The Lucas Oil Late Model Dirt Series: A New Era Profile
The Lucas Oil Late Model Dirt Series (LOLMDS) is widely recognized as the premier national touring sanctioning body for dirt late models.
- Series Name: Lucas Oil Late Model Dirt Series (LOLMDS) presented by FloRacing
- Governing Body: Formerly Lucas Oil Products, now FloSports (as of December 2025)
- Official Website: www.lucasdirt.com
- Primary Streaming Partner: FloRacing
- Championship Format: Reverting to a season-long points format (starting 2026)
- 2026 Season Scope: 58 events at 26 tracks across 15 states
- Key Annual Events: Dirt Track World Championship (Eldora Speedway), Georgia-Florida Speedweeks, Lucas Oil Pittsburgher.
- Official Fuel Partner: Sunoco Race Fuels
1. FloSports Acquires The Entire Lucas Oil Late Model Dirt Series
The single biggest news story—a genuine bombshell that broke on December 11, 2025, and instantly went viral across the Lucas Oil Late Model Twitter community—is the acquisition of the series by FloSports.
This monumental shift in ownership means the national dirt late model series is now under the control of its primary streaming partner. The move is expected to usher in a new era of expansion and financial growth for the series. FloSports, known for its extensive coverage of dirt racing through FloRacing, has expressed ambitious plans for the future.
Series Director Rick Schwallie has been instrumental in communicating the implications of the acquisition, assuring fans and competitors that the series' core mission remains intact while leveraging FloSports' technological and media reach. This strategic purchase is not just about broadcasting; it’s about solidifying the LOLMDS's position as the undisputed leader in the dirt late model world, ensuring maximum visibility and significant prize money for the competitors.
2. The Massive 2026 Schedule Reveal: 58 Events Confirmed
Hot on the heels of the ownership news, the official 2026 Lucas Oil Late Model Dirt Series presented by FloRacing schedule has been unveiled, confirming a grueling, yet thrilling, 58-event slate. The sheer volume of races demonstrates the commitment to national touring and providing racers with ample opportunities for success.
The schedule spans 26 tracks across 15 states, a truly national footprint that challenges the best dirt late model drivers in the country. The season will kick off in traditional fashion with the highly anticipated Georgia-Florida Speedweeks, a staple that draws massive crowds and sets the tone for the entire year. Key highlights of the announced schedule include:
- Season Opener: The traditional Georgia-Florida Speedweeks start, often featuring multiple races at venues like Golden Isles Speedway.
- Marquee Events: Confirmed returns for major races like the Dirt Track World Championship at Eldora Speedway and the Lucas Oil Pittsburgher at PPMS.
- Expansion and Prize Money: The 2025 and 2026 campaigns are set for major expansion, featuring significant prize money increases across the board, making the tour more lucrative for established teams and aspiring Rookies of the Year.
The schedule's design, which was built "from beginning to end," aims to create a cohesive and exciting narrative for the National Championship chase. Fans are already marking their calendars for the biggest dirt racing events of the year.
3. Playoff Format Denounced: The Return to a Season-Long Championship
Perhaps the most celebrated announcement, which received significant positive feedback across the Lucas Oil Late Model Twitter sphere, is the decision to revert to a season-long points format. After three seasons of utilizing a playoff structure, series officials have listened to the competitors and fans, choosing to return to the traditional, enduring test of consistency.
This change emphasizes the importance of performance at every single one of the 58 events on the 2026 schedule. The season-long championship is seen by many in the dirt late model community as the purest measure of a team's strength, durability, and sustained excellence over a demanding touring schedule. The driver who finishes on top will be the one who mastered the most tracks, avoided the most DNFs, and consistently delivered podium finishes from January through October.
This move aligns the series with the historical roots of dirt track racing and ensures that every race, from the first night of Speedweeks to the final event, carries maximum weight in the National Championship battle. It is a clear signal that the new management is prioritizing the integrity and tradition of the sport.
4. Increased Focus on Driver Development and Rookie Programs
The Lucas Oil Late Model Dirt Series continues to demonstrate its commitment to fostering the next generation of dirt racing stars. This is evident in the continued and expanded support for the Rookie of the Year program.
O'Reilly Auto Parts has reaffirmed its support, continuing to back the Rookie of the Year program, which provides crucial financial incentives and recognition for emerging talent. The series serves as the ultimate proving ground, and the Rookie title is a significant achievement, often launching the careers of drivers who go on to challenge for the National Championship. The 2024 season, for example, saw drivers like Brandon Sheppard (B-Shepp) securing key wins, demonstrating the high level of competition newcomers face.
With the major expansion and increased prize money in 2025 and 2026, the incentive for young drivers to commit to the full national tour has never been higher, ensuring a fresh influx of talent and exciting new rivalries for fans to follow on social media.
5. The Digital Race Experience is Now Centralized on FloRacing
The FloSports acquisition solidifies the MAVTV on FloRacing platform as the definitive home for watching every single LOLMDS event. While the Lucas Oil Late Model Twitter account will remain the source for breaking news, the digital viewing experience is now fully integrated under the FloSports banner.
This centralization means fans can watch every race live and on-demand, ensuring they never miss a moment of the action, whether it's the Dirt Track World Championship at Eldora or a mid-week race at a regional track. The synergy between the series and the streaming platform is now complete, promising better production quality, more behind-the-scenes content, and a seamless viewing experience for the dedicated dirt racing fan base.
The official LOLMDS channels, including its website and social media, will continue to be the hub for all announcements, driver interviews, and schedule changes, maintaining a direct line of communication with the passionate community. The future of the Lucas Oil Late Model Dirt Series is not just about what happens on the track, but how it is consumed digitally, and the recent announcements confirm that the series is fully embracing the future of motorsports media.
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