The X Factor: How Much Can Creators Really Earn From X Premium Subscriptions In 2024? (The New Payout Formula Explained)

The landscape of creator monetization on X (formerly Twitter) has undergone a radical, game-changing shift in late 2024, moving away from the previous model based on Ad Revenue Sharing. If you’re a content creator, influencer, or thought leader on the platform, understanding the new earning structure is crucial, as the financial incentives are now tied directly to the value of the X Premium (formerly Twitter Blue) subscription ecosystem. This detailed guide breaks down the two primary ways creators earn from subscriptions on X, focusing on the new, engagement-based payout formula.

As of today, December 17, 2025, X has officially pivoted its primary creator fund to a system that rewards engagement from its paying members. Earnings are no longer solely dependent on the number of ad impressions in your tweet replies. Instead, your income is now a direct reflection of how much X Premium subscribers interact with your content, creating a complex but potentially lucrative new path for top creators.

The New X Creator Monetization Eligibility and Requirements

To start earning money on X, you must first qualify for the platform’s monetization programs. While the underlying technology remains, the requirements and the calculation methods have evolved significantly. The platform offers two distinct paths to earning revenue related to subscriptions: the general Creator Revenue Sharing program and the individual Creator Subscriptions feature.

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Here are the current, mandatory requirements for entry into the primary Creator Revenue Sharing program:

• X Premium Subscription: You must have an active subscription to X Premium (or a Verified Organization) to be eligible for payouts.
• Minimum Followers: A minimum of 500 active followers is required.
• Content Compliance: Your account must adhere strictly to X’s Ads Revenue Sharing Terms, Creator Monetization Standards, and the general X Rules.
• Payout Setup: You must have a verified, active Stripe account to receive payments, as Stripe is X's official payment partner.

It is important to note the major phase-out: the previous requirement of accumulating 5 million organic impressions over the last three months for the old Ad Revenue Sharing program is now largely irrelevant for the new payout calculation, which focuses on a different metric entirely.

Path 1: The New Creator Revenue Sharing Payout Formula (Engagement-Based)

The most significant change in 2024 is the shift in how the largest pool of money—the general creator fund—is distributed. Under the direction of Elon Musk, X has moved to a model that directly funds creators from the platform’s own Premium subscription revenue, essentially turning the entire platform into a shared subscription economy.

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How the Payout Pool is Calculated

Instead of sharing ad revenue, X now allocates a portion of the revenue generated from all X Premium subscriptions into a central pool for creators. The official announcement states that X will be sharing "up to 25% of Premium subscription payments" directly with creators.

This means your earnings are not a direct share of the ads *you* generated, but rather your slice of a pool funded by all global Premium subscribers. The total size of this pool increases as more users subscribe to X Premium.

The New Payout Metric: Premium Subscriber Engagement

The core of the new formula is the concept of Premium Subscriber Engagement. This is the metric that determines how much of the 25% pool you receive. The platform now prioritizes and financially rewards interactions from verified, paying users.

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Your payout is now calculated based on the total number and quality of engagements your content receives specifically from users who are X Premium subscribers. Key engagement metrics that count toward your earnings include:

• Likes from Premium accounts.
• Replies (comments) from Premium accounts.
• Reposts (retweets) from Premium accounts.
• Quote Tweets from Premium accounts.
• *Potentially* Direct Messages (DMs) and other deep interactions.

While the exact, proprietary algorithm that assigns a monetary value to a "Premium Like" remains opaque (a common practice among social media platforms), the intention is clear: content that successfully drives interaction with the platform's paying user base will earn the most. This is a significant pivot from the old metric of raw impressions.

Estimating Potential Earnings

Because the new formula is engagement-based and tied to a fluctuating pool (the 25% of global Premium revenue), giving a definitive "you will earn $X per 1,000 Premium Likes" is impossible. However, we can draw conclusions based on the new model:

• High Engagement, High Payout: A creator with 10,000 followers who generates high engagement (replies, quote tweets) from Premium subscribers will earn significantly more than a creator with 1 million followers whose content is only viewed by non-paying users.
• Content Focus: Content that appeals to the core X Premium demographic—often business professionals, early adopters, and highly engaged political/tech commentators—will see higher returns.
• Payout Cadence: Payouts are typically processed monthly, provided the creator meets the minimum payout threshold (usually $10).

Path 2: Direct Creator Subscriptions (Exclusive Content)

The second, more predictable, and more direct path to earning from subscriptions is the X Subscriptions feature (formerly known as Super Follows). This feature allows you to sell exclusive content directly to your audience.

This model is separate from the general Creator Revenue Sharing pool and provides a direct, recurring revenue stream from your most loyal fans.

Pricing and Revenue Split

Creators have the flexibility to set their own monthly subscription price, with common tiers ranging from $2.99 to $9.99 per month.

The revenue split for direct subscriptions is one of the most creator-friendly in the industry. For the first $100,000 in lifetime earnings, X has historically allowed creators to keep 97% of the revenue, after fees from mobile app stores (Apple/Google) are deducted. After the $100,000 threshold, the creator share typically adjusts to a lower but still competitive rate. This is the ultimate tool for building topical authority and a dedicated, monetizable audience.

What to Offer Subscribers

To maximize your earnings from this feature, you must provide compelling, exclusive value. Successful creators offer a mix of:

• Subscriber-Only Tweets: Exclusive content, deep-dive analysis, or early access to announcements.
• Subscriber-Only Spaces: Live audio conversations where only paying members can speak.
• Bonus Content: Behind-the-scenes looks, private Q&A sessions, or access to a private Direct Message Group.
• Badge Recognition: A special badge that appears next to a subscriber's name when they reply to your content, providing social status.

The Future of X Monetization: Entities and Topical Authority

The strategic shift by X’s leadership demonstrates a clear focus on incentivizing quality engagement from verified users over mass, unverified impressions. This new model will inevitably lead to a change in the type of content that is financially successful on the platform.

Creators who focus on building a strong topical authority within a niche—such as finance, cryptocurrency, political commentary, or software development—are best positioned to succeed. These niches naturally attract the highly engaged, paying X Premium subscriber base that now directly funds the Creator Revenue Sharing pool.

To maximize your earnings in this new era, focus on:

1. Driving Premium Interaction: Post provocative, insightful content that encourages replies and reposts from verified accounts.
2. Converting to Direct Subscriptions: Use the general platform to showcase your value and then funnel your most dedicated fans into your exclusive X Subscriptions tier for predictable, high-percentage monthly revenue.
3. Understanding Payouts: Regularly check your Stripe dashboard and X’s analytics to understand which content pieces are generating the most engagement metrics from Premium users.

The old days of earning solely from viral impressions are over. The new X model is a sophisticated system designed to reward high-value content creators who can capture the attention of the platform's paying customers.