The Ed Voyles CDJR of Marietta dealership, located on Cobb Parkway South, remains one of North Atlanta's most prominent destinations for Chrysler, Dodge, Jeep, and Ram vehicles. As of December 2025, the dealership is actively promoting its newest inventory, including the latest electrified Jeep models and the redesigned Ram truck lineup, while continuing its long-standing tradition of community involvement in Cobb County. This deep dive into the dealership's current operations, inventory, and historical roots provides a fresh look at what customers can expect today.
The dealership’s reputation is built on a foundation stretching back nearly 80 years, providing a unique blend of deep history and cutting-edge automotive technology. From the powerful Ram 2500 trucks to the compact, sporty Dodge Hornet, Ed Voyles CDJR of Marietta serves a wide geographic area encompassing Smyrna, Kennesaw, Woodstock, and the greater Atlanta metro. The current focus is on delivering a "person-first experience" despite recent, mixed customer feedback regarding the service and parts departments, which highlights the need for buyers to understand the full picture before visiting.
The Ed Voyles Legacy: From Desoto/Plymouth to CDJR Powerhouse
The history of the Ed Voyles Automotive Group is a cornerstone of its brand identity, providing a sense of stability and community trust that few dealerships can match. The Marietta CDJR location is a key part of this enduring legacy.
A Vintage Age Start
The founder, Ed Voyles, began his journey in the automobile business shortly after his service in the Air Force. In 1945, a time considered the Vintage Age of the auto industry, Mr. Voyles started by selling Desoto/Plymouth automobiles, laying the groundwork for what would become a multi-franchise automotive empire. This long-term commitment to the Atlanta area is a core element of the group’s philosophy.
Key Figures and Modern Leadership
Today, the Ed Voyles Automotive Group is led by Valery, who serves as the President and CEO, maintaining the family-owned ethos established by Ed and Dora Voyles. The Marietta CDJR location is managed by General Manager John Higham, who oversees the day-to-day operations of the sales, service, parts, and body shop departments.
The group prides itself on going "against the grain of today's mostly corporate-owned" dealerships, focusing instead on a friendly, personalized experience.
Inventory Spotlight: The Newest Models Drawing Buyers to Marietta
Ed Voyles CDJR of Marietta is known for maintaining one of the largest vehicle inventories in the Southeast United States, ensuring a wide selection for buyers from Acworth to Cartersville. The current inventory is heavily focused on the most sought-after models in the Jeep and Ram lineups.
The Electrified Jeep Wave: Wrangler 4xe
The dealership is a major hub for Jeep enthusiasts, especially those looking for the latest in hybridization. The Jeep Wrangler 4xe is a significant draw, with models from the 2023, 2024, and 2025 model years actively stocked. This plug-in hybrid version of the iconic Wrangler combines legendary off-road capability with improved fuel efficiency, making it a popular choice for both city commuters and weekend adventurers in North Atlanta. Specific models like the Wrangler 4-Door Sport in colors such as Firecracker Red Clear-Coat Exterior Paint are currently available.
Ram Trucks: Power and Utility
As a leading Ram dealer, Ed Voyles CDJR of Marietta offers a comprehensive selection of trucks, from light-duty to heavy-duty. The Ram 1500 remains a top seller, with the dealership showcasing both new and pre-owned options, including the New 2026 Ram 1500 Big Horn Crew Cab Pickup. The inventory also includes the powerful Ram 2500, built for heavy-duty hauling and towing, and a selection of custom lifted trucks for those seeking a more aggressive stance and capability.
The Sporty Newcomer: Dodge Hornet
For buyers interested in a compact yet powerful SUV, the dealership stocks the Dodge Hornet. This model is highlighted as "Compact, Sporty, and Smart," bringing a modern, performance-focused option to the Dodge lineup. The availability of both new and used Dodge Hornet models caters to a variety of budgets and preferences across the Kennesaw and Smyrna markets.
Customer Experience and Community Commitment: What Recent Reviews Reveal
The Ed Voyles CDJR of Marietta experience is often described as a mix of high-level community engagement and a service department that has faced recent challenges, particularly in late 2024.
The "Best of Cobb" Distinction
The Ed Voyles Automotive Group has been consistently recognized for its positive impact on the area, including being voted "Best of Cobb." This recognition stems from a long-standing commitment to community involvement, which includes a proud sponsorship of the Teacher of the Year Program for both the Cobb County and Marietta City school districts. This dedication to local education reinforces the dealership’s "hometown dealer" image.
Navigating the Service and Parts Departments
Recent customer feedback from late 2024 offers a nuanced view of the post-sale experience. While many customers praise the dealership for its responsiveness and successful repairs, particularly mentioning the "tentativeness" to their issues, others have voiced strong frustration.
- Positive Feedback: Customers have been impressed with specific staff, such as Service Manager Tanner Jackson, for keeping them informed throughout the repair process.
- Areas for Improvement: Some reviews point to "VERY POOR CUSTOMER SERVICE" and "No accountability" in the service department and issues with the Parts Department, suggesting that the challenges related to the recent car shortage may still be impacting service efficiency and communication.
Prospective buyers are advised to inquire about service wait times and parts availability, as this is the most frequently cited area of concern in recent customer testimonials. The dealership’s commitment to addressing recalls and providing comprehensive vehicle maintenance, however, remains a strong point.
Financing and Specials
The dealership offers a full range of financing options for new, used, and certified pre-owned vehicles. They regularly feature offers and incentives on popular models, including the Grand Cherokees and the Dodge Hornet, encouraging customers from Roswell and beyond to check their website for the latest specials before visiting the Cobb Parkway S location.
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