5 Reasons The Rookery La Crosse Is Still Your Ultimate Game Day Spot (Latest 2025 Review)

As of December 2025, The Rookery in La Crosse, Wisconsin, continues to solidify its reputation as the city's premier destination for a relaxed atmosphere, quality food, and an unbeatable game day experience. This establishment, located at 1914 Campbell Rd, is far more than a simple neighborhood bar; it’s a meticulously curated spot that blends rustic décor with modern entertainment, making it a favorite for friends and family alike. Its ongoing success is intrinsically linked to its commitment to an exceptional menu, a dynamic drink selection, and a strong connection to the local community. The latest business developments, including its co-owners’ expansion into the downtown scene, highlight The Rookery’s central role in La Crosse’s vibrant nightlife and dining landscape.

The Masterminds Behind The Rookery La Crosse

The success of The Rookery is largely credited to the vision of its co-owners, Tony Douglass and Brian McCarty. These local entrepreneurs have made a significant impact on the La Crosse bar scene, establishing a reputation for creating welcoming, high-quality establishments. Their business portfolio recently expanded with the opening of Boots, a new bar situated on Pearl Street. This new venture aims to offer a fresh and welcoming environment for all bar-goers, demonstrating Douglass and McCarty’s continued commitment to enhancing the city's social offerings. The partnership between The Rookery and Boots represents a growing network of quality venues managed by the duo, ensuring a consistent standard of excellence and community focus across their properties.

1. The Game Day Experience: More Than Just a Sports Bar

While many establishments claim to be a "game day spot," The Rookery truly delivers on this promise. The atmosphere is specifically designed to enhance the viewing experience without sacrificing comfort or quality. The interior features a cozy, rustic décor that makes you feel at home, even as the energy of the game builds. Wall-mounted large televisions are strategically placed throughout the venue, ensuring every seat is the best seat in the house for catching all the action. This setup caters perfectly to fans of football, basketball, and other major sporting events, making it a go-to location for local sports enthusiasts. The "gaming" aspect mentioned on their site goes beyond just watching a screen. The relaxed environment encourages friends and family to gather, talk, and enjoy themselves, turning a simple viewing party into a full-fledged social event.

2. An Exceptional Menu of Elevated Pub Fare

One of the key differentiators for The Rookery is its commitment to quality food that goes far beyond standard bar snacks. The menu is consistently described as "exceptional," offering a selection of elevated pub fare that complements the extensive drink list. The culinary offerings demonstrate a dedication to fresh, creative dishes that satisfy a hungry crowd. Two standout items that capture the essence of their creative approach include: * Potato Chip Crusted Fish & Chip: This unique take on a classic features beer-battered cod with a potato chip crust, served alongside salt & vinegar fries, apple cider slaw, and tartar sauce. * Steak Frites: A more substantial offering, this dish features a 10-ounce sirloin, providing a high-quality meal option for those looking for something beyond a sandwich. * Smoked Turkey Club: They also offer gourmet sandwiches, such as the Smoked Turkey Club, which includes house-smoked turkey breast, apple-wood smoked bacon, and a BBQ aioli on a hoagie roll. This focus on quality ingredients and creative execution ensures that The Rookery is a dining destination as much as it is a sports bar.

3. The La Crosse Craft Beer and Cocktail Scene

For drink aficionados, The Rookery is a must-visit. It is well-known in the La Crosse area for its extensive and carefully curated selection of craft beers. The rotating taps and bottle list cater to both seasoned beer enthusiasts and those looking to try a local brew. Beyond the beer, the bar has garnered attention for its collection of unique cocktails. The cocktail program focuses on creative mixes and quality spirits, offering patrons something different from the typical sports bar menu. Whether you're celebrating a win or just winding down, the drink options are sophisticated and plentiful. The combination of a strong craft beer list, signature cocktails, and a full bar ensures there is a perfect pairing for every item on the food menu and every occasion.

4. A Hub for Local Events and Live Music

The Rookery’s role in the community extends beyond food and sports. It actively participates in the local entertainment scene by hosting regular events, including live music. These events transform the venue from a game day locale into a vibrant La Crosse nightlife spot, drawing a diverse crowd. Hosting bands and local artists provides a platform for the community and adds a dynamic energy to the 1914 Campbell Rd location. To stay current on the latest happenings, checking their local listings for upcoming live music schedules is always recommended. This commitment to local entertainment is part of the broader vision shared by owners Tony Douglass and Brian McCarty: to create community gathering places that offer multiple forms of entertainment and relaxation.

5. Strategic Location and Accessibility

Situated at 1914 Campbell Rd, The Rookery benefits from a location that is easily accessible while being slightly removed from the dense downtown bar scene. This positioning contributes to the "relaxed atmosphere" they strive for, offering an alternative to the intense hustle of the city center. The location makes it a convenient stop for residents in the surrounding neighborhoods and for those traveling through the area. For locals, it serves as a reliable, high-quality spot that doesn't require a trip into the busiest parts of town. This strategic placement ensures that The Rookery remains a cornerstone of the La Crosse community, a place where people can consistently find quality food, great drinks, and a welcoming environment. The Rookery continues to be a standout establishment in the La Crosse area. The combination of strong ownership, a unique and appealing menu, an excellent selection of craft beers and cocktails, and a dedicated focus on the game day experience ensures its continued popularity. It is a local gem that successfully blends the best aspects of a high-end pub with a comfortable, community-focused sports bar.