5 Must-Know Secrets Behind The Fair: New Albany’s Upscale 1920s-Themed Bistro

The Fair Restaurant, a sophisticated 1920s-themed bistro, has quickly become the definitive answer for those seeking an upscale, Roaring Twenties-inspired dining experience in Downtown New Albany, Indiana. As of December 16, 2025, this unique establishment is fully operational, offering a blend of global cuisine, classic cocktails, and an atmosphere that transports patrons back to the Prohibition Era's hidden glamor.

The concept goes far beyond mere theme decor; it is an intentional nod to New Albany’s rich history, specifically drawing inspiration from the city’s historic "Fair Store." This deep-rooted connection to the local past, combined with a commitment to fine dining, positions The Fair as one of Southern Indiana's (SoIN) most exciting and essential new culinary destinations. It’s a must-visit for anyone looking for a fresh, unique, and high-quality meal.

The Visionaries: Owners, Location, and Historical Roots

The Fair is not just a standalone project but the passion of a well-known local hospitality group, bringing a new level of fine dining to the New Albany scene. The foundation of the bistro is built on a blend of entrepreneurial spirit and culinary expertise.

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• Restaurant Name: The Fair Restaurant
• Location: 141 E. Market St., Downtown New Albany, Indiana (IN 47150)
• Former Occupant: Toast on Market (The bistro occupies the space previously held by this popular establishment.)
• Hospitality Group: VIVA! Hospitality Group
• Co-Owners: Juan Segoviano and Roza Segoviano
• Executive Chef: Roza Segoviano
• Sister Restaurants: The Segovianos also operate popular local Mexican-themed eateries, including La Catrina, Señor Iguanas, and Sleepy Rooster, showcasing their diverse experience across the SoIN region.
• Theme Inspiration: The bistro’s name and 1920s-themed concept are a tribute to the historic "Fair Store," a significant local landmark that once occupied a building in New Albany until 1939, connecting the modern restaurant to the city's past.

1. The Menu: A Global Twist on the Roaring Twenties Bistro

Unlike many themed restaurants that sacrifice quality for concept, The Fair elevates its offerings through a focus on local sourcing and global culinary influences. Executive Chef Roza Segoviano has curated a menu that is both sophisticated and approachable, moving beyond typical American fare to offer a unique fine-dining experience.

European-Inspired Global Cuisine

The menu’s inspiration is drawn from the Segovianos' extensive travels across Europe, specifically Italy, France, and Spain. This global cuisine approach translates into dishes that are rich in flavor and technique, but presented with the welcoming atmosphere of a local bistro. The restaurant emphasizes sourcing from local growers, producers, and artisans to ensure the freshest ingredients.

Signature Appetizers and Small Bites

The small bites and appetizers are designed to be shared and savored, perfect for a 1920s-style gathering. Highlights from the menu reflect classic, elegant bistro fare with a modern touch:

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• Charcuterie Board: A sophisticated selection of cured meats, cheeses, and accompaniments.
• Shrimp Cocktail: A timeless classic, often associated with upscale dining of the era.
• Meatballs: Served with caramelized tomato sauce, mascarpone, and garlic bread, showcasing the Italian influence.
• Stuffed Mushrooms: A rich blend of mascarpone, bacon, and toasted breadcrumbs.

2. The Speakeasy Vibe: Classic Cocktails and Curated Wine List

No 1920s-themed establishment would be complete without a strong focus on high-quality libations, a direct nod to the Prohibition Era's secret drinking culture. The Fair delivers on this with a carefully crafted beverage program that features both classic and house-crafted cocktails, alongside a notable wine list.

The bar menu is a true highlight, featuring beverages that evoke the spirit of the time. Patrons can explore a curated wine list designed to pair perfectly with the global cuisine. Crucially, the cocktail list includes references to the era, such as the Old Forester 1920 Prohibition Style Bourbon, an excellent choice for a period-appropriate drink. This attention to detail reinforces the thematic immersion, making the bar a central piece of the experience.

3. Why The Fair is More Than Just a Theme Restaurant

The Fair stands out in the Southern Indiana dining landscape by successfully blending a strong theme with genuine culinary excellence. The goal is not just to offer a novelty experience but to establish a true fine-dining presence in Downtown New Albany.

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A Commitment to Upscale Dining

The Segoviano family’s decision to open an upscale bistro was a strategic move to fill a niche in the growing New Albany culinary scene. The restaurant is positioned as a destination for special occasions, date nights, and anyone seeking high-quality food in an elegant environment. The atmosphere is designed to be sophisticated and welcoming, appealing to a broad audience looking for an elevated experience.

Topical Authority Entities in the Experience

To ensure a truly immersive and high-authority experience, The Fair incorporates elements that resonate with the 1920s and fine dining culture:

• Architecture and Decor: The interior design pays homage to the Art Deco and Art Nouveau styles popular during the Roaring Twenties, using rich colors, geometric patterns, and elegant lighting.
• Local History: The direct connection to the historic "Fair Store" grounds the theme in authentic New Albany history.
• Beverage Program: Focusing on classic cocktails, bourbon, and a curated wine list—staples of the era's hidden speakeasies.
• Cuisine: The menu, while global, maintains the high standards and presentation expected of a 1920s-era upscale bistro.

4. The Impact on Downtown New Albany's Culinary Scene

The opening of The Fair is a significant event for the economic and cultural development of Downtown New Albany. It signals a continued trend toward sophisticated, diverse, and high-quality dining options in the area, often referred to as SoIN.

By moving into the prominent space previously occupied by Toast on Market, The Fair has cemented its place in a high-traffic, central location. The presence of a dedicated fine-dining establishment encourages local residents and visitors from the greater Louisville area to explore New Albany's revitalized downtown core. It adds to the city's reputation as a culinary hotspot, complementing other local favorites and helping to create a vibrant, late-night atmosphere.

5. Planning Your Visit to The Fair

For those eager to experience the Roaring Twenties charm and global cuisine, a visit to The Fair requires a few considerations. Given its status as one of SoIN's newest and most popular fine-dining spots, reservations are highly recommended, especially on weekends.

The bistro is designed to offer a full dining experience, from a romantic dinner to a gathering of friends enjoying small plates and craft cocktails. Whether you are a local food enthusiast or a visitor to Southern Indiana, The Fair provides a unique blend of history, atmosphere, and culinary excellence that makes it a standout destination. The commitment of co-owner and Executive Chef Roza Segoviano to local sourcing and global flavors ensures that the quality of the food matches the elegance of the 1920s-themed setting.