5 Shocking Ways President Sheinbaum's 'La Mañanera En Vivo' Is Changing Mexican Politics

The daily ritual of 'La Mañanera en Vivo' has entered a groundbreaking new era. As of December 2025, the daily morning press conference, a communication cornerstone of the Mexican presidency, is now helmed by President Claudia Sheinbaum Pardo, following the conclusion of Andrés Manuel López Obrador's (AMLO) term. This shift has not only put the first woman president in the spotlight every weekday but has also introduced subtle yet significant changes to the format, tone, and key topics that dominate the national conversation, moving from AMLO's populist focus to a more technocratic and policy-driven approach.

The transition marks the end of AMLO's six-year run, which concluded in September 2024. The new 'Mañanera del Pueblo' under Sheinbaum continues to be a crucial platform for the federal government to communicate directly with the public, setting the national agenda and addressing controversies. However, viewers tuning into the live broadcast today, December 17, 2025, will notice a distinct difference in the substance of the announcements, which are now heavily focused on the implementation of her ambitious 'Plan México' and critical economic policy shifts.

President Claudia Sheinbaum Pardo: A Brief Political and Scientific Profile

The new face of the daily press conference is a distinguished scientist and experienced politician. President Claudia Sheinbaum Pardo brings a unique background to the highest office, which often informs the technical depth of the discussions held during her morning briefings.

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• Full Name: Claudia Sheinbaum Pardo.
• Date of Birth: June 24, 1962.
• Place of Birth: Mexico City, Mexico.
• Current Role: 66th President of Mexico (since 2024).
• Historical Significance: First woman and first person of Jewish descent to hold the Mexican presidency.
• Education: Environmental Engineering (undergraduate) and a Ph.D. in Energy Engineering from the National Autonomous University of Mexico (UNAM).
• Previous Political Role: Mayor (Jefa de Gobierno) of Mexico City from 2018 to 2023.
• Scientific Contributions: She is an energy and climate change scientist. She was a member of the Intergovernmental Panel on Climate Change (IPCC), which jointly received the Nobel Peace Prize in 2007.
• Political Party: Morena (National Regeneration Movement).

The New Policy Blueprint: Key Announcements from Sheinbaum's Mañanera

Unlike her predecessor, whose 'Mañanera' often focused on historical context, political attacks, and social programs, President Sheinbaum has used the platform to roll out detailed policy initiatives and economic strategies. The focus has shifted from the "moral economy" to a more technical, data-driven approach, often featuring cabinet secretaries to provide in-depth presentations.

The 18-Point 'Plan México' Unveiling

One of the most significant announcements made during a recent morning conference was the unveiling of the 18-point 'Plan México.' This ambitious economic initiative is the centerpiece of her administration, aiming for comprehensive transformation across several sectors. The Plan is frequently referenced in the live press briefings, providing a roadmap for her entire sexenio.

Key areas of focus in the Plan, as discussed in the 'Mañanera en Vivo,' include:

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• Infrastructure development and modernization.
• Renewed emphasis on energy transition and climate change goals.
• Strengthening social welfare programs with a focus on efficiency.
• New strategies for tackling water scarcity, a critical issue for northern Mexico.

Controversial Tariffs on Asian Imports

In a major economic policy shift, President Sheinbaum recently confirmed in her daily conference the administration's plan to impose or increase tariffs on over 1,400 products. These products, primarily from Asian countries like China, South Korea, and India, are being targeted to protect domestic industry and an estimated 350,000 jobs in Mexico.

During the live broadcast, the President defended the move as a necessary measure to ensure fair competition and safeguard the national manufacturing base. This topic has become a hot-button issue, dominating business headlines and demonstrating a more protectionist stance than anticipated by some observers.

The Geopolitical Hot Seat: International Relations and Water Treaty Commitments

The 'Mañanera' under Sheinbaum has quickly become the primary forum for addressing high-stakes international issues, particularly those concerning the United States.

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Navigating the US Water Debt Crisis

A persistent and urgent topic has been the commitment to the 1944 Water Treaty with the US. President Sheinbaum used a recent press conference to confirm her government's commitment to upholding the treaty, which mandates water deliveries to the United States. This announcement was critical, as it directly addressed threats from the US administration regarding potential tariffs—specifically a 5% tariff—if Mexico failed to meet its obligations. Her firm stance, communicated directly via the 'Mañanera en Vivo,' helped de-escalate a potential trade conflict.

Addressing the Fentanyl Designation

Another significant international matter discussed in a December 2025 press briefing was the US administration's designation of fentanyl as a Weapon of Mass Destruction (WMD). President Sheinbaum used the 'Mañanera' to tell reporters that her government would continue its own strategy to combat drug trafficking, while maintaining a cooperative but independent stance from the US on this highly sensitive security issue.

The Subtle Differences: How Sheinbaum’s Mañanera Compares to AMLO’s

While President Sheinbaum has maintained the *structure* of the daily press conference—starting early from the National Palace (Palacio Nacional)—the *style* and *substance* have notable differences.

• Focus on Data and Technical Detail: Sheinbaum's conferences are often more technical and data-heavy. She frequently defers to cabinet members, such as the Secretary of Labor and Social Welfare, Marath Baruch Bolaños López, who recently presented an initiative to Congress during the December 3rd, 2025, briefing. This contrasts with AMLO, who dominated the microphone and often spoke extemporaneously.
• Shorter Duration: While still lengthy, there is a noticeable trend toward slightly shorter conferences under the new administration, moving away from the marathon sessions that characterized AMLO's 'Mañaneras.'
• Defense of Independence: A recurring theme in Sheinbaum's briefings is her defense of her administration's independence. She has directly addressed claims that AMLO still dictates decisions, stating such suggestions are "false." This is a crucial distinction, as she seeks to establish her own political authority.
• Less Confrontational Tone: While still challenging to the press, the tone is generally perceived as less confrontational and focused less on direct attacks against political opponents or specific media outlets, pivoting instead to a defense of policy implementation.

In summary, 'La Mañanera en Vivo' remains the single most important communication tool in the Mexican government. Under President Claudia Sheinbaum, it has evolved into a platform that is more focused on the mechanics of government, economic policy, and international strategy. It provides a daily, live window into a presidency that is determined to demonstrate its technical competence while navigating complex geopolitical and domestic challenges.