The Ultimate Super Bowl Video: Serena Williams' Shock Halftime Dance And Her Commercial Empire

The most talked-about "Super Bowl video" of the year isn't a 30-second commercial—it's a six-second clip of a tennis legend dancing. As of December 2025, the most recent and viral video moment featuring Serena Williams at the Super Bowl was her electrifying and completely unexpected cameo during the Super Bowl LIX Halftime Show, where she joined Kendrick Lamar on stage. This surprise appearance, which saw the 23-time Grand Slam champion perform a move known as the Crip Walk, instantly exploded across social media and news feeds, becoming one of the most culturally significant moments of the entire broadcast and sparking widespread discussion about her Compton roots and her subtle nod to the rap beef of the year. The raw, authentic energy of the moment redefined what a "Super Bowl video" from an elite athlete could be, moving far beyond traditional, highly polished ad spots.

This unprecedented cameo video, however, is just the latest chapter in Serena Williams' long-standing and lucrative relationship with the biggest night in American television. From motivational voiceovers to comedic bowling showdowns, the tennis icon has leveraged the massive Super Bowl platform to solidify her status not just as a sports GOAT, but as a global brand powerhouse. Her history of Super Bowl appearances—both planned and spontaneous—provides a masterclass in modern athlete endorsement, blending high-profile advertising with genuine, viral cultural moments that keep her name at the forefront of the conversation, year after year.

Serena Williams: A Super Bowl Video Timeline and Biography

Serena Williams’s career is defined by dominance, but her post-tennis business ventures and cultural moments have proven equally impactful. Her Super Bowl appearances are a testament to her enduring star power. Here is a brief biography and a timeline of her most notable Super Bowl "videos" and endorsements:

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• Full Name: Serena Jameka Williams
• Born: September 26, 1981, in Saginaw, Michigan
• Residence: Florida, U.S.
• Spouse: Alexis Ohanian (m. 2017)
• Children: Alexis Olympia Ohanian Jr. and Adira River Ohanian
• Career Highlights: 23-time Grand Slam singles champion (Open Era record), four-time Olympic gold medalist, former World No. 1 for 319 weeks.
• Entrepreneurial Ventures: S by Serena (fashion line), Serena Ventures (venture capital firm).
• 2016 Super Bowl 50: Starred in the Mini Cooper "Defy Labels" commercial.
• 2022 Super Bowl LVI: Featured in the Michelob Ultra "Superior Bowl" commercial, a star-studded bowling competition.
• 2023 Super Bowl LVII: Starred in two separate ads: Rémy Martin's motivational "Inch by Inch" spot and another Michelob Ultra commercial, "Welcome to Superior Bowl," with Brian Cox.
• 2025 Super Bowl LIX: Made a viral, unannounced cameo during the Halftime Show with Kendrick Lamar.

The Viral Halftime Show Cameo: Crip Walk, Compton, and Cultural Impact

The biggest "Serena Williams Super Bowl video" of the past year was not a commercial, but a raw, unscripted moment that instantly went viral across platforms like Instagram, X (formerly Twitter), and TikTok. During the Super Bowl LIX Halftime Show in February 2025, tennis fans and music lovers alike were stunned when Serena Williams emerged on stage alongside rapper Kendrick Lamar. The moment was charged with cultural significance, as she danced with Lamar to his controversial, chart-topping diss track, "Not Like Us."

The Crip Walk: A Nod to Compton Roots

The specific dance move Serena performed was the Crip Walk, a dance associated with her hometown of Compton, California. This move was not random; it carried deep personal and symbolic weight. It was a powerful, public acknowledgment of her origins and the community that shaped her, standing shoulder-to-shoulder with Lamar, another Compton native.

The move also served as a subtle but unmistakable cultural statement. The song "Not Like Us" was at the center of a high-profile rap feud, and Serena's participation was seen by many as a powerful endorsement of Lamar's position. The video immediately became a cultural flashpoint, generating millions of views and sparking debates about celebrity authenticity, hip-hop culture, and the tennis star's willingness to engage in a public, personal statement on the world's biggest stage. Her husband, Alexis Ohanian, was quick to show his support on social media, celebrating the iconic moment.

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Serena herself later spoke about the moment, sharing her excitement and the adrenaline rush of the surprise performance. The video clip of her dancing became a meme, a GIF, and a core piece of Super Bowl LIX history, proving that genuine, unexpected moments often trump even the most expensive advertisements. This video is a quintessential example of a celebrity leveraging their cultural capital for maximum, organic impact.

Serena Williams' Super Bowl Commercial Legacy: The Endorsement Powerhouse

While the halftime dance was a viral video coup, Serena Williams has long been a Super Bowl advertising staple, consistently commanding top dollar for her endorsements. Her commercial appearances are carefully curated to highlight different facets of her brand: power, humor, and inspiration.

The Motivational Speaker: Rémy Martin (Super Bowl LVII)

In 2023, Serena starred in a powerful Super Bowl LVII commercial for Rémy Martin, a French cognac brand. The ad, titled "Inch by Inch," featured a motivational voiceover delivered by Williams herself. The message was one of perseverance, dedication, and the cumulative power of small, consistent efforts—a theme that perfectly mirrors her legendary tennis career. This commercial positioned her as a sage, inspiring figure, connecting the discipline of elite sports to the craft of fine spirits.

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The Comedic Competitor: Michelob Ultra (Multiple Appearances)

Serena has a multi-year partnership with Michelob Ultra, leading to some of her most memorable and lighthearted Super Bowl spots. Her 2022 and 2023 commercials for the beer brand, often centered around a "Superior Bowl" theme, saw her trading her tennis racket for a bowling ball, often alongside other sports and entertainment heavyweights like Peyton Manning, Alex Morgan, and even actor Brian Cox (of Succession fame). These videos are critical to her brand, showing a playful, accessible side of the usually intensely focused athlete. The Michelob Ultra ads are often highly rated for their humor and star power, generating significant media buzz and LSI keywords like 'Michelob Ultra Super Bowl ad' and 'Superior Bowl.'

The Boundary Breaker: Mini Cooper (Super Bowl 50)

One of her early, defining Super Bowl commercials was for Mini Cooper in 2016. The "Defy Labels" campaign featured Williams alongside other celebrities like Abby Wambach and Tony Hawk, all challenging the stereotypes placed upon them. Serena's segment directly addressed the labels she has faced throughout her career, such as "diva" and "too strong." This commercial was a powerful, early example of her using her platform to drive a social message, setting the stage for her later, more personal Super Bowl moments.

Topical Authority and Key Takeaways from Serena's Super Bowl Videos

Serena Williams’s Super Bowl video appearances—both the unexpected halftime dance and the high-budget commercials—demonstrate several key strategies for maintaining topical authority and cultural relevance long after retirement from professional sports. Her ability to pivot from a highly controlled, motivational advertisement (Rémy Martin) to a raw, culturally charged viral moment (Kendrick Lamar's "Not Like Us" Crip Walk) is unparalleled.

The enduring popularity of her Super Bowl videos highlights the power of authenticity and star-studded collaborations. Whether she is promoting a light beer with a comedic bowling theme or making a powerful statement on stage, Serena Williams ensures that her presence on the biggest night in television is always fresh, memorable, and a definitive part of the cultural zeitgeist. Her Super Bowl video legacy is not just about selling products; it’s about solidifying her status as a cultural icon whose influence transcends the world of tennis.