokémon)
• Other *Deltarune* Characters (like Kris or Ralsei)
• Historical Figures (in absurd, non-canonical contexts)

In this broader context, the "seven ice cold beers" no longer refers to Asgore's specific lore but has become a universal shorthand for a character achieving a state of reckless, law-defying freedom, often with a humorous, dark twist. This evolution proves the meme's longevity and its status as a significant piece of modern internet folklore.

Key Entities and LSI Keywords for Topical Authority

Understanding "The Seven Ice Cold Beers" requires familiarity with a specific set of entities and concepts from the video game and internet culture world. The following entities are essential for topical authority on this subject:

• Asgore Dreemurr (The main subject and driver of the meme)
• Deltarune (The source video game)
• Undertale (The predecessor game, source of Flowey's dialogue)
• Dess Holiday (The missing character linked to the "accident")
• Noelle Holiday (Dess's sister, a major *Deltarune* character)
• Toriel Dreemurr (Asgore's ex-wife)
• The Seven Human Souls (The original lore concept being parodied)
• Flowey (The character who speaks the "obey me" line)
• Dark Humor Meme (The genre of the joke)
• Snowclone (The linguistic structure the meme evolved into)
• Open Season (2006) (The source of the infamous GIF)
• Drunk Driving Joke (The underlying sensitive theme)
• Internet Meme Culture (The broader context of its spread)
• Fan Theory (The origin of the Dess/Asgore connection)
• Toby Fox (The game creator)

The meme’s continued relevance, even in late 2025, highlights how an obscure piece of in-game text, when combined with a specific number and the internet's love for dark humor, can create a viral sensation that defines a subculture's humor for years to come. The next time you see a favorite character doing something chaotic, remember the seven ice cold beers that started it all.