The Ultimate Cleveland Browns QB Jersey Guide: Why Shedeur Sanders’ No. 12 Is Outselling The Veterans

The Cleveland Browns quarterback jersey landscape is more dynamic and intriguing than it has been in years, reflecting a volatile but hopeful moment for the franchise as of December 2025. The perennial question of who will lead the team has turned into a fascinating retail phenomenon, with a surprising new face dominating the sales charts.

Currently, the biggest story in the Browns' retail space isn't a Super Bowl MVP or a highly-paid veteran, but a rookie who is battling for a spot on the depth chart. The sheer popularity of certain players' jerseys reveals the shifting excitement and expectations of the passionate Cleveland fanbase.

The 2025 Cleveland Browns Quarterback Room: Jersey Numbers and Player Status

The Browns' quarterback situation heading into the 2025 season is a complex mix of veteran stability, high-priced investment, and rookie potential. This complexity directly influences which jerseys fans are buying, creating a unique sales hierarchy.

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• Joe Flacco (Jersey No. 15): The veteran signal-caller, who led the team on a dramatic playoff run in late 2023, has returned on a one-year deal for the 2025 season. Flacco has been named the starting quarterback for the beginning of the 2025 campaign, ensuring his No. 15 jersey remains a popular choice for fans seeking a symbol of recent, unexpected success.
• Deshaun Watson (Jersey No. 4): The franchise's long-term investment, Watson is expected to be on the roster for the 2025 season as he continues to recover from a ruptured Achilles injury suffered during the 2024 season. His No. 4 jersey remains a staple, representing the team's commitment to his future, despite his recent injury setbacks.
• Shedeur Sanders (Jersey No. 12): The rookie quarterback has become the unexpected jersey king. Despite being a projected third-stringer, Sanders' No. 12 jersey has been a massive commercial success, driving significant sales momentum for the team.
• Dillon Gabriel (Jersey No. 5): Another rookie QB addition, Gabriel is battling for a spot in the depth chart. His No. 5 jersey offers a more understated option for fans looking to support the team's future without the massive hype surrounding Sanders.

The combination of these four players—Flacco's immediate start, Watson's recovery, and the rookie duo of Sanders and Gabriel—makes the 2025 Browns QB room one of the most talked-about in the league, with jersey sales acting as a real-time barometer of fan sentiment.

The Shedeur Sanders Effect: Why No. 12 is the Hottest Jersey in Cleveland

The most compelling story in Browns jersey sales is the meteoric rise of Shedeur Sanders' No. 12. His popularity has defied typical sales logic, where starting quarterbacks and established stars usually dominate the market.

Sanders' jersey has been reported as one of the highest-selling among all 2025 NFL Draft picks and even ranked shockingly high on the overall NFL jersey sales leaderboard, a feat typically reserved for top-tier starters. This surge in popularity is driven by several key factors that have created a perfect storm of fan interest.

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The 'Prime Equity' Myth and Viral Hype

Part of the initial buzz around Sanders was fueled by a viral, albeit debunked, rumor that a "prime equity" clause in his contract would net him an extra $14 million from jersey sales. While this specific claim was false, the story itself amplified his name and jersey number across social media, driving curious fans to purchase the apparel.

The Power of the Sanders Name

Shedeur Sanders carries the legendary name of his father, Deion Sanders, a two-sport icon and one of the most recognizable figures in football history. This built-in celebrity status and the national spotlight that follows the Sanders family translate directly into massive commercial appeal, regardless of his initial position on the depth chart. Fans are buying into the potential and the brand.

The choice of No. 12 for Sanders is also significant. While not one of the retired numbers in Browns history, it’s a classic quarterback number that carries the weight of past greats across the league. For Browns fans, it represents a fresh start and a break from the recent history of rotating quarterbacks.

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A History of Angst and Iconic Numbers: The Browns QB Jersey Legacy

To truly appreciate the current jersey trends, one must understand the tumultuous history of the Cleveland Browns quarterback position. Since the team's return to the NFL in 1999, the Browns have been notorious for the sheer volume of players who have started at quarterback, with estimates putting the number over 40.

This history of instability has ironically created its own iconic jersey, famously known as the "Browns QB Angst Jersey," a fan-made shirt that lists every starting quarterback since 1999. The fact that a jersey symbolizing failure became a popular piece of fan apparel underscores the unique, self-deprecating humor of the Browns fanbase.

Numbers of Note in Browns QB History

While the Browns have not had a long line of Hall of Fame quarterbacks since the merger, several numbers are associated with key eras:

• No. 3: Historically, this number has a slightly higher winning percentage among Browns QBs post-1999, notably worn by players like Tim Couch, the first overall pick in the 1999 Draft.
• No. 8: Worn by Trent Dilfer during his time in Cleveland, No. 8 also holds a relatively high winning percentage compared to other numbers in the modern era.
• No. 6: Most recently associated with Baker Mayfield, whose No. 6 jersey was a top-seller during his tenure, representing the brief period of stability and playoff success in 2020.

The current popularity of No. 15 (Flacco), No. 4 (Watson), No. 12 (Sanders), and No. 5 (Gabriel) signals the next chapter in this storied, and often frustrating, history. Fans are actively choosing which narrative they want to support with their purchase: the veteran resurgence, the franchise commitment, or the electrifying future.

How to Choose Your Cleveland Browns QB Jersey in 2025

For any fan looking to purchase a new Cleveland Browns QB jersey, the decision in 2025 boils down to a choice between three distinct narratives:

1. The Safe, Proven Choice: Joe Flacco (No. 15)
If you want to celebrate the team's most recent success and support the veteran who is starting the season, the No. 15 Flacco jersey is the ideal choice. It represents grit, resilience, and the "Flacco Fever" that took over Cleveland in 2023.

2. The Future Investment: Shedeur Sanders (No. 12)
If you are buying into the hype, the commercial phenomenon, and the long-term potential of a high-profile rookie, the No. 12 Sanders jersey is the must-have item. It is the freshest, most talked-about jersey in the entire NFL right now, making it a bold and trendy statement.

3. The Franchise Commitment: Deshaun Watson (No. 4)
For fans committed to the team's long-term vision and the player with the largest contract, the No. 4 Watson jersey remains the standard, foundational choice. It signifies belief in his eventual return to health and form.

Whether you opt for the surprising sales leader in Shedeur Sanders, the veteran stability of Joe Flacco, or the long-term hope of Deshaun Watson, the Browns' quarterback jersey market is a perfect reflection of the team's current, captivating saga.