The Shocking Truth: How Much Toyota’s CEO And Chairman REALLY Earned In 2024

The question of executive compensation at the world’s largest automaker, Toyota Motor Corporation (TMC), has never been more complex or newsworthy than it is right now, in December 2025. The latest financial reports reveal a dramatic pay gap between the current President and CEO, Koji Sato, and the powerful Chairman and former CEO, Akio Toyoda, setting a new record for executive earnings in Japan despite recent corporate governance and safety controversies. This deep dive uncovers the exact figures, the intricate structure of their compensation, and the cultural context that makes Toyota's pay scale so different from its American rivals. The financial data, recently disclosed for the fiscal year ending March 2025, highlights a fascinating dynamic where the Chairman, Akio Toyoda, commands a total compensation package more than double that of the man currently running the company's day-to-day operations, President Koji Sato. Understanding these figures requires looking beyond the base salary and examining the complex mix of bonuses and stock awards that drive the final total compensation.

Current Toyota Leadership: Biography and Compensation Overview

The executive structure at Toyota is currently split between the strategic oversight of the Chairman and the operational command of the President and CEO.

Akio Toyoda (Chairman and Former CEO)

• Full Name: Akio Toyoda (豊田章男)
• Current Role: Chairman of the Board, Toyota Motor Corporation (TMC)
• Tenure as Chairman: Since April 1, 2023
• Former Role: President and CEO (2009–2023)
• Family Connection: Great-grandson of Toyota founder Sakichi Toyoda.
• Total Compensation (FY 2024/2025): ¥1.949 Billion JPY
• Estimated USD Equivalent: Approximately $12.6 Million USD

Koji Sato (President and CEO)

• Full Name: Koji Sato (佐藤恒治)
• Current Role: President and Chief Executive Officer (CEO) of Toyota Motor Corporation (TMC)
• Tenure as CEO: Since April 1, 2023
• Background: A long-time Toyota engineer, he previously served as President of Lexus International and Gazoo Racing.
• Total Compensation (FY 2024/2025): ¥826 Million JPY
• Estimated USD Equivalent: Approximately $5.34 Million USD

The Record-Breaking Pay Package of Chairman Akio Toyoda

The most significant headline from the latest executive disclosures is the compensation awarded to Chairman Akio Toyoda. For the fiscal year ending March 2025, his total pay package reached a record-setting ¥1.949 billion (approximately $12.6 million), securing his position as the highest-paid executive in Japan. This figure represents a substantial increase from the previous year, highlighting the board’s recognition of his strategic vision and the company's robust financial performance under his leadership, even as he transitioned to the Chairman role.

Detailed Breakdown of Akio Toyoda’s Compensation:

The Chairman’s pay is meticulously structured to align his personal wealth with the long-term performance of Toyota Motor Corporation. The total ¥1.949 billion is broken down into three main components:

• Base Salary: ¥395 million JPY
• Bonuses: ¥601 million JPY (Performance-based cash incentives)
• Stock-Based Compensation: ¥953 million JPY (Long-term incentives tied to share performance)

The fact that nearly 80% of his total compensation is tied to variable components—bonuses and stock—underscores a global trend in executive pay, ensuring that the Chairman's earnings are directly linked to the company’s success and shareholder value.

Koji Sato’s Compensation: A Closer Look at the CEO’s Earnings

In contrast to the Chairman’s record haul, President and CEO Koji Sato’s compensation for the same period was ¥826 million (approximately $5.34 million). While a massive sum by any standard, it is less than half of the Chairman's pay, reflecting both the traditional Japanese corporate hierarchy and the fact that Sato is a relatively new CEO, having taken the helm in April 2023.

Structure of Koji Sato’s Pay:

The compensation structure for the new CEO emphasizes a higher proportion of variable pay, similar to the Chairman, though the base salary percentage is slightly higher.

• Base Salary: Approximately 23.4% of the total compensation.
• Variable Compensation (Bonuses & Stock): Approximately 76.6% of the total compensation.

This structure ensures that Koji Sato, as the current operational leader, is highly incentivized to achieve the company’s short-term and long-term strategic goals, particularly in the critical areas of electrification and next-generation vehicle development.

The Global Disparity: Toyota CEO vs. American Auto Giants

To truly understand the "salary of Toyota CEO," it must be viewed in the context of global executive pay, particularly against its major competitors in the United States. This comparison reveals a stark cultural and structural difference in executive compensation philosophy.

Comparison of Top Auto CEO Compensation (Approximate Figures):

• Mary Barra (GM CEO): Approximately $27.8 Million USD
• Jim Farley (Ford CEO): Approximately $26.5 Million USD
• Akio Toyoda (Toyota Chairman): ~$12.6 Million USD
• Koji Sato (Toyota CEO): ~$5.34 Million USD

Even with his record-setting pay, Toyota Chairman Akio Toyoda earns significantly less than the CEOs of General Motors and Ford. The current Toyota CEO, Koji Sato, earns roughly a fifth of his American counterparts. This is consistent with the long-standing tradition of more modest executive pay in Japan, where cultural norms and corporate governance structures favor a smaller gap between the highest-paid executives and the average worker.

The Controversy: Pay Increase Amidst Safety Scandals

A key element of topical authority in the 2024/2025 pay report is the timing of the compensation increase. Akio Toyoda’s record pay raise came despite a series of recent safety and governance scandals involving Toyota and its affiliate companies. The issues, which included irregularities in safety testing and certification processes at companies like Daihatsu and Hino Motors, led to public scrutiny and concerns from international shareholders regarding the company's corporate governance. * Shareholder Concerns: Several institutional investors and proxy advisory firms raised concerns and even recommended voting against the reappointment of Akio Toyoda as Chairman, citing governance issues and the need for greater independence on the board. * Board's Stance: Despite these external pressures, the board approved the record compensation, arguing that the pay structure is aligned with global automotive peer performance and that Toyoda’s leadership remains essential to the company's long-term success, particularly in navigating the transition to electric vehicles (EVs) and maintaining global market dominance. This situation illustrates the tension between traditional Japanese corporate loyalty and the increasing demands for global-standard corporate governance and accountability from international investors. The record pay package, therefore, is not just a financial figure; it is a statement about the power structure and strategic direction of the Toyota Motor Corporation.