5 Shocking Details About The Dana White "Dodge Commercial" That’s Actually A Ram Trucks Anthem

The advertising world is buzzing with controversy and massive corporate deals, and at the center of it all is Dana White, the outspoken CEO of the UFC. As of today, December 15, 2025, the commercial many people search for as the "Dana White Dodge Commercial" is actually a high-octane, flag-waving anthem for Ram Trucks, a brand under the Stellantis umbrella.

Launched in June 2025, the campaign titled "Never Stop Being American" features White's unmistakable, gravelly voice narrating a celebration of American spirit and resilience, sparking intense debate across social media and solidifying his role as a key corporate spokesperson for the automotive giant. This commercial is more than just an ad; it's the public face of a monumental new partnership.

Dana White: Biography, Net Worth, and Corporate Empire (2025 Update)

• Full Name: Dana Frederick White Jr.
• Date of Birth: July 28, 1969
• Place of Birth: Manchester, Connecticut, U.S.
• Primary Role: President and CEO of the Ultimate Fighting Championship (UFC)
• Corporate Affiliations: Co-founder of Power Slap; Executive with TKO Group Holdings (the merged entity of UFC and WWE)
• Estimated Net Worth (2025): $500–$520 million.
• Key Business Ventures: Instrumental in turning the UFC into a multi-billion dollar global sports powerhouse following its purchase by the Fertitta brothers. He also launched the controversial Power Slap league.
• Future Plans: White has indicated plans to re-enter boxing promotion, aiming for full involvement by 2025.
• Personal Life: Known for his high-stakes gambling in Las Vegas and his outspoken, non-P.C. public persona.

1. The Commercial Is For Ram Trucks, Not Dodge

The first and most common misconception is that the advertisement is a "Dodge commercial." While Ram and Dodge are both part of the multinational automotive corporation Stellantis, the campaign is exclusively for the Ram Trucks brand. Ram is positioning itself with a rugged, patriotic, and uncompromising new brand ethos: "Nothing Stops Ram."

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Dana White's involvement is a direct result of his personal brand aligning with Ram's target audience—a demographic that values toughness, American manufacturing, and a defiant attitude. The commercial serves as the brand's new anthem, an emotionally charged piece that sets the tone for future Ram marketing, particularly for their new 2025 vehicle lines like the Chassis Cab.

2. It’s The Launchpad for a Massive TKO Group Partnership

The Dana White narration commercial is merely the tip of the iceberg in a monumental corporate synergy. The real story is the strategic partnership between Ram Trucks and TKO Group Holdings, the sports and entertainment powerhouse that owns both the UFC and WWE.

In a major announcement made by White himself, Ram is set to become the official Truck Partner of the UFC, WWE, and the Professional Bull Riders (PBR) starting in 2026. This deal cements Ram’s presence across three of the most passionate and dedicated fan bases in sports, making the Dana White commercial a precursor to years of integrated marketing and sponsorship. This is a crucial detail that makes the ad campaign more than a one-off celebrity endorsement.

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3. The "Never Stop Being American" Theme Sparked Intense Controversy

The title of the campaign, "Never Stop Being American," is a clear indicator of its highly patriotic and nationalistic theme, which has been the main source of public debate. The commercial is an aggressive celebration of American history and values, featuring imagery that includes:

• Shots of the Apollo missions.
• Bull riding and other rugged American pastimes.
• A stylized depiction of George Washington in a Ram truck.
• A focus on the return of the iconic HEMI V-8 engine.

While many viewers and Ram customers have praised the ad for its unapologetic patriotism, others have found the theme overly nationalistic, leading to strong negative reactions. The intentional, polarizing nature of the campaign leverages White’s own public persona, which thrives on being provocative and appealing directly to a specific, passionate audience segment.

4. The Commercial Was Launched with a New 2025 Lineup Focus

The timing of the "Never Stop Being American" campaign is directly tied to the launch of Ram’s updated vehicle lineup. The commercial was released in June 2025, coinciding with significant product announcements, including the new 2025 Ram Heavy-Duty trucks and the 2025 Chassis Cab line.

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The ad's message of enduring strength and American engineering is meant to underscore the quality and ruggedness of these new Ram models. The campaign, which was spearheaded by Ram CEO Timi Kuniskis, is a full-throttle marketing push designed to grab attention and position Ram as the definitive American truck brand in a competitive market.

5. Dana White’s Narration Is The New Brand Voice

Dana White’s role in the commercial is not a cameo; he is the official narrator of the Ram brand anthem. His voice, instantly recognizable to millions of UFC fans, lends an authentic, no-nonsense authority to the message. The choice of White is a strategic move to bypass traditional celebrity endorsements and instead utilize a figure whose personal and professional life embodies the "Nothing Stops Ram" ethos.

The success of the campaign hinges on the audience’s acceptance of White as the voice of American resilience and industrial might. His involvement connects the raw, combative energy of the UFC and TKO Group directly to the Ram brand, creating a powerful, integrated marketing ecosystem that will be fully realized when the multi-year partnership officially kicks off in 2026. This long-term strategy ensures that the "Dana White Ram Commercial" will remain a highly discussed topic for years to come.