The Soundtrack Of Luxury: Every Song In The Latest Cadillac Commercials (2024-2025)

Cadillac has always understood the power of a perfect soundtrack, but the music you hear in their latest commercials for 2024 and 2025 signals a profound, strategic shift. Gone are the days of relying solely on classic rock anthems; today’s Cadillac—defined by its all-electric future with models like the LYRIQ and OPTIQ—is embracing a fresh, modern, and often indie-pop sound to capture a new generation of luxury buyers. This deep dive uncovers the exact songs and artists currently driving the brand’s image, from viral pop stars to critically acclaimed genre-benders, and explains the ambitious audio technology strategy behind it all.

The transition to an all-electric portfolio, spearheaded by vehicles such as the Cadillac Escalade IQ and the new VISTIQ, means the brand is not just selling a car, but an entire in-cabin experience. As of late 2024 and heading into 2025, the commercials are less about horsepower and more about an elevated, quiet, and immersive journey, a narrative perfectly underscored by the carefully curated music selections that follow.

The Latest Sound of Cadillac: Every Song in the 2024-2025 EV Commercials

Cadillac’s current advertising rotation is heavily focused on its electric vehicle (EV) lineup, utilizing a small but powerful roster of contemporary artists whose music embodies a sense of forward-thinking luxury and emotional depth. These songs are the backbone of campaigns promoting the new Cadillac OPTIQ, LYRIQ, and Escalade IQ. The strategy aims to connect with a "high-propensity audience" interested in both current and electric vehicles.

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• Song: "NIGHTS LIKE THESE"
• Artist: Benson Boone
• Commercials Featured: 'Nights Like These: OPTIQ', 'Nights Like These: Escalade', 'Dinner in the Hills' (general spot)
• Context: Released in 2024, this song provides a contemporary, active, and emotional backdrop for the new compact SUV, the Cadillac OPTIQ. The ad shows a variety of people navigating their lives easily with the car, highlighting the vehicle’s seamless integration into a modern, dynamic lifestyle.
• Song: "Elevate Every Journey" / Other Tracks
• Artist: Biig Piig
• Commercials Featured: 'Elevate Every Journey' (2025 LYRIQ, Escalade IQ), 'Leaving the City' (2025 OPTIQ), 'Coastal Drive', 'Be Iconic' (general EV spot)
• Context: Biig Piig (real name Jess Smyth) is a rising Irish singer-songwriter known for her blend of indie-pop, hip-hop, and jazz. Her music is utilized across several 2025 model year spots for the LYRIQ, OPTIQ, and Escalade IQ, reinforcing the theme of a sophisticated, forward-looking, and electric lifestyle. The title 'Elevate Every Journey' perfectly matches the brand's premium, experience-focused messaging.
• Song: Unspecified Track
• Artist: Labrinth
• Commercial Featured: 2024 Cadillac LYRIQ TV Spot, 'Cruise Through the Night'
• Context: The Emmy-winning artist, known for his work on the HBO series *Euphoria*, lent his dramatic and atmospheric sound to the LYRIQ campaign in late 2024. This choice underscores the vehicle's futuristic, high-tech, and luxurious presence, especially during nighttime driving scenes.
• Song: Unspecified Track
• Artist: Jackie Venson
• Commercial Featured: Cadillac LYRIQ TV Spot, 'Be Iconic, Be Original, Be Electric' (2024)
• Context: The use of Austin, Texas-based blues and soul guitarist/singer Jackie Venson highlights the brand’s commitment to originality and electric performance, a clever nod to the vehicle's powertrain.
• Song: "Make You Mine"
• Artist: The Infamous HER
• Commercial Featured: Cadillac Escalade V Commercial (2024)
• Context: This track was used to promote the high-performance Escalade V, lending a powerful, assertive, and energetic feel that matches the 682-horsepower SUV's bold character.

