The Allure Of Puerto Rican Curves: 10 Influencers And Trends Redefining The 'Thick' Figure In 2025

The fascination with the fuller figure, often colloquially referred to as the "Puerto Rican booty," is not a new phenomenon, but its celebration has reached a fever pitch in the digital age. As of December 17, 2025, the conversation around body shape in Puerto Rico and the wider Latina community is more vibrant and complex than ever, blending centuries of cultural appreciation for curves with modern trends driven by social media, fashion, and even cosmetic enhancements. This article dives deep into the cultural roots, the modern influencers, and the current trends that define the celebrated figure, providing a fresh and comprehensive look at this global obsession.

The term itself, while often used casually, speaks to a specific aesthetic: a round, firm, and voluminous silhouette that has long been a symbol of beauty, fertility, and confidence within the island's culture. In a world increasingly dominated by the "thick" obsession, Puerto Rican women are at the forefront of redefining beauty standards, championing body positivity, and leveraging their natural or enhanced curves to build massive personal brands and cultural influence. This is a deep dive into the entities, trends, and history behind the allure of the Puerto Rican figure.

The Cultural Roots and Modern Evolution of Latina Curves

The celebration of fuller figures, or "curvas," holds deep roots in Puerto Rican culture and the broader Latina heritage. Historically, a round and robust figure was often associated with health, prosperity, and a powerful sense of womanhood, a stark contrast to the often-unattainable standards promoted by Western media for decades. This cultural foundation is the bedrock upon which the modern "thick" movement stands.

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The Historical Significance of the Voluminous Figure

In many Caribbean and Latin American societies, the female form is celebrated for its natural volume. The allure of the Puerto Rican curves is a direct reflection of this societal value, where women are encouraged to embrace their bodies without the pressure to conform to thin ideals. This appreciation is often seen in art, music, and social interactions, making the fuller figure a point of pride and a cultural marker. The concept of "real women have curves" is not a new marketing slogan here; it is a long-standing cultural truth.

• Symbol of Confidence: The figure is tied to a powerful, confident female identity.
• Cultural Heritage: It reflects a beauty standard rooted in the island’s mixed heritage, where diverse body types are common.
• Art and Media: The celebration is evident in Reggaeton and Latin trap music, where artists frequently highlight the aesthetic in their lyrics and videos.

The Digital Age and the 'Thick Obsession'

The rise of social media platforms like Instagram and TikTok has amplified the visibility of the Puerto Rican thick figure. This phenomenon, sometimes called the "thick obsession," has made the aesthetic a global trend. Influencers and models from Puerto Rico are now international icons, using their platforms to monetize their figures and drive the body positivity movement forward. However, this trend is not without complexity, as it also intersects with the growing prevalence of cosmetic surgery.

Discussions around Brazilian Butt Lifts (BBLs) and fat transfer procedures are common, reflecting a modern desire to achieve the celebrated silhouette, even for women who genetically have a flatter profile. This shows the intense cultural value placed on this specific body shape, where some women are willing to undergo surgery to gain the volume they desire.

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Top 10 Curvy Puerto Rican Entities and Influencers Redefining Beauty

The topical authority on this subject is best established by recognizing the individuals who are currently driving the trend. These Puerto Rican models and influencers are using their platforms to showcase their figures, build powerful brands, and challenge traditional beauty norms, making them key figures in the 2025 landscape.

1. Marta Soto: The OnlyFans Powerhouse

Marta Soto has emerged as one of the most prominent figures directly associated with the "thick figure" movement in the digital space, particularly on adult content platforms. She is frequently cited as a Puerto Rican powerhouse with an undeniable thick figure and significant "island allure." Her success highlights the trend of content creators leveraging their specific ethnic and physical attributes to build massive, dedicated fan bases.

2. Iesha Marie: The Instagram Bikini Icon

Iesha Marie is a long-standing Puerto Rican Instagram star and bikini model who has garnered hundreds of thousands of followers by showcasing her figure. Her modeling career, which predates the most recent wave of "thick" influencers, established her as an early champion of the curvier aesthetic in mainstream social media and modeling.

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3. The Rise of Plus-Size Influencers (A Collective Entity)

A major trend in 2025 is the explosion of plus-size influencers in Puerto Rico. Platforms dedicated to tracking social media trends have noted the significant growth of this niche, proving that the celebration of the curvy Latina is moving beyond a single body type to embrace a wider range of fuller figures. This collective group of influencers—including names like Jisel and Wavylilthang—is instrumental in promoting true body diversity and challenging the conventional modeling industry.

4. Zuleyka Rivera: The Pageant Queen with Curves

As a former Miss Universe, Zuleyka Rivera represents the intersection of high fashion, pageantry, and the celebrated Puerto Rican figure. Her continued relevance in media and modeling shows that curves are not just a social media phenomenon but are fully integrated into the highest echelons of beauty standards on the island.

5. Other High-Profile Curvy Entities (LSI Integration)

To establish comprehensive topical authority, it is important to recognize other prominent figures and concepts that contribute to the narrative of the celebrated figure:

• Joan Smalls: While a supermodel, she represents the global reach of Puerto Rican beauty in the fashion world.
• Lizbeth Cordero & Adrir Filomeno: Other notable Puerto Rican models/influencers who contribute to the visual representation of the desired aesthetic.
• Reggaeton Artists: Figures like Ivy Queen and the new generation of female reggaeton artists are cultural entities that normalize and celebrate the powerful, curvaceous woman in mainstream music.
• The BBL Culture: The medical entities and clinics specializing in fat grafting and Brazilian Butt Lift procedures in and around Puerto Rico are part of the modern cultural discussion surrounding the pursuit of the ideal figure.
• Body Positivity Advocates: Numerous smaller Puerto Rican body positivity advocates on platforms like TikTok are entities driving the social conversation and encouraging self-acceptance across all body types.

The Economic and Social Impact of the Curvy Brand

The celebration of the Latina thick figure has significant economic and social repercussions. The aesthetic has become a powerful, monetizable brand, driving consumer trends in fashion, fitness, and media.

Fashion and Retail Trends

The demand for clothing that flatters and highlights a voluminous silhouette—often referred to as figure-hugging fashion—has reshaped the retail landscape. Brands are now catering specifically to the curvy market, offering plus-size friendly options that celebrate the Puerto Rican booty rather than attempting to conceal it. This shift is a direct result of the visibility provided by Instagram models and social media influencers who showcase these styles daily.

Fitness and Wellness

The fitness discussion has also evolved. While some seek to reduce overall body fat, there is a strong trend toward glute-focused workouts designed to enhance and lift the natural curves. The goal is often not to be skinny, but to be strong and shapely—a "snatched waist with a big butt" look. This focus on targeted body sculpting reflects the cultural preference for maintaining the celebrated volume while promoting a healthy, active lifestyle.

The allure of the fat Puerto Rican booty is a complex, dynamic phenomenon that is part cultural heritage, part modern media trend. It is a powerful symbol of beauty and confidence, continually being redefined by a new generation of women who are proud to embrace their fuller figures and command global attention. By celebrating these curvy Puerto Rican influencers and acknowledging the deep cultural roots, we gain a clearer understanding of why this aesthetic continues to dominate beauty standards in 2025.