The Epic Comeback: 5 Reasons Primo's Tex-Mex Grille (Now Primo's MX) Is Dallas' Hottest Reopening

The story of Primo's Tex-Mex Grille is one of Dallas dining legend, a dramatic tale of closure, nostalgia, and a triumphant return that has redefined the city's Tex-Mex landscape. As of late 2024 and heading into 2025, the brand, particularly its iconic Uptown location, is experiencing a massive resurgence under a new, elevated concept. This article dives deep into the latest status, the new vision, and the signature dishes that are drawing crowds to both the historic Dallas area and the reliable Garland outpost.

Once a beloved staple on McKinney Avenue for nearly three decades, the original Primo's abruptly closed in 2013, leaving a Tex-Mex-sized hole in the hearts of Uptown residents and margarita aficionados. The brand’s subsequent comeback as Primo's MX Kitchen & Lounge is not just a simple reopening; it is a complete evolution, blending the nostalgic charm of the old spot with a sophisticated, modern culinary approach that has quickly made it one of the hottest reservations in the Dallas-Fort Worth (DFW) area.

The Tale of Two Primo’s: Locations and Current Status

The name "Primo's Tex-Mex Grille" now refers to a legacy that spans two distinct, yet connected, entities in the Texas dining scene. Understanding the difference is key to appreciating the brand's current strength and topical authority in the competitive DFW market.

• The Chilling True Story 5 Key Facts About Richard Evonitz The Serial Killer Who Kidnapped Kara Robinson Chamberlain Xpjje

Primo’s MX Kitchen & Lounge: The Uptown Dallas Icon Reimagined

The most significant and recent news surrounds the dramatic return to the original location at 3309 McKinney Avenue in Uptown Dallas. This spot, which operated for nearly 30 years, is now the flagship for an "evolved concept" known as Primo's MX Kitchen & Lounge.

• Concept: The new iteration is a significant upgrade, moving away from the old, sometimes dive-bar reputation to an "elevated" and "reimagined" dining experience. It focuses on high-quality ingredients, a sophisticated atmosphere, and a full bar program that pays homage to its margarita-fueled past.
• Ownership & Vision: The comeback was spearheaded by new ownership, including developer Mehrdad Moayedi, CEO of Centurion American Development Group, whose vision was to bring the beloved name back to its roots while ushering it into a modern era.
• DFW Expansion: The Uptown location is reportedly the first of three planned Primo's locations set to open across the Dallas-Fort Worth region, signaling a major expansion of the brand's presence.

Primo’s Tex-Mex Grille: The Garland Staple

While the Uptown location captured the headlines with its comeback, the Primo's Tex-Mex Grille in Garland, TX, has quietly and consistently served the community for years. This location represents the brand's reliable, family-recipe-driven heritage.

• Location: Situated at 4861 Bass Pro Drive near Lake Ray Hubbard, the Garland grille provides a more traditional, hearty Tex-Mex experience.
• Features: It is known for its full bar, friendly service, and popular outdoor seating, making it a favorite spot for locals and visitors to the lake area. This location has been serving the Garland area since 2008, upholding the brand's 35-year Texas legacy.

Must-Try Menu Entities: From Brisket Enchiladas to Fusion Margaritas

The menu at Primo's, regardless of the location, is a celebration of classic Tex-Mex, focusing on fresh ingredients, generous portions, and family recipes. The new Primo's MX Kitchen & Lounge has refined this offering, but the core entities remain the star attractions.

• The Facts Of Life Cast Where Are Eastlands Girls Now 2024 Updates 2tx8p

The Signature Dishes You Need to Order

The depth of the menu offers a rich tapestry of flavors, making it a haven for Tex-Mex enthusiasts. These are the dishes that establish the restaurant's topical authority in the cuisine:

1. The Brisket Enchiladas: A standout signature dish, these savory enchiladas are a testament to Texas barbecue influence, featuring slow-cooked, tender brisket wrapped in tortillas and smothered in a rich sauce.

2. Carne Asada and Shrimp: A high-end offering that showcases the "elevated" concept, pairing perfectly grilled steak with succulent shrimp for a surf-and-turf Tex-Mex experience.

• The Surprise Vegas Wedding And Shared Grief 5 Shocking Details Of John Schneider And Dee Dee Sorvinos Whirlwind Romance Ohirf

3. The Signature Burrito: Known for its immense size and robust filling, this dish is a classic for those seeking a hearty, satisfying meal.

4. Taco Salads: A perennial favorite, the taco salads are celebrated for their generous portions and presentation in a crispy, fried tortilla bowl.

5. Soup and Salad Specialties: Beyond the main courses, the menu features lighter, yet equally flavorful options like the comforting Tortilla Soup, the creamy Chipotle Corn Chowder, and the popular Fajita Taco Salad.

The Margarita Legacy: The True Heart of Primo’s

For many patrons, the history of Primo's is inextricably linked to its famous bar program. The margaritas—often cheap and plentiful in the old days—have been refined in the new concept but remain a central draw.

The Fusion Margarita Lineup

The bar menu is extensive, featuring several specialty Fusion Margaritas that go beyond the standard lime and tequila mix. These are essential entities for any Tex-Mex cocktail lover:

• The Texas Margarita: A robust, classic recipe, often featuring premium tequila and a fresh citrus blend.
• The Ruby Margarita: A fruity, vibrant option, likely infused with a red fruit like cranberry or raspberry.
• The Jalapeno Margarita: For those who like a kick, this spicy concoction is perfectly balanced with the heat of fresh jalapenos.
• The Hemi Margarita: A potent, signature blend, named for its powerful effect.
• The Azul Margarita: A visually stunning and often sweeter option, typically made with Blue Curacao.

In addition to the specialty drinks, the Garland location is known for its value, offering enticing deals like half-price margaritas and discounts on domestic beers, maintaining the tradition of an accessible, fun night out.

Why Primo’s MX is More Than Just a Restaurant

The return of Primo's to McKinney Avenue is more than just a new business opening; it’s a cultural event that speaks to the power of nostalgia and the enduring appeal of quality Tex-Mex cuisine. The transition to Primo's MX Kitchen & Lounge shows a business model that successfully adapts to modern consumer expectations—offering an "elevated" experience without abandoning the soul of its "uptown staple" past.

By maintaining a commitment to family recipes in Garland while pursuing a sophisticated, high-end concept in Uptown, the brand has demonstrated a unique ability to cater to different segments of the DFW market. Whether you're looking for a casual, reliable dinner near Lake Ray Hubbard or a chic, elevated dining experience in the heart of Dallas, the various iterations of Primo's Tex-Mex Grille offer a rich and flavorful piece of Texas history.