The Strategic Shift: Why Cadillac is Betting on Immersive Audio

The shift in music choice—from rock legends to modern indie and pop artists—is directly tied to Cadillac’s larger marketing and product strategy: the move to an all-electric future. The silence of an EV powertrain means the in-cabin audio experience becomes paramount, and Cadillac is leveraging this with cutting-edge technology.

Dolby Atmos and the AKG Sound System

Cadillac is making a strong push for a differentiated in-car experience by integrating Dolby Atmos spatial audio across its entire 2026 electric vehicle lineup, including the Escalade IQL, Escalade IQ, LYRIQ-V, OPTIQ, and VISTIQ.

This is a strategic bet on a superior audio experience, positioning the brand against competitors like Tesla and traditional German luxury automakers. The system, which is often paired with the high-end AKG Studio Reference audio system (featuring up to 36 speakers in the Escalade IQ), creates an "immersive, three-dimensional sound environment."

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The timing is crucial: nearly 90% of music streaming subscribers now consider enhanced audio quality a "must-have" feature, and 93% of Billboard's 2024 Top 100 Artists are releasing music in the Dolby Atmos format. By natively integrating this technology, Cadillac is ensuring the music experience "stays true to the artist's original vision," making the listener feel like they are in the music studio.

The Apple Music and CarPlay Controversy

Further emphasizing their commitment to this native audio experience, General Motors (GM), Cadillac's parent company, has controversially decided to remove Apple CarPlay and Android Auto from its new EV models. Instead, they are offering a native Apple Music app integration in 2025 and newer models, starting with the VISTIQ and Escalade IQ. This bold move allows GM to fully control the user experience and ensure the spatial audio capabilities of the Dolby Atmos system are delivered optimally, a feat that is not possible through phone-mirroring solutions like CarPlay.

A Look Back: Cadillac's Most Iconic Commercial Music Moments

To fully appreciate the current shift, it helps to look at the historical context of Cadillac's music choices, which have often been groundbreaking and controversial in their time, helping the brand shed its image as a vehicle solely for "aging baby boomers."

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• Led Zeppelin’s "Rock and Roll" (2000)

  The 'Breakthrough' campaign in 2000 marked a pivotal moment. The ad featured the iconic rock song "Rock and Roll" by Led Zeppelin. This was the first time the legendary band had ever licensed its music for a commercial, instantly making the ad noteworthy and signaling Cadillac's intent to modernize and appeal to a younger, more energetic audience.

• Etta James' "At Last" (2018)

  For the Cadillac CT6 spot promoting the Super Cruise hands-free driving technology, the soulful classic "At Last" by Etta James was used. The song’s title perfectly mirrored the long-awaited arrival of a true hands-free driving feature, connecting classic luxury with modern innovation.

• Killer Mike's "Run" (2022)

  The 'Black Future' campaign for the 2023 Escalade-V featured Grammy-award-winning hip-hop artist and activist Killer Mike (of Run the Jewels). The commercial used instrumentals from his single "Run" and showcased Black artistry and excellence, highlighting Cadillac's historical connection to the Black community and its commitment to uplifting Black ingenuity.

• Vince Taylor / The Clash’s "Brand New Cadillac" (Various)

  The song "Brand New Cadillac," originally a 1959 rockabilly hit by Vince Taylor and famously covered by punk rock band The Clash, has been a recurring cultural entity associated with the brand, even being used in a Cadillac television commercial as recently as 2014. It represents the vehicle's long-standing status as a cultural icon.

In conclusion, the music in the latest Cadillac commercials is far more than just background noise. It is a calculated component of a multi-faceted marketing strategy designed to relaunch the brand as a leader in electric luxury. By choosing contemporary, often electronic-leaning artists like Benson Boone and Biig Piig, and coupling that with the technical superiority of Dolby Atmos audio and AKG speaker systems in their new EVs (LYRIQ, OPTIQ, VISTIQ), Cadillac is not just selling a car—they are selling a state-of-the-art, immersive listening experience that is undeniably modern and forward-facing.