The viral explosion of the "Piensa en Mí" music video by Mexican hip-hop legend Babo, the frontman of Cartel de Santa, remains one of the most talked-about cultural moments of the last few years. Released in January 2023, the song quickly became a global phenomenon, not just for its catchy rap verses but for its highly explicit, uncensored visual content that was strategically launched on the subscription platform OnlyFans.
The decision to release a full, uncensored version of the video—featuring explicit scenes—sparked immediate and massive controversy, catapulting Babo and the song into trending topics worldwide. This move blurred the lines between music, pornography, and digital monetization, setting a new, audacious precedent for artists in the Latin American music scene. The following is an in-depth look at the man, the music, and the shocking strategy behind the "Piensa en Mí" phenomenon.
Babo (Eduardo Dávalos De Luna): Biography and Profile
Eduardo Dávalos De Luna, universally known by his stage name Babo, is the founding member and lead vocalist of the iconic Mexican rap group Cartel de Santa. His career is marked by raw, street-level lyrics, a distinct persona, and a history of controversy, making him one of the most polarizing and influential figures in Mexican hip-hop.
- Full Name: Eduardo Dávalos De Luna
- Stage Name: Babo
- Date of Birth: November 16, 1976
- Place of Birth: Santa Catarina, Nuevo León, Mexico
- Primary Role: Lead Vocalist, Rapper, Songwriter, and Founder of Cartel de Santa
- Musical Genre: Mexican Hip-Hop, Gangsta Rap, Reggaeton (in later collaborations)
- Group Founded: 1996 (Cartel de Santa)
- Debut Album: Cartel de Santa (2002)
- Key Albums: Vol. II, Volumen ProIIIbido, Sincopa, Golpe Avisa, Viejo Marihuano
- Notable Controversies: Legal issues, explicit lyrical content, and the "Piensa en Mí" uncensored video release.
- Digital Presence: Highly successful creator on OnlyFans, leveraging his notoriety for exclusive content.
The Strategic Release: OnlyFans and the Uncensored Vision
The song "Piensa en Mí" itself, released on January 13, 2023, is a classic Cartel de Santa track, focusing on themes of desire, obsession, and the lingering presence of a former lover. However, the video's distribution strategy is what truly made it a landmark event. Babo chose to release two distinct versions of the music video:
1. The Public (Censored) Version
The standard music video, which was uploaded to YouTube and other mainstream platforms, featured a version that adhered to typical content guidelines. This cut included artistic shots and suggestive scenes but carefully avoided any explicit nudity or sexual acts, allowing it to reach a massive, general audience.
2. The Exclusive (Uncensored) Version
The full, "sin censura" (uncensored) version of the "Piensa en Mí" music video was exclusively hosted on Babo’s OnlyFans profile. This version contained graphic sexual content involving Babo and several models, which was filmed in a raw, cinematic style. The move was a calculated business decision that instantly drove thousands of new subscriptions to his page, proving the immense monetization power of explicit content within the music industry.
This dual-release tactic served multiple purposes. It allowed Cartel de Santa to maintain a presence on major music platforms while simultaneously capitalizing on the demand for exclusive, taboo content. The mere existence of the uncensored version fueled a massive curiosity-driven search volume for terms like "piensa en mi babo video sin censura" and "Cartel de Santa leaked video," guaranteeing the song’s viral status.
The Controversy and Aftermath: A Viral Leak and Public Reaction
The moment the uncensored version dropped on OnlyFans, the inevitable happened: it was leaked and began circulating rapidly across the internet, particularly on platforms like Twitter, Telegram, and adult video sites. This viral leak was arguably part of the overall marketing effect, as the widespread availability of the explicit content amplified the song’s fame far beyond his existing subscriber base.
The public reaction was divided but overwhelmingly intense. Fans and media outlets discussed the ethics of incorporating explicit content into a music video and the role of platforms like OnlyFans in an artist's career. Entities like the renowned Mexican journalist Adela Micha even reacted publicly to the explicit nature of the video, further cementing its place in pop culture discussion.
The Models and Production
The video's production was notable because Babo himself was credited as the director. The models who appeared alongside him in the explicit scenes also experienced an immediate surge in visibility. While specific names were initially sought after, the collective shock and focus remained on Babo's willingness to cross a line rarely touched by mainstream musical acts. The controversy even drew comments from other high-profile figures, such as Niurka Marcos, highlighting the pervasive nature of the discussion.
Beyond 'Piensa en Mí': Babo's History of Pushing Boundaries
The "Piensa en Mí" video is not an isolated incident but rather the culmination of Babo's career-long commitment to raw, unvarnished artistic expression. He has consistently courted controversy and pushed boundaries, often using his music to reflect the harsh realities and explicit language of street life in Mexico.
- "Todas Mueren por Mí": One of Cartel de Santa's earliest hits from their 2002 debut album, this track set the stage for their provocative style.
- "Shorty Party": Following the success of "Piensa en Mí," Babo released another highly suggestive video, "Shorty Party," in collaboration with La Kelly, further cementing his new strategy of using explicit visuals to drive massive engagement and revenue, often linking back to his OnlyFans platform.
This consistent approach has made Babo a master of generating buzz. His move into adult content creation on OnlyFans, using music videos as a vehicle, is a revolutionary business model for artists seeking to reclaim control over their most provocative work and monetize the immense public curiosity surrounding it. It highlights a significant shift in how artists can bypass traditional media censorship and directly profit from their creative freedom.
The legacy of the "Piensa en Mí" uncensored video is not just about the explicit scenes; it’s about the power of digital platforms to redefine artistic distribution and the strategic use of taboo content to achieve global viral status, solidifying Babo's status as a daring and financially savvy iconoclast in the world of Latin rap.
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