The iconic, infectious, and slightly suggestive "bubble gum song" from the 2009 comedy classic *Paul Blart: Mall Cop* has officially returned to the cultural spotlight. As of late December 2025, the track is no longer just a nostalgic movie moment but a full-blown viral phenomenon, dominating social media platforms like TikTok and sparking massive curiosity from a new generation of listeners. This article dives deep into the song's surprising history, the artist behind the hit, and the reason for its sudden, massive resurgence more than a decade after the film’s release.
The song in question is "My Bubble Gum" by the Atlanta-based rapper and reality star Rasheeda. While its brief but memorable appearance in the Kevin James-led film cemented its place in early 2010s pop culture, its journey from a 2007 hip-hop track to a 2025 TikTok sensation is a fascinating case study in how forgotten movie moments can find new life online.
Rasheeda: The Queen of Southern Hip-Hop and the Artist Behind the Hit
Before "My Bubble Gum" became synonymous with Paul Blart’s segway antics, its artist, Rasheeda, was already a respected figure in the Southern hip-hop scene. Her career spans decades, marked by a distinctive style and entrepreneurial spirit.
Rasheeda Frost: Biography and Profile
- Full Name: Rasheeda Widad Frost (née Buckner)
- Born: May 25, 1982
- Birthplace: Atlanta, Georgia, U.S.
- Occupation: Rapper, Songwriter, Television Personality, Entrepreneur
- Music Career Start: Began in 1998 as part of the hip-hop trio Da Kaperz.
- Solo Debut: Released her first solo album, *Dirty South*, in 2001.
- Key Albums: *Dirty South* (2001), *A Ghetto Dream* (2002), *Dat Type of Gurl* (2007), *Certified* (2012).
- Film/TV Appearances: Best known for her role on the VH1 reality television series *Love & Hip Hop: Atlanta*.
- Entrepreneurship: Co-owns the boutique Pressed with her husband, Kirk Frost.
Rasheeda has been a consistent presence in the music industry since the early 2000s, collaborating with major artists and establishing herself as a prominent female MC from Atlanta.
"My Bubble Gum" was originally released in 2007 on her album *Dat Type of Gurl*. The song, a catchy, upbeat hip-hop track, features a playful and confident lyrical style, which is a signature of Rasheeda's work. It was written by Rasheeda, Kirk Frost, and Shiwen Shann.
The Iconic Scene: How 'My Bubble Gum' Landed in Paul Blart
The song's inclusion in the 2009 movie *Paul Blart: Mall Cop* is a perfect example of a minor soundtrack placement creating a lasting cultural footprint. The film, starring Kevin James as the titular mall security guard, became a surprise box office hit, and its soundtrack featured a mix of classic rock, holiday tunes, and modern hip-hop.
The track "My Bubble Gum" plays during a short, specific moment in the film. While the song is only heard for a brief time, its distinct rhythm and memorable title—often searched simply as the "bubble gum song"—made it stand out from the rest of the soundtrack.
The scene is a lighthearted moment that contrasts with the movie's main plot of a mall heist. The song’s energetic, slightly suggestive vibe adds a layer of unexpected hip-hop flair to the otherwise wholesome, slapstick comedy of the film. This contrast is precisely what made the track so memorable and searchable for years to come.
The TikTok Effect: Why a 2007 Song is Trending in 2025
The true "fresh" and "terkini" (current) update on "My Bubble Gum" is its massive, unexpected resurgence on TikTok. In a pattern often seen on the platform, an older, somewhat obscure song from a beloved piece of media is rediscovered and turned into a viral trend.
The track’s catchy chorus and distinct beat make it ideal for short-form video content, particularly dance challenges and comedic "POV" (Point of View) skits. The song's title and lyrics—"Chew me like some bubblegum"—provide a simple, memorable hook that users can easily incorporate into various creative concepts.
This viral moment has introduced Rasheeda's music to millions of younger users who were likely too young to see *Paul Blart: Mall Cop* in theaters or hear the song upon its original 2007 release. The trend has significantly boosted the song's streaming numbers and search volume, proving the enduring power of movie soundtracks and social media nostalgia.
Decoding the "My Bubble Gum" Phenomenon: 5 Key Facts
The journey of "My Bubble Gum" from a Southern rap track to a global viral hit is filled with surprising details that highlight the unpredictable nature of music fame.
1. It's Older Than the Movie
Many believe the song was created specifically for the film. In reality, "My Bubble Gum" was released two years before *Paul Blart: Mall Cop* hit theaters in 2009. It was a single from Rasheeda's 2007 album, *Dat Type of Gurl*.
2. The Genre is Pure Southern Hip-Hop
While the film is a family-friendly comedy, the song is pure, unadulterated hip-hop/rap. Its production style and lyrical content are firmly rooted in the Atlanta hip-hop scene of the mid-2000s, a detail often overlooked by casual movie viewers.
3. It Shares the Soundtrack with Rock Legends
The *Paul Blart: Mall Cop* soundtrack is an eclectic mix. "My Bubble Gum" sits alongside tracks like "Mr. Blue Sky" by Electric Light Orchestra, "Detroit Rock City" by KISS, and "I Can't Hold Back" by Survivor. This diverse lineup is part of what makes the movie's musical identity so unique.
4. The TikTok Trend is Global
The recent viral trend is not confined to the United States. TikTok's global reach means that users from all over the world are now searching for the "bubble gum song," leading to a massive spike in international streams and searches for Rasheeda's back catalog.
5. The Song's Success is a Testament to Rasheeda's Longevity
The track's resurgence is a win for Rasheeda, who has maintained a decades-long career in music and entertainment. The song's renewed popularity demonstrates that her work continues to resonate with audiences, regardless of the original release date.
Why the 'Bubble Gum Song' Endures
The enduring popularity of "My Bubble Gum" is a combination of factors. First, the song is simply catchy. Its uptempo beat and memorable hook are designed for replayability. Second, its association with *Paul Blart: Mall Cop* gives it a strong anchor in the collective nostalgia of a generation who grew up with the movie.
Ultimately, the song's journey—from a 2007 Atlanta rap single to a 2009 movie soundtrack deep cut, and finally to a 2025 viral TikTok sensation—proves that good music, even when briefly featured, has an unpredictable and lasting power to captivate new audiences.
If you're looking to dive deeper into the soundtrack of *Paul Blart: Mall Cop* or explore Rasheeda's impressive discography, "My Bubble Gum" is the perfect place to start. Its current viral status is a reminder that in the digital age, no hit is ever truly forgotten.
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