5 Major Commercials & Brand Endorsements Powering Lindsay Lohan's 2025 Career Resurgence

The year 2025 has definitively marked a new golden era for Lindsay Lohan, not just on the silver screen but also in the high-stakes world of brand endorsements and television commercials. Following a series of successful Netflix films and a renewed public profile, the actress has secured several major, high-profile advertising deals that capitalize on her nostalgic appeal and fresh, mature image.

As of this current date in December 2025, the most significant announcement is her role as a global brand ambassador for a major hair care company, solidifying her status as a mainstream commercial powerhouse. This comprehensive look details the confirmed and ongoing campaigns that are defining the "Lohan Renaissance" across multiple industries, from telecommunications to beauty.

Lindsay Lohan: Full Biography and Profile (Updated 2025)

Lindsay Dee Lohan is an American actress, singer, and entrepreneur who has maintained a high-profile career since her childhood. Born on July 2, 1986, in New York City, she began her professional life at the age of three, signing with Ford Models and appearing in over 60 television commercials before her breakout film role.

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• Full Name: Lindsay Dee Lohan
• Born: July 2, 1986 (Age 39 as of 2025)
• Birthplace: New York City, New York, U.S.
• Spouse: Bader Shammas (m. 2022)
• Children: 1
• Breakout Role: Dual role as Annie James and Hallie Parker in *The Parent Trap* (1998).
• Iconic Films: *Freaky Friday* (2003) alongside Jamie Lee Curtis, *Mean Girls* (2004), *Just My Luck* (2006).
• Recent Comeback: Started with the Netflix holiday film *Falling for Christmas* (2022), followed by *Irish Wish* (2024).
• Upcoming Projects (2025-2026): The highly anticipated sequel *Freakier Friday* (released August 2025), *Cursed*, *Mob Street*, and the rumored *The Parent Trap 2: Double the Love* (2026).

The Definitive 2025 Brand Partnership: Schwarzkopf Ambassador

The biggest commercial news for Lindsay Lohan in 2025 is her appointment as the newest Global Brand Ambassador for Schwarzkopf. The partnership, officially announced in July 2025, is a celebration of the brand's world-class hair color formulas and the long-standing bond between clients and their colorists.

A Personal Connection to the Brand

This endorsement is particularly potent because it is rooted in Lohan's personal history and relationship with hair care. The campaign highlights her own journey with her hair color, emphasizing her long-term trust in the Schwarzkopf brand. In fact, her longtime hair colorist, Tracey Cunningham, was integral to the launch, designing a custom color for the campaign.

The commercials and print ads feature Lohan with a "fresh, ethereal" energy, showcasing the brand's professional color results. This beauty partnership is a major step, positioning Lohan as a sophisticated, reliable face for a global consumer product, moving beyond the one-off Super Bowl spots of previous years.

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Ongoing High-Profile Commercial Campaigns and Endorsements

While Schwarzkopf is the newest jewel in her crown, Lohan’s commercial portfolio in 2025 is robust, built upon successful, ongoing campaigns with major U.S. companies. These partnerships leverage her ability to connect with a wide, multi-generational audience through humor and self-awareness.

1. Verizon: "Things Are Different" and FiOS Spots

Lindsay Lohan has continued her work with telecommunications giant Verizon, appearing in new spots throughout 2025. These commercials often play on her past public persona with a humorous, self-deprecating tone, indicating that "things are different" now—a clear nod to her career resurgence and newfound stability.

One notable campaign involved Verizon FiOS, where she starred in a short ad titled "Hard Work." These spots are highly effective because they use the actress's fame to draw attention while delivering a clear, modern message about the product's reliability and speed. The continued relationship with a massive brand like Verizon underscores her sustained marketability.

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2. Nexxus: The 'Style Swap' Campaign

Another significant hair care endorsement for Lohan in 2025 is her campaign with Nexxus. Titled 'The Style Swap,' the campaign is a clever piece of marketing that sees Lohan recreating iconic hairstyles from her fan-favorite movie characters. This directly taps into the nostalgia driving her current career wave.

By featuring looks from *Mean Girls* or *The Parent Trap*, the Nexxus campaign appeals to the millennial and Gen Z audiences who grew up with her films. The campaign focuses on the brand's Styling Line, effectively linking the quality of the product to her most memorable on-screen moments.

3. Planet Fitness: The Super Bowl Legacy

While no confirmed 2025 Super Bowl commercial has been announced for Lohan as of late 2025, her 2022 Planet Fitness Super Bowl ad remains a benchmark for her comeback. The ad, titled 'What’s Gotten Into Lindsay?', hilariously spoofed her past troubles, including paparazzi and her DUI history, showcasing her willingness to embrace her narrative.

The success of the Planet Fitness spot proved her commercial appeal was back and stronger than ever, opening the door for the Schwarzkopf and Verizon deals. Industry experts anticipate that given her current profile and the release of *Freakier Friday* in 2025, she is a prime candidate for a major 2026 Super Bowl spot.

4. Pure Leaf Tea: The 'Tea Break' Spot

Rounding out her recent endorsements is her work with Pure Leaf Tea. In the 'Tea Break' TV spot, Lohan strolls through an office, emphasizing the importance of taking a real break, distinct from a desk lunch. This campaign positions her as a spokesperson for wellness and work-life balance, aligning with her more mature, motherly public image.

The combination of these endorsements—beauty, telecommunications, fitness, and beverage—demonstrates a strategic effort by her team to position Lindsay Lohan as a versatile and relatable celebrity endorser. Her current wave of commercial success is a direct result of her career stability and the highly successful return to acting with Netflix and Disney sequels.